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Manish Nargas - International Data Corporation (IDC). Toronto, ON, CA

Manish Nargas

Research Analyst, Consumer and Mobile Research | International Data Corporation (IDC)

Toronto, ON, CANADA

Manish provides a unique lens on the Canadian consumer mobility, wearable and AR/VR market

Biography

As a Research Analyst, Consumer and Mobile Research, Manish is responsible for conducting insightful research and analysis of Canadian Consumer services and technology markets. Manish delivers continuous intelligence services (CISs) relating to both mature and emerging consumer technologies with a focus on usage trends and adoption.

Prior to joining the Consumer and Mobile Research team, Manish delivered in-depth analysis of the burgeoning Additive Manufacturing market from a Canadian perspective with IDC Canada.

With an Engineering specialization in Telecommunications and a MBA in management of technology trends and innovation, Manish provides a unique lens on the Canadian consumer services and technology markets.

Areas of Expertise (4)

Wearable Technology Virtual Reality/Augmented Reality Consumer Mobility Usage Trends & Adoption Additive Manufacturing/3d Printing

Spotlight

Media

Publications:

Documents:

Videos:

Manish's ExpertFile video

Audio:

Associated IDC Services (2)

  • Canadian Mobile Consumer and Connected Life
  • Canadian Quarterly Wearable Device Tracker

Social

Education (3)

Ryerson University, Ted Rogers School of Management: M.B.A., Management of Technology and Innovation 2014

University of Pune: B.Eng., Engineering, Electronics and Telecommunications 2008

Project Management Professional: Certification Training Course

Media Appearances (9)

Tim Cook's visit to Shopify all about augmented reality, as Apple CEO praises 'profound' emerging technology

Financial Post  

2018-01-23

Cook's agenda during his surprise visit to Toronto is heavy on meetings with developers and coders, but he has also made students a priority.
Apple CEO Tim Cook took in a demonstration of Canadian e-commerce platform Shopify’s augmented reality capabilities during a visit to Toronto, while touting his company’s investment in the emerging technology.

Tim Cook's visit to Shopify all about augmented reality, as Apple CEO praises 'profound' emerging technology

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$0 for the phone, $2,280 for the contract: Rogers’ iPhone 8 giveaway is sign of changing market

Financial Post  

2017-12-22

TORONTO — Rogers Communications is using one of Apple’s newest smartphones, the iPhone 8, as a bargaining chip as it seeks to get customers to sign up for select service plans over the busy holiday shopping period.

IPhone 8 deals manish nargas idc canada financial post

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Are smart speakers spying on you? Privacy and security fears rise as devices' popularity grows

Financial Post  

2017-12-19

A combination of high consumer interest, low price points and aggressive marketing means a lot of smart assistant speakers have already been bought this holiday season and more will no doubt be snapped up by the end of the week.

Are smart speakers spying on you? Manish Nargas IDC Privacy

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Russian website streaming hundreds of cameras in Canada, experts warn your connected devices could be at risk

Global News  

2017-12-14

The Toronto-area dental office didn’t know it but the security camera in its waiting room was being streamed live on the Internet.
Anyone could log on to the website and watch as patients came and went. Front-desk staff answering phones and working on their computers entering patient information.
It could be a serious breach of patient privacy. But it’s more than that – unsecured cameras also leave the entire network open for virtual intruders.

Russian website streaming hundreds of cameras in Canada, experts warn your connected devices could be at risk

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Popularity of ‘smart home’ devices raises cybersecurity risks

The Globe and Mail  

2017-12-03

The proliferation of internet-connected home devices such as thermostats, baby monitors and fridges is creating an ever-expanding interconnected web known as the Internet of Things, or IoT. But security and legal experts warn that machine-to-machine communication is creating a new level of risk — by providing hackers with new vulnerabilities to exploit.

Popularity of ‘smart home’ devices raises cybersecurity risks

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Skinny basic best practices not enough to ‘scare’ BDUs: PIAC

The Wire Report  

2016-11-21

Despite Monday’s announcement not coming in the form of concrete rules, Manish
Nargas, a research analyst with International Data Corp. (IDC) Canada, said the decision
could have a positive impact on consumers.
“The price proposition was not there for customers since Day One because it was either not
advertised fully on their website and, if you do choose it, just the overall cost of switching
over to the skinny basic and losing all those bundled discounts and additional features just
didn’t make sense,” Nargas said in a phone interview, adding that he was a consumer who
considered making the switch, but found he couldn’t justify the change “or the loss in quality
of service for a few dollars’ savings.”

