Manish Nargas 
Research Manager, Consumer and Mobile Research | International Data Corporation (IDC)
Toronto, ON, CANADA
Manish provides a unique lens on the Canadian consumer technology and services markets.
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Biography
As Research Manager, Consumer and Mobile Research, Manish is responsible for conducting insightful research and analysis of Canadian consumer technology and services markets. Manish delivers continuous intelligence services (CISs) relating to both mature and emerging consumer technologies with a focus on adoption, usage trends and behaviours. Over the years,Manish has developed an expert knowledge base in Canadian consumer behaviours as it pertains the technology (more specifically the connected consumer life) His background in Engineering with specializations in Electronics and Telecommunications along with a MBA in Management of Technology & Innovation, provide Manish with a unique lens to best understand the Canadian consumer technology and services markets.
Areas of Expertise (6)
Consumer Services
Consumer Technology
Smart Home Technology
Connected Consumer
Consumer Wireline Services
Residential TV Services
Spotlight
Associated IDC Services (2)
- Canadian Mobile Consumer and Connected Life
- Quarterly Smart Home Device Tracker - Canada Region
Education (3)
Ryerson University, Ted Rogers School of Management: M.B.A., Management of Technology and Innovation 2014
University of Pune: B.Eng., Engineering, Electronics and Telecommunications 2008
Project Management Professional: Certification Training Course
Links (4)
Media Appearances (11)
Rogers, Shaw wireless disruption caused dropped 911 emergency calls
Globe and Mail
2019-07-08
“From a consumer perspective, if I couldn’t make a voice call then I could easily make a data call,” Mr. Nargas said. “It’s time to find some sort of regulation across all regions to follow one level of service or adapt to include all different types of mediums.”
IDC Canada Releases 7 New Forecasts for Canadian ICT Market: Many Markets Exceed Expectations in 2017, as the Canadian Economy and the Race Toward Digital Transformation Encourage ICT Spending
IDC online
2018-05-22
IDC Canada releases 7 market forecast documents, including Canadian Consumer Wireless, Internet, and Wireline Voice Services Forecast, 2018–2022 (IDC#CA42528118). Comments from Emily Taylor and Manish Nargas.
Tim Cook's visit to Shopify all about augmented reality, as Apple CEO praises 'profound' emerging technology
Financial Post
2018-01-23
Cook's agenda during his surprise visit to Toronto is heavy on meetings with developers and coders, but he has also made students a priority. Apple CEO Tim Cook took in a demonstration of Canadian e-commerce platform Shopify’s augmented reality capabilities during a visit to Toronto, while touting his company’s investment in the emerging technology.
$0 for the phone, $2,280 for the contract: Rogers’ iPhone 8 giveaway is sign of changing market
Financial Post
2017-12-22
TORONTO — Rogers Communications is using one of Apple’s newest smartphones, the iPhone 8, as a bargaining chip as it seeks to get customers to sign up for select service plans over the busy holiday shopping period.
Are smart speakers spying on you? Privacy and security fears rise as devices' popularity grows
Financial Post
2017-12-19
A combination of high consumer interest, low price points and aggressive marketing means a lot of smart assistant speakers have already been bought this holiday season and more will no doubt be snapped up by the end of the week.
Russian website streaming hundreds of cameras in Canada, experts warn your connected devices could be at risk
Global News
2017-12-14
The Toronto-area dental office didn’t know it but the security camera in its waiting room was being streamed live on the Internet. Anyone could log on to the website and watch as patients came and went. Front-desk staff answering phones and working on their computers entering patient information. It could be a serious breach of patient privacy. But it’s more than that – unsecured cameras also leave the entire network open for virtual intruders.
Popularity of ‘smart home’ devices raises cybersecurity risks
The Globe and Mail
2017-12-03
The proliferation of internet-connected home devices such as thermostats, baby monitors and fridges is creating an ever-expanding interconnected web known as the Internet of Things, or IoT. But security and legal experts warn that machine-to-machine communication is creating a new level of risk — by providing hackers with new vulnerabilities to exploit.
