Mack Collier

Michelle Brigman, Social Media Senior Operations Manager | Dell

“Mack's expertise in social media is widely known & respected. When we invited him to help facilitate a customer event, we knew that his integrity, reputation, commitment to his customers, & knowledge would make for a great partnership. We were right. Our customers trusted him to be fair, honest, but also ask the tough questions. Our event was a success & we continue to value to his ideas about building stronger customer relationships.”

Ann Handley, Chief Content Officer | Marketing Profs

“What I love about Mack Collier as a speaker at our events is that our audiences simply love him. Mack has a very direct, no-BS style. He doesn’t give a lot of theory or offer abstract concepts. Instead, he speaks directly about what works in social media and offers concrete ideas that attendees can take home immediately and implement.”

Adam Japko, President | Digital Sherpa

“Mack is an unusual talent in social media consulting circles since he spends a considerable amount of time understanding our unique business goals, internal systems, and unique challenges before designing programs that leverage his expertise. He also has the ability to connect with our teams in ways that gives him credibility beyond his credentials. Our experience working with Mack has been useful and we continue to work together as our needs become even more complex and nuanced.“

#Blogchat Live

Social Summit 2012  Austin, Texas

2012-04-17

Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts

Bazaarvoice World Headquarters  Austin, Texas

2012-01-17

#Blogchat LIVE

Blog World and New Media Expo  Los Angeles, California

2011-11-05

Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts

Social Media Integration Conference  Atlanta, Georgia

2011-09-17

Blogchat Live

Social Media Integration Conference  Atlanta, Georgia

2011-09-16

#Blogchat Live

Content Marketing World Opening Reception at the Rock N Roll Hall of Fame  Cleveland, Ohio

2011-09-06

How to Handle Negative Blog Comments

Alabama Social Media Association  Birmingham, Alabama

2011-05-03

What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers

PRCA State Conference  Birmingham, Alabama

2011-04-05

Blogchat LIVE

South By Southwest Interactive  Austin, Texas

2011-03-13

CitiCards Webinar (Moderator)

Consumer Electronics Show  Las Vegas, Nevada

2011-01-06

Social Media Optimization and Mobile Media Opportunities

Social Media Optimization Summit  Dallas, Texas

2010-10-04

Think Like A Rockstar: How to Build Fans and Community Around Your Social Media Efforts

Social Media Optimization Summit  Dallas, Texas

2010-03-24

Blogging For Business

Learn About Web  Kennewick, Washington

2009-11-12

Blogging Hot Seat Lab

Digital Marketing Mixer  Chicago, Illinois

2009-10-21

What Rockstars Can Teach You About Kicking Ass With Social Media!

Social South  Birmingham, Alabama

2009-09-19

The Five Steps to Building an Online Community

Social Media Club Workshop  Birmingham, Alabama

2009-04-27

The Five Steps to Building an Online Community

Online Media Bootcamp  King of Prussia, Pennsylvania

2009-04-09

Blogging For Business

Small Business Marketing Unleashed  Columbus, Ohio

2008-09-22

Blogging For Business

Small Business Marketing Unleashed  Houston, Texas

2008-04-14

Future of Corporate Blogging (Panel)

South By Southwest Interactive  Austin, Texas

2008-03-10

Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts

Why do rockstars have ‘fans’, and companies have ‘customers’? I’ll examine how rockstars embrace and interact with their customers to convert them to fans, and also give you several case studies of companies that are using social media to embrace, empower, and reach their evangelists. This presentation is perfect for any company that’s wanting to launch or improve a social media strategy that places a premium on customer-interaction, or launch a community-site.

How to Get Real Business Value From Your Social Media Strategy

Trying to find the value from social media is a big problem for many companies. This session walks you through how to build a solid social media strategy from the ground-up. I outline the exact steps to take, how to flesh your strategy out, which tools you should use. Then I show you how to accurately measure your efforts so you can tell what is working, and what isn’t. The end result is that you’ll have a solid social media strategy that you can manage, and see the bottom-line impact.

Twitter Might Be Good For Business But is it Good For YOUR Business?

Twitter is getting an awful lot of hype right now as companies are beginning to see the potential that the site offers them. But just because some businesses are benefiting from being on Twitter, does that mean YOUR business should take the plunge? This presentation walks you through how to decide if your business should be active on Twitter, as well as some tips for how to use Twitter as a tool to connect with your customers.

What is Social Media and How Can it Impact Your Business

Here, we dive into the social media waters and explain what exactly blogs, social networks, and micro-blogs really are. After covering exactly what these social sites and tools are, I’ll walk you through the unique advantages and challenges that are associated with using each one. Finally, we’ll wrap up by showing you which tools/sites you should be using, based on your unique business goals.

Monitoring the Blogosphere and Social Media

Even if your business isn’t blogging or actively using social media, you can still benefit from these tools by monitoring what is being said about your business online. In this session, we’ll talk about the importance of finding and responding online feedback (both positive and negative) that others are leaving about your business. We’ll cover the tools you can use to do this, and how to interact with people that are using these tools to communicate online with each other about your business.