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Looking into the future: Canada’s upcoming VR and AR spend

Media in Canada  

2016-08-19

We’ve been seeing a continuous stream of VR and AR activations being rolled out in 2016, with Pokemon’s AR-based app game becoming a global sensation the week it was released.
And now, during the 2016 Rio Olympic Games, numerous broadcasters and brands have been offering consumers ways in which to view highly watched and replayed scenes from the Games like the Usain Bolt’s three-peat 100- and 200-metre race wins...

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Canadian VR spending to hit US$500M in 2017

BNN  

2016-08-17

A new report from IDC says virtual reality spending is set to hit a half-billion dollars in 2017. For more, BNN is joined by Manish Nargas, research analyst, Consumer and Mobility, IDC Canada.

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Is Apple Watch Out of Time?

Toronto Star  

2016-07-28

Manish Nargas, a research analyst with IDC Canada, says it’s too early to draw conclusions about the first Apple product since the iPad.
“I don’t think you should see Apple smartwatch sales slowing down right now as an indication that the market is in trouble,” he said.

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Event Appearances (2)

Canadian Consumers and the Smart Home

IDC Canada Market Speak/Canadian Consumers and the Smart Home  Toronto - Web conference

2018-01-31

Smart Home and Connected Life

IDC Directions Canada 2018  Toronto

2018-04-26

Reports (30)

Canadian Telecom Services Forecast, 2018–2022: Telecom Inside Out IDC Canada

Lawrence Surtees, Nikhil Anand, Manish Nargas, Emily Taylor

May 2018

This IDC study presents IDC Canada's five-year forecasts for communications services spending by customer segment, company size, industry sector, and region for 2018–2022 based on the annual update of IDC Canada's custom Communications Market Model and replaces our previous comprehensive forecast document (see Lawrence Surtees, Nikhil Anand, and Manish Nargas, Canadian Telecom Services Forecast, 2017–2021: Telecom Inside Out, IDC Canada #CA41246217, May 2017).

Readers should note the adjustments made in this study and rely on this forecast for 2018 planning purposes. This study addresses the following questions:

How does current and projected spending on Canadian telecom services differ by:
- Market segment?
- Customer segment?
- Company size?
- Region?
- Industry vertical sector?

Which industry sectors, customer segments, company size, and regional segments of the Canadian communications services market are poised for growth, and which are the best opportunities for communication service providers (CSPs) over the new five-year forecast period?

CSPs continue to face twin challenges of market erosion by new and established entrants in their core markets, coupled with stalled penetration in wireless. The advent and adoption of lower-cost technological substitutes such as SIP trunks and new software-defined wide area network (SD-WAN) data service along with increased wireless substitution will further exacerbate revenue erosion in traditional telecom market segments over the five-year forecast period.

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Smart Assistants: A Canadian Consumer Perspective, 2018 IDC Canada

Manish Nargas

May 2018

This IDC Market Presentation provides a Canadian perspective of the current market and future trends for smart assistant (voice assistant) technologies in 2018. It includes recent consumer survey data coupled with industry analysis and leverages IDC's tracker data to detail consumer interest, ownership, usage, satisfaction, future potential, key consumer dynamics, and the proliferation of smart assistant–supporting devices for emerging smart assistant (and smart speaker) devices in Canada. This document provides key insights to assist both vendors and service providers in navigating this nascent market in Canada.

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The Connected Car: Perspectives from Canadian Consumers, 2017 IDC Canada

Emily Taylor, Manish Nargas

March 2018

This IDC Presentation provides a Canadian perspective of connected car technologies for consumers in 2017. It provides insight into the current state of the Canadian connected car market for consumers, what consumer intent and plans are for the uptake of connected car technologies, and what the future trends are that are shaping this market. Connected car technologies are expected to continue to evolve over the foreseeable future, and this document provides a foundational view into this rapidly changing consumer market.