Skinny basic best practices not enough to ‘scare’ BDUs: PIAC
The Wire Report
2016-11-21
Despite Monday’s announcement not coming in the form of concrete rules, Manish Nargas, a research analyst with International Data Corp. (IDC) Canada, said the decision could have a positive impact on consumers. “The price proposition was not there for customers since Day One because it was either not advertised fully on their website and, if you do choose it, just the overall cost of switching over to the skinny basic and losing all those bundled discounts and additional features just didn’t make sense,” Nargas said in a phone interview, adding that he was a consumer who considered making the switch, but found he couldn’t justify the change “or the loss in quality of service for a few dollars’ savings.”
Looking into the future: Canada’s upcoming VR and AR spend
Media in Canada
2016-08-19
We’ve been seeing a continuous stream of VR and AR activations being rolled out in 2016, with Pokemon’s AR-based app game becoming a global sensation the week it was released. And now, during the 2016 Rio Olympic Games, numerous broadcasters and brands have been offering consumers ways in which to view highly watched and replayed scenes from the Games like the Usain Bolt’s three-peat 100- and 200-metre race wins...
Canadian VR spending to hit US$500M in 2017
BNN
2016-08-17
A new report from IDC says virtual reality spending is set to hit a half-billion dollars in 2017. For more, BNN is joined by Manish Nargas, research analyst, Consumer and Mobility, IDC Canada.
Is Apple Watch Out of Time?
Toronto Star
2016-07-28
Manish Nargas, a research analyst with IDC Canada, says it’s too early to draw conclusions about the first Apple product since the iPad. “I don’t think you should see Apple smartwatch sales slowing down right now as an indication that the market is in trouble,” he said.
Event Appearances (2)
Canadian Consumers and the Smart Home
IDC Canada Market Speak/Canadian Consumers and the Smart Home Toronto - Web conference
2018-01-31
Smart Home and Connected Life
IDC Directions Canada 2018 Toronto
2018-04-26
Reports (33)
Canadian Consumers Profiled — Ecosystems Preferences, Part 3: Consumer Services
IDC CanadaManish Nargas, Jean Philippe Bouchard
2021-10-12
This IDC Market Presentation is a descriptive analysis of the current state of the Canadian consumer services market such as wireless phone, internet, TV, OTT video, and home phone. It presents findings from IDC Canada's most recent consumer survey focusing on Canadian consumer behaviours and preferences toward consumer services and analyses it by four major consumer ecosystem profiles prevalent in Canada. The presentation showcases the nuances/differences in behaviour and preferences on account of various ecosystems of devices primarily used by the Canadian consumers. This IDC Market Presentation is the third document in a series that uncovers how Canadian consumer behaviours may vary on account of the consumer's ecosystem of currently owned primary (mature) devices — namely, smartphones, laptops, tablets, and desktops. The document is useful for market intelligence roles, product managers, and product marketers who seek to, among other things, understand Canadian consumer behaviours and identify market opportunities and threats within the consumer services (wireless phone, internet, TV, OTT video, and home phone). The following insights can be used by vendors, carriers, and technology buyers to better understand these users and better target and design products and solutions for them. Additional insight/prescriptive commentary is available on request.
Canadian Consumer Devices Survey, 2021 Results: Wearables
IDC CanadaShahd ElAshri, Manish Nargas
2021-09-30
This IDC Survey presents findings from IDC Canada's recent consumer survey focusing primarily on consumer wrist-worn wearables (smartwatches, hybrid watches, wrist-worn fitness trackers, etc.). The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. In addition, captures consumer appetite and adoption of "hearables" (smart wireless earphones/headphones, etc.) in Canada. Further, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant. The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for such wearable devices.
Canadian Consumer Devices Survey, 2021 Results: PCs and Tablets
IDC CanadaManish Nargas, Shahd ElAshri, Jean Philippe Bouchard
2021-09-29
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — laptops/notebooks, desktops, and tablets. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for the purchase of these mature devices. Further, the document also outlines data on brands, purchase channels, and the key top of mind features for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant. The data presented in this Survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the mature PCs and tablet market.
