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Lynne Richardson - University of Mary Washington. Fredericksburg, VA, US

Lynne Richardson Lynne Richardson

Vice President for Administration and Finance | University of Mary Washington

Fredericksburg, VA, UNITED STATES

Dr. Richardson's expertise focuses on leadership management and higher education administration.

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Biography

Use a daily planner, form study groups early and set realistic goals with an action plan. That’s sound advice for freshman students from Lynne D. Richardson, Vice President of Administration and Finance.

An expert in student development, strategic planning, leadership and curriculum design, Dr. Richardson’s served as the inaugural dean of the University's College of Business before taking on her current position. She's written articles on time management, office etiquette and leadership management have been featured in the Journal of Marketing for Higher Education, the Journal of the Academy of Marketing Science and Nerd Wallet, among others. She currently writes a business-related weekly column for The Free Lance-Star newspaper in Fredericksburg, Virginia.

Dr. Richardson is recipient of the 2018 Patricia M. Flynn Distinguished Woman in Business Education Award. Established in 2016 by the Women Administrators in Management Education Affinity Group, the award recognizes female thought leaders whose leadership, research and educational initiatives have made a difference for women in business education.

Before coming to UMW, Dr. Richardson served as the dean of Mississippi State University’s College of Business and Ball State University’s Miller College of Business, where she also taught as a professor of marketing. She also has served as associate dean for undergraduate programs and external relations for the School of Business at the University of Alabama at Birmingham and as the director of the MBA program for the university’s Graduate School of Management.

Areas of Expertise (6)

Higher Education Administration

Student Development

Curriculum Design

Strategic Planning

Educational Leadership

Marketing Communications

Accomplishments (2)

2018 Patricia M. Flynn Distinguished Woman in Business Education Award (professional)

The award was established in 2016 by the Women Administrators in Management Education Affinity Group, a peer group for women administrators in business schools to recognize female thought leaders whose leadership, research and educational initiatives have made a difference for women in business education.

Certificate in Fundraising Management (professional)

2005-01-01

Awarded by the Center of Philanthropy at Indiana University.

Education (3)

University of Alabama, Manderson Graduate School of Business: Ph.D., Marketing 1989

University of Alabama at Birmingham: M.B.A., Marketing 1983

University of Montevallo: B.B.A., Marketing 1980

Affiliations (2)

  • Spotsylvania Regional Medical Center Board of Trustees
  • Riverside Foundation for the Performing Arts Board of Directors: President

Media Appearances (17)

Jargon in the workplace

The Free Lance-Star  print

2020-06-01

Several years ago, we began a mentoring program in my business school.

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Create a climate for sharing

The Free Lance-Star  print

2020-05-26

Say that a week ago you were sent a lot of information to digest in advance of a meeting you’re attending today.

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Schedules and Boundaries

The Free Lance-Star  print

2020-05-18

One of the biggest challenges of teleworking concerns schedules and boundaries.

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Rethinking our Budgets

The Free Lance-Star  print

2020-05-11

Shaquille O’Neal blew through $1 million in 60 minutes after signing his first NBA contract as a 20-year old.

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Challenge yourself

The Free Lance-Star  print

2020-04-28

COVID-19 has caused many of us to get out of our comfort zones and do things we’ve never had to do.

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Show respect for all

The Free Lance-Star  online

2020-04-20

Walt Bettinger, CEO of San Francisco-based Charles Schwab, occasionally takes job candidates out for breakfast as part of the interview process.

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Habits today predict habits tomorrow

The Free Lance-Star  print

2020-04-14

As I touch base with faculty weekly during this teleworking adventure we call COVID-19, one thing has become apparent relative to our students.

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Pivoting quickly

The Free Lance-Star  print

2020-04-06

I love change. But I know the world does not embrace change the way I do, so it’s been amazing to see how, when under the gun, people pivot within days to change how they deliver their work.

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Living and working in a new, virtual reality

The Free Lance-Star  print

2020-03-31

While watching television one night, I saw a commercial for home grocery delivery.

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Ethics in the workplace

The Free Lance-Star  print

2020-02-17

I recently had one of the most energizing and challenging experiences I have had in my 30-plus years in higher education.

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Strategic Connections

The Free Lance-Star  print

2020-02-12

Most of the people we know have amazing networks.

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Equal Pay for Equal Work

The Free Lance-Star  print

2020-02-03

I had a conversation with a young person who began her first job less than a year ago. The topic was pay in the workplace.

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Taking heat for doing the right thing

The Free Lance-Star  online

2020-01-27

Taking heat for doing the right thing (The Free Lance-Star)
A FEW YEARS into my first job as a dean, I had to make a personnel decision that I knew was not going to be well received by the general public.

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The rules don’t apply to Me

The Free Lance-Star  print

2020-01-21

Every organization has rules.

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Unconscious bias and assumptions

The Free Lance-Star  online

2020-01-07

We’re hearing more and more about unconscious bias in the workplace

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Friendly, not friends

The Free Lance-Star  print

2019-12-02

YOU’RE THE BOSS in your organization.

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Invisible workers

The Free Lance-Star  print

2019-11-12

WHILE MANY people may think senior executives are the most important employees in any organization, I know better.

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Event Appearances (1)

"Working Smarter, Not Harder"

Interactive session pre-approved for CMP certification by the Convention Industry Council  Stevenson Ridge, Spotsylvania, Va.

2016-06-09

Articles (5)

Customer trust in the salesperson: An integrative review and meta-analysis of the empirical literature Journal of Business Research

1999-01-01

The development of trust between salespeople and their customers has traditionally been
considered a critical element in developing and maintaining a successful...

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The effects of the presence and use of channel power sources on distributor satisfaction International Review of Retail, Distribution and Consumer Research

1995-01-01

This study tested a set of hypotheses concerning the use compared to the presence of
coercive and non-coercive sources of channel captain power and channel member
satisfaction in the brewing industry. Results revealed that distributors perceive brewers to ...

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Sampling and data collection methods in sales force research: Issues and recommendations for improvement Journal of Personal Selling & Sales Management

1994-01-01

Samples used in sales force research studies found in JM, JMR, JPSSM, and IMM over a 17-year period were examined to discover the extent to which sales force sampling has met the issues of covering different industries and types of salespeople, of satisfying technical sampling requirements, and of clearly reporting on sampling methods...

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Key attributes affecting students' applications to MBA programs: Public vs. private institutions Journal of Marketing for Higher Education

1993-01-01

The competition for high-caliber graduate students at both public and private institutions has increased tremendously over the past 10 years. Graduate students not only attend higher educational institutions to receive their own education...

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Perceived conduct and professional ethics among marketing faculty Journal of the Academy of Marketing Science

1990-01-01

This paper describes the results of a mail survey to the educator membership of the American Marketing Association. Data were collected regarding beliefs about both the frequency of occurrence and severity of 59 ethical issues facing marketing faculty. The research questions examined include: What unethical practices are believed to most commonly occur?...

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