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IDC Link: CES 2018 – Three Trends Canadian Consumers Will Care About and Why Vendors Need to As Well IDC Canada

Manish Nargas

2018-01-25

The Consumer Electronics Show (CES) in Las Vegas continues to be the stomping grounds for the consumer tech market’s heavyweights and the newest/brightest rising stars. While there was a lot to see at CES (as always), 2018 saw a definitive push for a few consumer technologies namely Artificial Intelligence(AI), Connected/Smart Home devices and Augmented Reality/Virtual Reality (ARVR). This IDC Link summarizes 3 important trends for Canadian consumers to watch.

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Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2017–2021 IDC Canada

Manish Nargas, Emily Taylor

Dec 2017

This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors.

"The past few years have been transitional for the OTT video market in Canada — Shomi shutdown operations, while Amazon Prime Video launched and since established itself as a contender for the OTT video service crown," says Emily Taylor, senior analyst for Consumer Services and Mobility. Manish Nargas, analyst for Consumer Services and Mobility, says, "IDC Canada estimates that both subscribers and transactional clients of paid OTT video services will total about 16.3 million by the end of 2017, and growth is expected to continue into 2018 as new service offerings continue to launch in the Canadian market."

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Canadian Consumers and the Smart Home, 2017 IDC Canada

Manish Nargas, Emily Taylor

December 2017

This IDC Market Presentation provides a Canadian perspective of the current market and future trends for consumer smart home technologies in 2017. It includes recent consumer survey data coupled with industry analysis, detailing consumer interest, ownership, usage, satisfaction, future potential, and key consumer dynamics for the emerging consumer smart home in Canada. A broad range of devices are included in this Presentation, including insights on connected personal health and fitness, connected home automation, connected security, and intelligent assistant (IA) devices. Further, do-it-yourself (DIY) and managed services are discussed, as is device proliferation in Canadian households. This Presentation provides key insights to assist both vendors and service providers in navigating this nascent market in Canada.

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Canadian Wearables Market, 2017: Market Size and Consumer Perceptions IDC Canada

Manish Nargas

December 2017

This IDC Market Presentation presents findings from IDC Canada's recent consumer surveys focusing on the wearables market in Canada, along with the most recent shipment and forecast data from IDC's Canadian Quarterly Wearables Tracker. The showcased data presents the overall size of the Canadian wearables market opportunity and highlights trends in consumer interest, ownership, usage, and preferences for these wearable devices and the future potential for their purchase. Further, the document also outlines data on brands, purchase channels, and recent product releases. Additional insight is provided through demographic comparisons where relevant.

The data presented in this Market Presentation is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward wearables devices.

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Canadian Consumer Connected Mobility and Connected Home Devices Install Base Forecast, 2017–2021 IDC Canada

Manish Nargas, Emily Taylor, Nigel Wallis

October 2017

This IDC study examines the active consumer install base for connected mobility and connected home devices in Canada for 2017–2021 and addresses the current state of this market in Canada.
"As more connected home technologies from science fiction of yesteryear become todays reality, IDC Canada believes that, in the short term, Canadian consumers will be drawn to certain 'connected' devices in the hope to solve siloed needs and wants. If connected devices are managed and marketed smartly and strategically, hardware and software vendors as well as communication service providers (CSPs) stand to benefit as we expect the number of devices in the home to increase," say Manish Nargas, analyst for Consumer Services and Mobility, and Emily Taylor, senior analyst for Consumer Services and Mobility. "While whole home IoT may remain be a utopian dream, IDC Canada believes that the number of consumer connected devices in the home will grow by almost 60% by 2021."

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Canadian Consumer Devices Survey 2017 Results: Mobile Phones, Tablets, Laptops, and Desktops IDC Canada

Manish Nargas, Emily Taylor, Steve Yang, Tim Brunt

Sept 2017

This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing on mature hardware categories, specifically mobile phones, tablets, laptops, and desktops. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of mature devices. Further, the document outlines data on brands, purchase channels, and the key top of mind devices for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant.
The data presented in this Survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for mature hardware devices.

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Nuheara and Doppler Labs: Ushering in a New Era of Intelligent Earwear IDC

Manish Nargas, Jitesh Ubrani, Ramon T. Llamas

August 2017

This IDC Market Note offers a North American view of the burgeoning earwear category of wearables also referred to in the industry as "hearables." IDC uses the example of two earwear manufacturers as precedent to build on for the devices we hope to see in the future and highlights some key considerations for existing ear-worn wearable manufacturers and those looking to enter the market.