Canadian Consumer Devices Survey, 2021 Results: Mobile Phones
IDC CanadaManish Nargas, Shahd ElAshri
2021-09-28
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — mobile phones. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for the purchase of these mature devices. Further, the document also outlines data on brands, purchase channels, and the key top of mind features for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant. The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the mature hardware mobile phone market.
Canadian Consumers Profiled — Ecosystems Preferences, Part 2: Connected Home Devices
IDC CanadaManish Nargas, Jean Philippe Bouchard
2021-07-28
This IDC Market Presentation is a descriptive analysis of the current state of the market of consumer connected home devices such as home automation, home security, and personal health devices. It presents findings from IDC Canada's end-of-year 2020 Consumer Survey focusing on Canadian consumer behaviours and preferences toward connected home devices by the four major consumer ecosystem profiles prevalent in Canada. The presentation showcases the nuances/differences in behaviour and preferences on account of the various ecosystems of devices primarily used by the Canadian consumers. This IDC Market Presentation is the second document in a series that uncovers how Canadian consumer behaviours may vary on account of the consumer's ecosystem of currently owned primary (mature) devices — namely, smartphones*, laptops, tablets, and desktops (see Canadian Consumers Profiled — Ecosystems Preferences, Part 1: Mature Consumer Devices, IDC #CA47051821, March 2021).
Canadian Consumer Survey Indicators, 2021: Wireless, Internet, Home Phone, TV, and OTT Video Services
IDC CanadaManish Nargas, Shahd ElAshri
2021-06-24
This IDC Survey presents findings from IDC's recent consumer surveys on the wireless, internet, home phone, TV services, and OTT video markets in Canada. Results presented outline consumer perceptions and the current state of the abovementioned consumer service markets in Canada, discussing service provider satisfaction and recommendation metrics, interest in and usage of new next-generation services, and pricing nuances and bundling. Cuts by various demographic and service factors (age group, region, and others) are shown where relevant. This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV, wireless, internet, home phone,
Canadian Consumer TV Services Forecast, 2021–2025
IDC CanadaManish Nargas, Lawrence Surtees
2021-05-31
This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast. "The push and pull effect of COVID-19-related stay-at-home restrictions, consumers' need to entertain themselves within their homes, and the increased availability and usage of OTT video service/content over the past year, when coupled with the purse-tightening impact of continuing COVID-19-related economic impact will inevitably cause consumers to rethink their monthly spend," says Manish Nargas, research manager, Consumer Services and Mobility at IDC. "TV service providers will have to remain cognizant of the downward pressure on the value proposition of traditional TV service on account of these changes and build strategies that look to build loyalties/make the service stickier. Afterall, the cost of losing a subscriber today will most certainly outweigh the dollars they spend today."
Canadian Consumer Wireless, Internet, and Wireline Voice Services Forecast, 2021–2025
IDC CanadaManish Nargas, Lawrence Surtees, Meng Cong
2021-05-13
This IDC study examines consumer wireless voice and data, residential dial-up and high-speed internet, and residential wireline voice services and addresses the current state of these markets in Canada. It provides forecasts for both subscriptions and revenue as well as the key drivers and inhibitors behind the forecast. "After a year fit for fiction in which Canadians continue to adapt to their new reality, COVID-19 and its variants of concern threaten to prolong instability. However, among this unpredictability, the communications market, although shaken, demonstrates its resilience," says author Manish Nargas, research manager, IDC's Consumer Services and Mobile research. "Having navigated arguably the worst of the storm, vendors and service providers are encouraged to look to a brighter future and to build on the new (resettled) foundations, wherever they may lay."
