American Program Bureau

Maggie and John Anderson were successful African American professionals raising two daughters in a tony suburb of Chicago. But they felt uneasy over their good fortune. Most African Americans live in economically starved neighborhoods. Black wealth is about one tenth of white wealth, and black businesses lag behind businesses of all other racial groups in every measure of success. One problem is that black consumers--unlike consumers of other ethnicities-- choose not to support black-owned businesses. At the same time, most of the businesses in their communities are owned by outsiders.On January 1, 2009 the Andersons embarked on a year-long public pledge to "buy black." They thought that by taking a stand, the black community would be mobilized to exert its economic might. They thought that by exposing the issues, Americans of all races would see that economically empowering black neighborhoods benefits society as a whole. Instead, blacks refused to support their own, and others condemned their experiment. Drawing on economic research and social history as well as her personal story, Maggie Anderson shows why the black economy continues to suffer and issues a call to action to all of us to do our part to reverse this trend.

Our Black Year: One Family's Quest to Buy Black in America's Racially Divided Economy

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As CEO and cofounder of The Empowerment Experiment Foundation, Maggie Anderson has become the leader of a self-help economics movement that supports quality black businesses and urges consumers, especially other middle and upper class African Americans, to proactively and publicly support them. She has appeared on CNN, MSNBC, Fox News, and CBS Morning News, among many other national television and radio shows. She received her BA from Emory University and 
her JD and MBA from the University of Chicago. She lives in Oak Park, Illinois, with her husband, John, and their two daughters. Ted Gregory is a Pulitzer Prize–winning reporter for the Chicago Tribune.

Book Synopsis - William Morris and Public Affairs Books Present OUR BLACK YEAR By Maggie Anderson.pdf

Rave reviews and endorsements for OUR BLACK YEAR by Maggie Anderson.pdf

Maggie Anderson -  Bio - The Empowerment Experiment and OUR BLACK YEAR.pdf

Starting A Business

Small Business Ownership

Race and the Economy

African-American Businesses

A Call to Women: Find Your Cause

The Empowerment Experiment

Conscious Consumerism

APB Speakers Profile

BookTV: After Words: Maggie Anderson, "Our Black Year"

A Family's Year of Buying Black

MotherJones: A Year of Shopping Only at Black Businesses

PBS Newshour: One Family's Effort to Buy Black for a Year

C-SPAN: After Words with Maggie Anderson

CEO and Cofounder 

On Saturday, July 30th, 2011 at the National Urban League Conference in Boston one of the most powerful speeches given to this date by a young professional m...

Maggie Anderson CEO of Empowerment Experiment

On March 9, 2012, CNN's Suzanne Malveaux interviewed Maggie Anderson, author of "Our Black Year" and Founder of The Empowerment Experiment, to get her respon...

CNN's Suzanne Malveaux Interviews Maggie Anderson, Author of Our Black Year, March 2012

Maggie Anderson - The Empowerment Experiment

Everyone is talking about The Empowerment Experiment . See the Andersons' live out their pledge to buy Black for one year. See the media cover their journey....

The Empowerment Experiment - Family's Pledge to Buy Black Becomes a Movement

Maggie Anderson

Media

Social

Biography

Industry Expertise

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Education

The University of Chicago - Booth School of Business

University of Chicago Law School

Emory University

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