"With wearables amassing large-scale acceptance and growing adoption, the focus of the market is shifting toward more meaningful use cases outside of traditionally popular fitness and wellness categories. Recent launches of intelligent earwear have laid the foundation for stronger future use cases," says Manish Nargas, research analyst, Wearables, IDC Canada. "IDC expects continued adoption of these smarter next-generation wearable devices for the foreseeable future, especially those that provide additional value by ways of intelligent assistance integration."

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Canadian TV Services Forecast, 2017–2021 IDC Canada

Manish Nargas, Emily Taylor, Lawrence Surtees, Nikhil Anand

June 2017

This IDC study examines the forecast for Canadian TV service subscribers and revenue. It also addresses the current state of cable TV, satellite TV, and IPTV markets as well as the key drivers and inhibitors underlying the forecast.

"While a mass exodus of traditional TV subscribers is not on the horizon, OTT services are snapping at the heels of uncentered consumers promising rich content with enhanced flexibility and convenience," says Emily Taylor, senior analyst for Consumer Services and Mobility. Manish Nargas, analyst for Consumer Services and Mobility, says, "TV service providers must be wary of all the forces that could erode their value proposition and must experiment with new services, product offerings, and unique next-generation features to prove their worth if they wish to maintain their subscribers and revenue."

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2017 Canadian Consumer Survey Indicators: TV, Wireless, Internet, and OTT Video Services IDC Canada

Manish Nargas, Emily Taylor

June 2017

This IDC Survey presents findings from IDC's recent consumer surveys on the TV services, wireless, Internet, and OTT video markets in Canada. This Survey is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV, wireless, internet, and OTT video service market in 2017; consumer plans for these services; and new end-user behaviors and intentions.

The results presented and discussed show satisfaction and recommendation of Canadians consumers with respect to their TV, wireless, and internet service providers; the key factors that are impacting their service and subscription plan choices; and the future plans for the services. The results also home in on internet activities done by Canadian consumers across devices, as well as the use of streaming video service and 4K TVs. Finally, this Survey provides insight as to average prices for both wireline and wireless services as well as bundles. Cuts by various demographic factors (age group, region, and others) are shown where relevant.

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Canadian Telecom Services Forecast, 2017-2021: Telecom Inside Out IDC Canada

Lawrence Surtees, Nikhil Anand, Manish Nargas

May 2017

This IDC study presents IDC Canada's five-year forecasts for communications services spending by customer segment, company size, industry sector, and region for 2016–2021 based on the annual update of IDC Canada's custom Communications Market Model and replaces our previous comprehensive forecast document (see Lawrence Surtees, Thomas Dyer, Emily Taylor, Steve Yang, and Manish Nargas, Canadian Telecom Services Forecast, 2016–2020: Telecom Inside Out, IDC Canada #CA40658516, May 2016).

Readers should note the adjustments made in this study and rely on this forecast for 2017 planning purposes. This study addresses the following questions:

How does current and projected spending on Canadian telecom services differ by:
-Market segment?
- Customer segment?
- Company size?
- Region?
- Industry vertical sector?
- Which industry sectors, customer segments, company size, and regional segments of the Canadian communications services market are poised for growth, and which are the best opportunities for communication service providers (CSPs) over the new five-year forecast period?

CSPs continue to face twin challenges of market erosion by new and established entrants in their core markets, coupled with stalled penetration in wireless. The advent and adoption of lower cost technological substitutes such as SIP trunks and new software-defined wide area network (SD WAN) data service further exacerbates revenue erosion in key segments.

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Canadian Consumer Wireless, Internet, and Wireline Voice Services Forecast, 2017–2021 IDC Canada

Manish Nargas, Nikhil Anand, Lawrence Surtees, Emily Taylor

May 2017

This IDC study examines consumer wireless voice and data, residential dial-up and high-speed internet, and residential phone services and addresses the current state of these markets in Canada. It provides forecasts for both subscriptions and revenue, as well as the key drivers and inhibitors behind the forecast.

"Sustaining continual growth in consumer communication services is as challenging as ever," say authors Manish Nargas, analyst, Consumer Services and Mobility, and Emily Taylor, senior analyst for Consumer Services and Mobility. "As the market saturates, service providers look to differentiate similar product offerings to gain market share through unique marketing messages and targeted service bundling. However, providers must be wary as the regulatory environment and imminent technology enhancements threaten to level the playing field through the forecast period."