Canadian Communications Services Forecast, 2021–2025: Telecom Still Inside Out from COVID-19
IDC CanadaLawrence Surtees, Meng Cong, Manish Nargas
2021-05-12
This IDC study presents IDC Canada's five-year forecasts for communications services spending by market and customer segments, company size, industry sector, and region for 2021–2025 based on the annual update of IDC Canada's custom Communications Market Model and replaces our previous comprehensive spring and fall 2020 forecasts (see Lawrence Surtees, Meng Cong, and Manish Nargas, Canadian Communications Services Forecast, 2020–2024: COVID-19 Turns Telecom Inside Out, IDC #CA45063520, May 2020). This five-year forecast document is based on our current assumptions of the COVID-19 pandemic in 2021. However, the course of the COVID-19 pandemic is still uncertain and continues to produce economic impacts on a scale not seen since the Great Depression as well as introducing many uncertainties and factors that change almost weekly. Clients are cautioned that this forecast document, unlike previous years, is based on a temporary snapshot of macroeconomic forecasts and conditionsthat existed in mid-to-late April. Readers are urged to visit IDC's COVID-19 micro-website (at www.idc.com/misc/covid19) for frequent updates on the impact of COVID-19 on the global and Canadian ICT sectors. Readers should note the adjustments made in this study and rely on this current forecast for initial 2021 planning purposes. This study addresses the following questions: How does current and projected spending on Canadian communication services differ by: market segment, customer segment, company size, region, and industry vertical sector? Which customer segments, company size, industry, and regional segments of the Canadian communications services market are poised for growth, and which are the best opportunities for communication service providers (SPs) over the new five-year forecast period?
Canadian Consumers Profiled — Ecosystems Preferences, Part 1: Mature Consumer Devices
IDC CanadaManish Nargas, Jean Philippe Bouchard
2021-03-27
This IDC Market Presentation presents findings from IDC Canada's recent end of year 2020 consumer survey with a new lens shining down on consumer ecosystem preferences. IDC Canada profiled the Canadian consumers on the basis of their reported primarily used brand of hardware/associated OS of (mature) consumer devices (e.g., smartphones, laptops, tablets, and desktops) to create four unique "ecosystem profiles." It focuses on highlighting the current Canadian consumer landscape by various ecosystem profiles and the nuances/differences by demographics of each of these consumer ecosystem profiles. The document is useful for market intelligence roles, product managers, and product marketers who seek to, among other things, understand Canadian consumer behaviours and to identify market opportunities and threats. The following insights can be used by vendors, carriers, and technology buyers to better understand these users and better target and design products and solutions for them. Note that this presentation serves as an introduction/reference document to a new consumer profiling and as such is the first of a series of documents that provides insight into buyer behaviours for various consumer services, devices, and overall spend toward technology. Additional insight is provided through comparisons by age demographic, where relevant and more in-depth data segmentation is available on request.
The Connected Car: Perspectives from Canadian Consumers — 2020 EOY Survey Results
IDC CanadaManish Nargas, Shahd ElAshri
2021-03-26
This IDC Market Presentation presents findings from IDC's recent end-of-year 2020 consumer survey on consumer interest and buyer behaviour around connected cars in Canada. It highlights consumers' interest, ownership, usage, preferences, and future potential with regard to the purchase of car products and technologies. This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the buyer behaviour of the Canadian consumer toward connected car technologies and associated services. Results presented and discussed highlight the Canadian consumer's current adoption and usage of and interest in/preference toward the different types of connected car technologies available today. Additional insight is provided through comparisons by age demographic where relevant; more in-depth data segmentation is available on request.
East Meets West: Canada's Rogers Communications Agrees to Buy Shaw CommunicationsEast Meets West: Canada's Rogers Communications Agrees to Buy Shaw Communications
IDC CanadaLawrence Surtees, Manish Nargas
2021-03-17
Rogers Communications Inc.'s surprise deal to buy rival Calgary-based Shaw Communications Inc. in a transaction valued at C$26 billion, including debt, is viewed by IDC Canada as neutral for Canada's communications landscape despite the prospect of intense scrutiny from federal regulators. The deal is positive for both companies, standing to make Toronto-based RCI the second-largest player in Canada's C$54.4 billion communications services sector and a stronger competitor to rivals Telus and Bell Canada in Western Canada.
COVID-19 Impact: 2020 Canadian Consumer Behaviours and Services — End-of-Year Update
IDC CanadaManish Nargas
2021-02-26
This IDC Survey is an update to previously published COVID-19 Impact: 2020 Canadian Consumer Behaviours and Services (IDC #CA46166220, July 2020). It presents the most recent findings from IDC's recent consumer survey on consumer behaviours and services, particularly the impact due to the COVID-19 outbreak and the subsequent restrictions in Canada. Results presented in this document outline the general outlook, economic impact, and consumer perceptions/behaviours particularly towards the TV and internet services markets and consumer devices in Canada on account of COVID-19. Cuts by various demographics (age group, household income, and others) and service providers are shown where relevant. Additional segmentation is available upon request. This document is useful for market intelligence roles, product managers, and product marketers who look to best understand consumer sentiment and behaviours relating to the topics outlined previously as they navigate the market and serve their customers in these unprecedented times.
