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Lynne Richardson - University of Mary Washington. Fredericksburg, VA, US

Lynne Richardson Lynne Richardson

Vice President for Administration and Finance | University of Mary Washington

Fredericksburg, VA, UNITED STATES

Dr. Richardson's expertise focuses on leadership management and higher education administration.






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Use a daily planner, form study groups early and set realistic goals with an action plan. That’s sound advice for freshman students from Lynne D. Richardson, Vice President of Administration and Finance.

An expert in student development, strategic planning, leadership and curriculum design, Dr. Richardson’s served as the inaugural dean of the University's College of Business before taking on her current position. She's written articles on time management, office etiquette and leadership management have been featured in the Journal of Marketing for Higher Education, the Journal of the Academy of Marketing Science and Nerd Wallet, among others. She currently writes a business-related weekly column for The Free Lance-Star newspaper in Fredericksburg, Virginia.

Dr. Richardson is recipient of the 2018 Patricia M. Flynn Distinguished Woman in Business Education Award. Established in 2016 by the Women Administrators in Management Education Affinity Group, the award recognizes female thought leaders whose leadership, research and educational initiatives have made a difference for women in business education.

Before coming to UMW, Dr. Richardson served as the dean of Mississippi State University’s College of Business and Ball State University’s Miller College of Business, where she also taught as a professor of marketing. She also has served as associate dean for undergraduate programs and external relations for the School of Business at the University of Alabama at Birmingham and as the director of the MBA program for the university’s Graduate School of Management.

Areas of Expertise (6)

Higher Education Administration

Student Development

Curriculum Design

Strategic Planning

Educational Leadership

Marketing Communications

Accomplishments (2)

2018 Patricia M. Flynn Distinguished Woman in Business Education Award (professional)

The award was established in 2016 by the Women Administrators in Management Education Affinity Group, a peer group for women administrators in business schools to recognize female thought leaders whose leadership, research and educational initiatives have made a difference for women in business education.

Certificate in Fundraising Management (professional)


Awarded by the Center of Philanthropy at Indiana University.

Education (3)

University of Alabama, Manderson Graduate School of Business: Ph.D., Marketing 1989

University of Alabama at Birmingham: M.B.A., Marketing 1983

University of Montevallo: B.B.A., Marketing 1980

Affiliations (2)

  • Spotsylvania Regional Medical Center Board of Trustees
  • Riverside Foundation for the Performing Arts Board of Directors: President

Media Appearances (14)

RICHARDSON: Treating people with respect

The Free Lance-Star  print


Once upon a time, there was an organization.

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RICHARDSON: Accountability is my superpower

The Free Lance-Star  print


A colleague told me that accountability is my superpower.

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RICHARDSON: How will work change?

The Free Lance-Star  print


The pandemic has forced us to change how we work.

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RICHARDSON: Applying rules

The Free Lance-Star  print


I heard a story that broke my heart.

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Fight workplace bias with success

The Free Lance-Star  online


I love this quote from the book “The Help”: “You is kind. You is smart. You is important.” Reminding ourselves of these things is good, but what if others don’t recognize those traits in you?

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Enthusiasm for your work

The Free Lance-Star  print


BEFORE COVID-19 hit, I was on a tour of a famous site in another country.

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Jargon in the workplace

The Free Lance-Star  print


Several years ago, we began a mentoring program in my business school.

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Create a climate for sharing

The Free Lance-Star  print


Say that a week ago you were sent a lot of information to digest in advance of a meeting you’re attending today.

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Schedules and Boundaries

The Free Lance-Star  print


One of the biggest challenges of teleworking concerns schedules and boundaries.

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Rethinking our Budgets

The Free Lance-Star  print


Shaquille O’Neal blew through $1 million in 60 minutes after signing his first NBA contract as a 20-year old.

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Challenge yourself

The Free Lance-Star  print


COVID-19 has caused many of us to get out of our comfort zones and do things we’ve never had to do.

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Show respect for all

The Free Lance-Star  online


Walt Bettinger, CEO of San Francisco-based Charles Schwab, occasionally takes job candidates out for breakfast as part of the interview process.

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Habits today predict habits tomorrow

The Free Lance-Star  print


As I touch base with faculty weekly during this teleworking adventure we call COVID-19, one thing has become apparent relative to our students.

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Pivoting quickly

The Free Lance-Star  print


I love change. But I know the world does not embrace change the way I do, so it’s been amazing to see how, when under the gun, people pivot within days to change how they deliver their work.

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Event Appearances (1)

"Working Smarter, Not Harder"

Interactive session pre-approved for CMP certification by the Convention Industry Council  Stevenson Ridge, Spotsylvania, Va.


Articles (5)

Customer trust in the salesperson: An integrative review and meta-analysis of the empirical literature Journal of Business Research


The development of trust between salespeople and their customers has traditionally been considered a critical element in developing and maintaining a successful...

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The effects of the presence and use of channel power sources on distributor satisfaction International Review of Retail, Distribution and Consumer Research


This study tested a set of hypotheses concerning the use compared to the presence of coercive and non-coercive sources of channel captain power and channel member satisfaction in the brewing industry. Results revealed that distributors perceive brewers to ...

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Sampling and data collection methods in sales force research: Issues and recommendations for improvement Journal of Personal Selling & Sales Management


Samples used in sales force research studies found in JM, JMR, JPSSM, and IMM over a 17-year period were examined to discover the extent to which sales force sampling has met the issues of covering different industries and types of salespeople, of satisfying technical sampling requirements, and of clearly reporting on sampling methods...

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Key attributes affecting students' applications to MBA programs: Public vs. private institutions Journal of Marketing for Higher Education


The competition for high-caliber graduate students at both public and private institutions has increased tremendously over the past 10 years. Graduate students not only attend higher educational institutions to receive their own education...

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Perceived conduct and professional ethics among marketing faculty Journal of the Academy of Marketing Science


This paper describes the results of a mail survey to the educator membership of the American Marketing Association. Data were collected regarding beliefs about both the frequency of occurrence and severity of 59 ethical issues facing marketing faculty. The research questions examined include: What unethical practices are believed to most commonly occur?...

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