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The Connected Car: Perspectives from Canadian Consumers, 2016 IDC Canada

April 2017

This IDC Presentation examines findings from IDC's recent consumer surveys on consumer interest and buyer behaviour around connected cars in Canada. It highlights consumers' interest in, ownership and usage of, and preferences for as well as the future potential for purchase of car products and technologies. This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the buyer behaviour of the Canadian consumer toward connected car technologies and products.

Results presented and discussed highlight the Canadian consumer's current adoption and usage of and interest in/preference toward the different types of connected car technologies available today. Additional insight is provided through comparisons by age demographic where relevant, and more in-depth data segmentation is available on request.

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Immersive Technologies: Augmented Reality and Virtual Reality — What's the "Reality" in Canada? IDC Canada

April 2017

This IDC Perspective looks at the impact that the use of immersive technologies, such as augmented reality (AR) and virtual reality (VR), will have across numerous industries. Vendors (both hardware and software), service providers, and buyers must look for innovative ways to improve efficiency, productivity, and quality by creating/incorporating augmented reality and virtual reality products and solutions.

This document is useful for market intelligence roles, strategy managers, and product/solution marketers who seek to understand the future of emerging immersive technologies such as AR and VR in Canada.

Results presented and discussed highlight the current Canadian adoption, the size of overall market, and forecast spending toward the different AR and VR technologies. Additional insight and detailed quantitative data is available on request and through subscription to corresponding vendor and buyer data products such as Trackers and Spending Guides.

"2016 was an exciting year for immersive technologies such as AR and VR. The many product launches and announcements have raised the expectations for 'blue ocean' and 'red ocean' use cases to come," says Manish Nargas, research analyst, AR/VR. "IDC Canada is excited to monitor the market's evolution as the technology starts to proliferate in a wide variety of industries."

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Canadian Consumer OTT Video Services Forecast, 2016–2020 IDC Canada

Dec 2016

This IDC study presents a forecast of existing paid over-the-top video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors.

"The gloves are off, and while one OTT contender has conceded defeat, the stakes for the remaining few have risen. With Amazon Prime Video, another heavy hitter having entered the ring, the fight for Canadian screen time and pocket books promises to heat up," says study author Manish Nargas, analyst for Consumer Services and Mobility. "Over the next few years, expect more experimentation in OTT models and fresh new content. Consumers stand to benefit the most as providers look for new ways to gain market share."

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U.S. and Canada OTT Video Services Landscape IDC Canada

December 2016

This IDC study provides a segmentation of the over-the-top (OTT) video services landscape in the United States and Canada. The focus is on outlining market segments across long- and short-form online video, providing segment definitions and assessing future opportunities in the OTT video services market. All segmentations reflect only premium or commercial content and do not include user-generated video uploaded for file-sharing purposes. They also don't include illegal or grey market sources of content such as VPN usage or torrent websites.

"The OTT video services landscape grows increasingly diverse as multiple monetization models, content types, distribution channels, and audience segmentations contribute to rapid market evolution," says Greg Ireland, research director for Multiscreen Video at IDC. "We are in the midst of a fundamental transformation of the consumer video services market as legacy distribution models are finally being pushed aside."

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Canadian Consumers and the Connected Home, 2016 IDC Canada

December 2016

This IDC Presentation presents findings from IDC's recent consumer surveys on consumer interest and buyer behaviour around connected home devices in Canada. It highlights their interest, ownership, usage, preferences, and future potential for purchase of connected home device such as home automation, security, personal health, and fitness trackers. This Presentation is useful for market intelligence roles, product managers, and product marketers who seek to understand the buyer behaviour of the Canadian consumer toward emerging consumer connected home technologies.

The results presented and discussed highlight the Canadian consumer's current adoption, usage, and their interest in/preference toward the different types of connected home products available. Additional insight is provided through comparisons by age demographic where relevant and more in-depth data segmentation is available on request.

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Millennial Consumer Buyer Behaviour: Mobile Phones, Tablets, and Smartwatches IDC Canada

August 2016

This IDC Presentation presents findings from IDC's recent consumer surveys on consumer buyer behavior in Canada. It focuses specifically on the "millennial" age demographic, highlighting their interest, ownership, usage, preferences, and future potential for purchase of mobile devices such as mobile phones, tablets, and smartwatches. This Presentation is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of the millennials generation, to understand how they differ from general population in their technology habits, and to understand millennial end-user behaviors/intentions.