Canadian Consumer Paid OTT Video Services Subscribers and Transactional Clients Forecast, 2020–2024
IDC CanadaManish Nargas
2020-12-31
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors. "Following a 2019 year of big-name entrants, OTT video market participants were offered a unique opportunity to solidify their presence in the lives of stay-at-home Canadians. Marred by a global pandemic, stay-at-home restrictions, and unprecedented economic measures, the year 2020 has somehow still turned fruitful for the OTT video market," says Manish Nargas, senior analyst for Consumer Services and Mobility. "While this opportunity is god sent in many ways, the added pressure to maintain fresh content libraries (and the associated costs in doing so), not to mention, the risks of being churned by content chasers and tight wads make for a very exciting market narrative."
Canadian Consumers and the Connected Home, 2020
IDC CanadaManish Nargas
2020-12-25
This IDC Market Presentation provides a Canadian perspective of the current market and future trends for consumer smart home (or connected home) technologies in 2020. It includes recent consumer survey data coupled with industry analysis, detailing the following: consumer interest in, ownership and usage of, and satisfaction with smart home technologies and the future potential and key consumer dynamics for the emerging consumer smart home in Canada. Insights for a broad range of devices are included in this document including on connected personal health and fitness, connected home automation, connected home security, and smart assistant devices. Further, do it yourself (DIY) and managed services are discussed, as is device proliferation in Canadian households. This document provides key insights to assist both vendors and service providers in navigating this nascent market in Canada.
Canadian Consumer Connected Mobility and Connected Home Devices Install Base Forecast, 2020–2024
IDC CanadaManish Nargas
2020-12-23
This IDC study examines consumer connected mobility and connected home devices install base in Canada for 2020–2024. "In a year plagued by unforeseen global incidences and restrictions to curb the impact of the COVID-19 pandemic, certain categories of connected consumer devices in Canada profited greatly, while others were deems as a 'nice to have' or 'replaceable' for now," says Manish Nargas, senior analyst for Consumer Services and Mobility. "Through the forecast period beyond 2020, vendors and service providers alike have an opportunity to build on the success of high-demand devices but also possibly reset or reignite the need for a smart-er home as consumers reset their own lifestyles and behaviors."
Apple 2020 Fall Launches (Smartphones and Smart Speakers) - A Canadian Take
IDC CanadaManish Nargas, Shahd ElAshri, Jean Philippe Bouchard, Steve Yang
2020-10-20
On October 13th, at the Apple "Hi, Speed" Event (the 2nd installment of Apple's fall 2020 product launches); Apple finally made its much-awaited Smartphone announcements bringing refresh design aesthetics and new product innovations, while managing to introduce 5G connectivity across its new lineup. Additionally, a long overdue breath of fresh air was injected into the Apple's smart speaker portfolio after a three-year hiatus with the introduction of the new HomePod Mini.
Google 2020 Fall Event - A Canadian Take
IDC CanadaManish Nargas, Shahd ElAshri, Jean Philippe Bouchard, Steve Yang
2020-10-05
On September 30th 2020, at their "Launch Night In" event - Google announced new smartphones and smart home devices that look to help the search giant drive market penetration – while the smart home devices look to solidify their market position, the new smartphones seem to be a Hail Mary pass to try to win over the Canadian market which is currently dominated by Apple and Samsung.
Amazon's North America News Roundup: A Bevy of New Devices & Services, From Smart Speakers, Streaming Sticks & Gaming, to Flying Cameras and More
IDCAdam Wright, Manish Nargas
2020-09-29
On September 24, Amazon announced new smart home devices and services that strengthen the company's smart home portfolio in the North American market – especially as the holiday season and Prime Day sales approach. These announcements represent Amazon's most recent salvo in a nascent market marked by intense competition and further demonstrates the company's determination to ensure that value, convenience, and privacy are not mutually exclusive.
