Lynda is an expert in attracting, maintaining and accelerating Foreign Direct Investment. opportunities. With over 18 years of experience working in both the public and private sector, she has been instrumental in assisting international companies succeed in-market. Lynda has traveled globally with a focus on India, UAE, Japan, UK, USA, and Europe, attracting foreign direct investment (FDI) opportunities into Canada. A few of her successes include; assisting CapGemini (formerly IGATE) set-up operations in the province of Nova Scotia and led the regional expansions of Xerox, Minacs Analytics Division and ADP. In 2017, Lynda partnered to form "The Varanda Network", a boutique trade, export and FDI consulting firm. Lynda currently works for the State of Pennsylvania as Director, Business Investment - Canada, driving Canadian Investment opportunities into the Commonwealth.
Ms. Arsenault has held executive positions on multiple boards including: Contact Centre of Nova Scotia (CCNS), Digital Nova Scotia (DNS) and Nova Scotia Women in Technology (NSWIT). She currently sits on the regional board for the Indo Canada Chamber of Commerce and is Program Chair for the Canadian International Council (CIC). Lynda has been an active volunteer with Junior Achievement of Nova Scotia for over 10 years and acts as a business mentor for university graduates.
Ms. Arsenault holds a Master’s Degree in E-Commerce (MEC) from Dalhousie University, an undergraduate degree from Saint Mary’s University and has obtained the Designation - Certified International Trade Professional CITP©/FIBP© through FITT. She has also gained multiple diplomas in international business, management and marketing while enjoying her hobby as a certified web page designer.
Industry Expertise (6)
Areas of Expertise (3)
Forum for International Trade Training (FITT): Certified International Trade Professional (CITP) 2010
Nova Scotia Institute of Technology (NSIT): Cetificate in Web Design & Multimedia 2006
Dalhousie University: Masters Degree, E-Commerce 2003
Saint Mary's University: Diploma in Managment 2000
Saint Mary's University: Diploman in Marketing & International Business 1999
Saint Mary's University: Undergraduate Degree, Bachelor of Arts 1996
Event Appearances (1)
Recognizing the Province of Nova Scotia, Canada as a viable jurisdiction to set-up Nearshore operations.
Incentives are no longer as important in the site selection conversation, but Trump's deal with Carrier could affect how nearshore countries approach them.
Whether you are involved in trade, business development or foreign direct investment (FDI), you most likely have to travel for work, and with each trip comes the accountability of results-based outcomes. As an international trade and FDI consultant, I’ve been to over 40 countries in my career and had to set-up multiple B2B meetings, many in places I’d never visited before. So, over the years I’ve developed a finely-tuned approach for achieving in-market meeting success. Here are eight tips to help you get the most out of your meetings! - See more at: http://www.tradeready.ca/2017/topics/market-entry-strategies/8-secrets-successful-in-market-meeting/#sthash.W8RqhcZp.dpuf