Results presented and discussed highlight the millennial generation's current adoption by brand, their preference of OS and form factor for mobile devices and their future intent toward replacement, and the preferred channels of purchase. The Presentation also highlights millennial's frequency and preference of device based on type of everyday activity. Additional insight is provided through comparisons by age demographic where relevant.

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2016 Canadian Consumer Survey: TV, Wireless, Internet, and OTT Video IDC Canada

July 2016

This IDC Survey presents findings from IDC's recent consumer surveys on the TV services, wireless, Internet, and OTT video markets in Canada. This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV, wireless, Internet, and OTT video service markets; consumer plans for these services; and new end-user behaviors and intentions.

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IDC's Worldwide Wearable Device Tracker Taxonomy, 2016 IDC

July 2016

This IDC study provides a comprehensive overview and definitions for wearable devices. The definitions provided in this document represent the scope of IDC's wearable devices hardware research.

This taxonomy outlines market segmentations and measurement methodologies for the wearable devices industry, including classification by technology, vendor, geography, and revenue metrics.

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IDC's Worldwide Augmented and Virtual Reality Spending Guide Taxonomy, 2016 IDC

July 2016

This IDC study provides an overview of key Worldwide Augmented and Virtual Reality Spending Guide product and market definitions. The taxonomy provides product definitions as well as a description of IDC's approach to segmenting and measuring the ARVR market.

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Google's Daydream About Mobile VR Leadership Gets More Real IDC Link

May 2016

On Wednesday, May 18, Google executives announced an expanded virtual reality (VR) initiative, called Daydream, which includes technology that will appear in partners' Android-based smartphones, a new headset and controller reference ...

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Canadian Telecom Services Forecast, 2016-2020: Telecom Inside Out Market Forecast

May 2016

This IDC study presents IDC Canada's five-year forecasts for communications services spending by customer segment, company size, industry sector, and region for 2015–2020 based on the annual update of IDC Canada's custom Communications ...

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Canadian Consumer Wireless, Internet, and Wireline Voice Services Forecast, 2016–2020 IDC Canada

May 2016

This IDC study provides a forward-looking five-year forecast update to our previous market forecast, Canadian Consumer Wireless, Internet, and Phone Services Forecast, 2015–2019 (IDC #CA3CIV15, May 2015), which analyzes drivers and inhibitors impacting the consumer services market in Canada.

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Canadian TV Services Forecast, 2016–2020 IDC Canada

May 2016

This IDC study provides a forward-looking five-year forecast update to our previous market forecast, Canadian TV Services Forecast, 2015–2019 (IDC #CA6CIV15, June 2015) and analyzes drivers and inhibitors impacting the TV services market in Canada.

“TV services in Canada will continue to evolve,” says Emily Taylor, senior analyst for Consumer Services and Mobility, and Manish Nargas, analyst for Consumer Services and Mobility. “TV service providers’ experimentation with different service models and next-generation TV features will provide Canadian consumers with more options than ever before and will be designed to maintain subscribers and revenue.”

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Canadian 3D Printing Forecast, 2015–2019 IDC Canada

Sep 2015

This IDC study provides the Canadian 3D printing market outlook, including a forecast for the installed base of 3D printing machines by category (desktop and industrial), unit shipments by price band/technology, and the revenue generated through 3D printing systems-related materials and other associated services. The document also highlights key considerations for technology suppliers in this burgeoning and complex market as well as some of the drivers and inhibitors to growth throughout the forecast period.

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Consumer 3D Printing in Canada: You Don't Need to Be Big to 3D Print IDC Canada

May 2015

This IDC Flash examines the availability of 3D printing to Canadian consumers, ranging from government initiatives to the 3D printing community of enthusiasts to programs launched by retailers. IDC explores the impact of recent pilot programs launched by Staples and The Printing House (TPH).

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Canadian Consumer Perceptions of 3D Printing IDC Canada

March 2015

This IDC study explores Canadian consumer perceptions and adoption of 3D printing technology. The survey, which was fielded in November 2014, asked respondents about their current knowledge and usage of 3D printing, as well as their purchase and usage intentions. The study focuses on active versus passive sources of information, means of accessing a 3D printer, types of materials used, and price expectations. The Essential Guidance section recommends appropriate marketing strategies.

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