Apple 2020 Fall launches - A Canadian Take
IDC CanadaJean Philippe Bouchard, Manish Nargas, Shahd ElAshri
2020-09-23
IDC Link: On September 15th 2020, Apple hosted its annual fall event, aptly named “Time Flies” this year. While historically this event is best known for the announcement of the newest Apple iPhone hardware, this year its focus was just on their new Apple Watch and Apple iPad offerings. Along with the new wearables and tablets, Apple announced a new fitness-focused subscription service offering called "Apple Fitness+" and aggressively priced pre-bundled options for its range of services called "Apple One".
Canadian Consumer Devices Survey, 2020 Results: PCs and Tablets
IDC CanadaJean Philippe Bouchard, Manish Nargas, Shahd ElAshri
2020-09-23
This IDC Survey presents the findings from IDC Canada's recent consumer survey focusing primarily on consumer PCs (such as laptops and desktops) and tablets. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. Further, the document outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant. Note: This year's consumer survey was in field during the peak of COVID-19 restrictions in Canada in June 2020. The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for such wearable devices. Additional detail and data available beyond the chosen views are available via request.
COVID-19 Impact: 2020 Canadian Wearables
IDC CanadaManish Nargas, Shahd ElAshri, Jean Philippe Bouchard
2020-08-18
This IDC Market Note presents the effect of COVID-19 and subsequent restrictions on the wearables market, discusses the negative impact on the wearables shipment level, and presents new use case opportunities that have arisen on account of the pandemic.
Canadian Consumer Devices Survey 2020 Results: Mobile Phones
IDC CanadaManish Nargas, Steve Yang
2020-08-14
This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — mobile phones. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for the purchase of these mature devices. Further, the document also outlines data on brands and purchase channels and the key top-of-mind features for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant. Note that this year's consumer survey was in field during the peak of COVID-19 restrictions in Canada, namely, June 2020. The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward the mature hardware mobile phone market.
Canadian Consumer Devices Survey, 2020 Results: Wearables
IDC CanadaManish Nargas, Shahd ElAshri
2020-08-14
This IDC Survey presents findings from IDC Canada's recent consumer survey focusing primarily on consumer wrist-worn wearables (e.g., smart watches, hybrid watches, wrist-worn fitness trackers). The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. In addition, it captures consumer appetite and adoption of burgeoning "hearables" (e.g., smart wireless earphones/headphones) in Canada. Further, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant. Please note: This year's consumer survey was in field during the peak of COVID-19 restrictions in Canada — namely, June 2020. The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for such wearable devices.
COVID-19 Impact on Canadian Consumer Behaviour: Making the Most of an Unforeseen Situation
IDC Canada BlogManish Nargas
2020-07-29
Understanding the effects of the pandemic on behaviours towards consumer technology services and finding new pillars to build on with IDC Canada's Manish Nargas
COVID-19 Impact: 2020 Canadian Consumer Behaviours and Services
IDC CanadaManish Nargas
2020-07-08
This IDC Survey presents findings from IDC's recent consumer survey on consumer behaviors and services, particularly the impact due to the COVID-19 outbreak and the subsequent restrictions in Canada. Results presented in this document outline the general outlook, economic impact, and consumer perceptions/behaviours particularly toward the TV and internet services markets and consumer devices in Canada on account of COVID-19. Cuts by various demographics (age group, household income, and others) and service providers are shown where relevant. Additional segmentation is available upon request. This document is useful for market intelligence roles, product managers, and product marketers who look to best understand consumer sentiment and behaviours relating to the topics outlined previously as they navigate the market and serve their customers in these unprecedented times.
Canadian Consumer Survey Indicators 2020: Wireless, Internet, Home Phone, TV, and OTT Video Services
IDC CanadaManish Nargas, Shahd ElAshri
2020-06-22
This IDC Survey presents findings from IDC's recent consumer surveys on the wireless, internet, home phone, TV services, and OTT video markets in Canada. Results presented outline consumer perceptions and the current state of the previously mentioned consumer service markets in Canada, discussing service provider satisfaction and recommendation metrics, interest in and usage of new next-generation services, and pricing nuances and bundling. Cuts by various demographic and service factors (age group, region, and others) are shown where relevant. This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV, wireless, internet, home phone, and OTT video service market in 2020, consumer plans for these services, and new end-user behaviors and intentions.
