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Lynne Richardson - University of Mary Washington. Fredericksburg, VA, US

Lynne Richardson Lynne Richardson

Vice President for Administration and Finance | University of Mary Washington

Fredericksburg, VA, UNITED STATES

Dr. Richardson's expertise focuses on leadership management and higher education administration.






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Use a daily planner, form study groups early and set realistic goals with an action plan. That’s sound advice for freshman students from Lynne D. Richardson, Vice President of Administration and Finance.

An expert in student development, strategic planning, leadership and curriculum design, Dr. Richardson’s served as the inaugural dean of the University's College of Business before taking on her current position. She's written articles on time management, office etiquette and leadership management have been featured in the Journal of Marketing for Higher Education, the Journal of the Academy of Marketing Science and Nerd Wallet, among others. She currently writes a business-related weekly column for The Free Lance-Star newspaper in Fredericksburg, Virginia.

Dr. Richardson is recipient of the 2018 Patricia M. Flynn Distinguished Woman in Business Education Award. Established in 2016 by the Women Administrators in Management Education Affinity Group, the award recognizes female thought leaders whose leadership, research and educational initiatives have made a difference for women in business education.

Before coming to UMW, Dr. Richardson served as the dean of Mississippi State University’s College of Business and Ball State University’s Miller College of Business, where she also taught as a professor of marketing. She also has served as associate dean for undergraduate programs and external relations for the School of Business at the University of Alabama at Birmingham and as the director of the MBA program for the university’s Graduate School of Management.

Areas of Expertise (6)

Higher Education Administration Student Development Curriculum Design Strategic Planning Educational Leadership Marketing Communications

Accomplishments (2)

2018 Patricia M. Flynn Distinguished Woman in Business Education Award (professional)

The award was established in 2016 by the Women Administrators in Management Education Affinity Group, a peer group for women administrators in business schools to recognize female thought leaders whose leadership, research and educational initiatives have made a difference for women in business education.

Certificate in Fundraising Management (professional)


Awarded by the Center of Philanthropy at Indiana University.

Education (3)

University of Alabama, Manderson Graduate School of Business: Ph.D., Marketing 1989

University of Alabama at Birmingham: M.B.A., Marketing 1983

University of Montevallo: B.B.A., Marketing 1980

Affiliations (2)

  • Spotsylvania Regional Medical Center Board of Trustees
  • Riverside Foundation for the Performing Arts Board of Directors: President

Media Appearances (8)

RICHARDSON: Is your organization receptive to change? Are you?

The Free Lance-Star  print


CHANGE is inevitable. We know it, but we don’t have to like it.

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RICHARDSON: The new manager

The Free Lance-Star  print


I HAD a conversation with a former student.

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RICHARDSON: Lose the Bureaucratese, Please!

The Free Lance-Star  print


I RECEIVED an email recently from a government agency.

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RICHARDSON: What do you want from your signage?

The Free Lance-Star  print


RICHARDSON: What do you want from your signage? (The Free Lance-Star)
Signage is important for new employees and visitors to any building, business or area.

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Customer Service in 2019

The Free Lance-Star  print


I’ve been thinking a lot about customer service, or perhaps a lack of customer service.

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Make a graceful exit

The Free Lance-Star  print


Make a graceful exit (The Free Lance-Star)
YOU ARE in a job that you like, but certainly don’t love.

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RICHARDSON: Social Media is not Reality

The Free Lance-Star  print


RICHARDSON: Social Media is not Reality (The Free Lance-Star)
Social media is where a lot of us spend a lot time. Sometimes minutes, but more likely hours, a day.

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Richardson: How students can get ready to go to work

The Free Lance-Star  print


I was a panelist with two other business professionals at a local high school.

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Event Appearances (1)

"Working Smarter, Not Harder"

Interactive session pre-approved for CMP certification by the Convention Industry Council  Stevenson Ridge, Spotsylvania, Va.


Articles (5)

Customer trust in the salesperson: An integrative review and meta-analysis of the empirical literature Journal of Business Research


The development of trust between salespeople and their customers has traditionally been
considered a critical element in developing and maintaining a successful...

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The effects of the presence and use of channel power sources on distributor satisfaction International Review of Retail, Distribution and Consumer Research


This study tested a set of hypotheses concerning the use compared to the presence of
coercive and non-coercive sources of channel captain power and channel member
satisfaction in the brewing industry. Results revealed that distributors perceive brewers to ...

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Sampling and data collection methods in sales force research: Issues and recommendations for improvement Journal of Personal Selling & Sales Management


Samples used in sales force research studies found in JM, JMR, JPSSM, and IMM over a 17-year period were examined to discover the extent to which sales force sampling has met the issues of covering different industries and types of salespeople, of satisfying technical sampling requirements, and of clearly reporting on sampling methods...

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Key attributes affecting students' applications to MBA programs: Public vs. private institutions Journal of Marketing for Higher Education


The competition for high-caliber graduate students at both public and private institutions has increased tremendously over the past 10 years. Graduate students not only attend higher educational institutions to receive their own education...

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Perceived conduct and professional ethics among marketing faculty Journal of the Academy of Marketing Science


This paper describes the results of a mail survey to the educator membership of the American Marketing Association. Data were collected regarding beliefs about both the frequency of occurrence and severity of 59 ethical issues facing marketing faculty. The research questions examined include: What unethical practices are believed to most commonly occur?...

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