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Manfred Ritschard - Manfred Ritschard & Partner LLC. Meggen-Lucerne, Lucerne, CH

Manfred Ritschard

speaker, trainer, moderator | Manfred Ritschard & Partner LLC

Meggen-Lucerne, Lucerne, SWITZERLAND

Excellence in Service Quality and Sales - professionalism and friendliness can be managed!








Manfred Ritschard empowers service providers to be confident and engaging in their contact with customers, helping them to achieve greater success in their results and more satisfaction at work.
He is the Swiss expert for service quality and sales in the Swiss tourism industry.

Member of
GSA - German Speaker Association, Swiss Chapter; the Network for Speakers, Trainers and Coaches;
SMC Swiss Marketing Club;
TOUREX - Swiss Association of Graduate Tourism Experts
Event Circle - Swiss Association of Event Managers; Moderator for further education;

Industry Expertise (3)

Corporate Training


Travel and Tourism

Accomplishments (8)

Welcome Campaign "Service Excellence" for UEFA EURO 2008 Host City Berne (professional)


Training of 10'000 employees in tourism and commerce as well as of 900 volunteers for welcoming the Dutch, French, Italian and Romanian supporters and guest during the European Championship of Football 2008 in the host city Berne. Berne turned out to be the best host city after the games in terms of image, service quality and guest feedback.

Owner & Managing Director (professional)


Manfred Ritschard & Partner GmbH - Corporate Training & Marketing (Head of tourism projects and destination planning, service and distribution management, management seminars)

Vice-President (professional)

Star Enterprises AG (Travel Marketing Services) and Skyways AG (Travel Agents), Zurich-Birmensdorf

Lecturer (professional)

Lecturer and seminar manager at Lucerne University of Applied Sciences (HFT) faculty Tourism; Project manager at the Institute for Tourism (ITW), Lucerne University of Applied Sciences; Manfred Ritschard graduated as company trainer and Tourism specialist. He teaches Marketing at the Technical Colleges in Geneva and Basel and at the Lucerne School of Tourism.

Travel business (professional)

Key Account & Product Manager Special Interest Groups at Kuoni AG, Head Office, Zurich; Resident Destination Manager (Tunisia) for Kuoni Reisen AG; International Tour Manager at Kuoni Reisen AG, Zurich

Public Relations (professional)

PR with responsibility for the media / Editor, CoiffureSuisse, Bern

Corporate Training (professional)

Corporate training campaigns for the Swiss Federal Railways, Hotelplan Suisse and other major companies

Speaker & Moderator (professional)

Keynote speaker or moderator at Exposystems in São Paolo Brasil, SuisseEmex Zurich, TTW Travel Trade Workshop in Geneva and Zurich and more

Education (6)

University of Fribourg: Diploma, Communication sciences and journalism 1982

Secondary School : Matura, General qualification for university entrance 1978

Max Bieber Advertising School, Bern: Diploma, Advertising 1983

Lucerne University of Applied Sciences and Arts: Higher trade examination "Qualified Tourism Expert", Tourism management 1991

Olten Training Center: Higher trade examination “Qualified Corporate Trainer“ , Andragogy 2003

Swiss Tourism Association: Quality Coach, Quality Management

Affiliations (6)

  • Specialist at the Federal Office for Professional Training and Technology in the validation process for Universities of Applied Sciences in Switzerland;;
  • GSA - German Speaker Association, Swiss Chapter; the Swiss Network for Speakers, Trainers and Coaches
  • SMC Swiss Marketing Club;
  • TOUREX - Swiss Association of Graduate Tourism Experts;
  • Event Circle - Swiss Association of Event Managers; Moderator for further education;
  • GSF - Global Speakers Federation;

Testimonials (1)

Lucas Mosca, Editor-in-Chief | REVISTA FEIRA&CIA / about keynote at Exposystems 2011 in São Paolo, Brasil

Tall, thin, light hair and eyes, the demeanor of an artist. From afar, somewhat aloof. On stage, however, all the poise and bearing of a seasoned rock star. With the thrust of Queen’s “We Will Rock You,” Swiss-born Manfred Ritschard opened ExpoSystems and thrilled the audience. His proposal was: energy, warmth and, equally importantly, preparation. Especially when managing events like the World Cup and the Olympics, which Brazil will host soon. Ritschard explores this matter in-depth over the course of a vibrant one-hour conference. “The most important thing is not worry whether Brazil will be the winner of the World Cup or the Olympics, but rather to provide the best possible service."

Sample Talks (1)

Excellence in Service and Sales - a Challenge for Teams and Managers

What is a dream team and how do its members manage themselves to achieve top results in quality of service and success in sales? How to lead a team as a manager to professional behaviour - key factor of success in quality of service and sales? How to handle stressfull situations with customers, multitasking, complaints etc. - strategies to establish sustainable relations.



  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training


2000 to 5500 *Will consider certain engagements for no fee