Canadian Consumer TV Services Forecast, 2020-2024
IDC CanadaManish Nargas, Lawrence Surtees, Meng Cong
2020-05-29
This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast. "Providing 'more for less' may be the need of the hour as consumer viewership waivers further on account of over-the-top (OTT) video content providers (new and old) dangling exclusive binge-worthy content on what seems to be a perpetual cycle and an increasing amount of live/linear content being made available on OTT video platforms now," says Manish Nargas, senior analyst, Consumer Services and Mobility at IDC. "TV service providers will have to bring out their A game as they look to harness their next-gen TV service capabilities and create symbiotic, seemingly 'complementary' partnerships with OTT video providers to keep consumer eyeballs on their TV service platforms all the while combating economic ill effects of COVID-19 restrictions in the short term."
Canadian Consumer Wireless, Internet, and Wireline Voice Services Forecast, 2020–2024
IDC CanadaManish Nargas, Lawrence Surtees, Meng Cong
2020-05-29
This IDC study examines consumer wireless voice and data, residential dial-up and high-speed internet, and residential wireline voice services and addresses the current state of these markets in Canada. It provides forecasts for both subscriptions and revenue as well as the key drivers and inhibitors behind the forecast. "In an already-competitive consumer market in the middle of great technological change, the global Coronavirus pandemic and the precautionary restrictions it has placed on Canadians has not only caused drastic socioeconomic changes but has forced consumers to weigh out the value proposition of each consumer service," says author Manish Nargas, senior analyst, IDC's Consumer Services and Mobility. "Survival of the fittest is the call of the hour, and it seems that some consumer services will fare better than others after the dust has settled. While easier said than done, service providers need to think beyond the today's losses in order to plan for tomorrow's win."
Canadian Communications Services Forecast, 2020–2024: COVID-19 Turns Telecom Inside Out
IDC CanadaLawrence Surtees, Manish Nargas, Meng Cong
2020-05-28
This IDC study presents IDC Canada's five-year forecasts for communications services spending by market and customer segments, company size, industry sector, and region for 2020–2024 based on the annual update of IDC Canada's custom Communications Market Model and replaces our previous comprehensive spring and fall 2019 forecasts (see Lawrence Surtees, Meng Cong, and Manish Nargas, Canadian Communications Services Forecast, 2019–2023: Telecom Inside Out, IDC Canada #CA43809119, May 2019).
A Canadian Perspective on On-Wrist ECG: Does It Edge Out the Competition?
IDC CanadaShahd Elashri, Manish Nargas
2020-04-16
This IDC Market Note provides IDC's point of view on the relevance of the ECG feature to the wearable market, provides insight about the feature's current benefits/shortcomings, and discusses the competitive advantage the feature inclusion can bring.
The Realities of Virtual and Augmented Reality: 2019 Canadian Consumer Survey Findings
IDC CanadaShahd ElAshri, Jean Philippe Bouchard, Manish Nargas
2020-03-18
This IDC Market Presentation presents findings from IDC Canada's recent consumer surveys focusing on the augmented and virtual reality market in Canada. The showcased data presents the overall size of Canadian wearables market opportunity in the short term and highlights consumer interest, ownership, and usage, along with consumer uptake based on AR and VR applicable activities and use case preferences. Additional insight is provided through additional demographic comparisons where relevant.
Rogers Next-Gen 5G Network Launched in Canada — What Now?
IDC CanadaJean Philippe Bouchard, Manish Nargas, Steve Yang
2020-02-28
This IDC Market Note provides IDC's point of view with regard to the recent Rogers 5G network launch announcement on January 15, 2020, and subsequent 5G-enabled smartphone hardware launch. This document discusses the implications of this milestone launch on the Canadian market in terms of competitive landscape, new device availability, and end-user benefits.
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