Manish Nargas 
Research Manager, Knowledge Platform and Consumer Research | International Data Corporation (IDC)
Toronto, ON, CANADA
Manish provides a unique lens on the Canadian consumer technology and services markets.
Biography
As Research Manager, Knowledge Platform and Consumer Research, Manish is responsible for conducting insightful research and analysis of Canadian consumer technology and services markets. Manish delivers continuous intelligence services (CISs) relating to both mature and emerging consumer technologies with a focus on adoption, usage trends and behaviours. Over the years, Manish has developed an expert knowledge base in Canadian consumer behaviours as it pertains the technology (more specifically the connected consumer life).
His background in Engineering with specializations in Electronics and Telecommunications along with a MBA in Management of Technology & Innovation, provide Manish with a unique lens to best understand the Canadian consumer technology and services markets.
Media
Publications:
Documents:
Videos:
Audio/Podcasts:
Areas of Expertise (6)
Consumer Services
Consumer Technology
Smart Home Technology
Connected Consumer
Consumer Wireline Services
Residential TV Services
Associated IDC Services (2)
- Canadian Mobile Consumer and Connected Life
- Quarterly Smart Home Device Tracker - Canada Region
Education (3)
Ryerson University, Ted Rogers School of Management: M.B.A., Management of Technology and Innovation 2014
University of Pune: B.Eng., Engineering, Electronics and Telecommunications 2008
Project Management Professional: Certification Training Course
Analyst Research (1)
Media Appearances (11)
Rogers, Shaw wireless disruption caused dropped 911 emergency calls
Globe and Mail
2019-07-08
“From a consumer perspective, if I couldn’t make a voice call then I could easily make a data call,” Mr. Nargas said. “It’s time to find some sort of regulation across all regions to follow one level of service or adapt to include all different types of mediums.”
IDC Canada Releases 7 New Forecasts for Canadian ICT Market: Many Markets Exceed Expectations in 2017, as the Canadian Economy and the Race Toward Digital Transformation Encourage ICT Spending
IDC online
2018-05-22
IDC Canada releases 7 market forecast documents, including Canadian Consumer Wireless, Internet, and Wireline Voice Services Forecast, 2018–2022 (IDC#CA42528118). Comments from Emily Taylor and Manish Nargas.
Tim Cook's visit to Shopify all about augmented reality, as Apple CEO praises 'profound' emerging technology
Financial Post
2018-01-23
Cook's agenda during his surprise visit to Toronto is heavy on meetings with developers and coders, but he has also made students a priority. Apple CEO Tim Cook took in a demonstration of Canadian e-commerce platform Shopify’s augmented reality capabilities during a visit to Toronto, while touting his company’s investment in the emerging technology.
$0 for the phone, $2,280 for the contract: Rogers’ iPhone 8 giveaway is sign of changing market
Financial Post
2017-12-22
TORONTO — Rogers Communications is using one of Apple’s newest smartphones, the iPhone 8, as a bargaining chip as it seeks to get customers to sign up for select service plans over the busy holiday shopping period.
Are smart speakers spying on you? Privacy and security fears rise as devices' popularity grows
Financial Post
2017-12-19
A combination of high consumer interest, low price points and aggressive marketing means a lot of smart assistant speakers have already been bought this holiday season and more will no doubt be snapped up by the end of the week.
Russian website streaming hundreds of cameras in Canada, experts warn your connected devices could be at risk
Global News
2017-12-14
The Toronto-area dental office didn’t know it but the security camera in its waiting room was being streamed live on the Internet. Anyone could log on to the website and watch as patients came and went. Front-desk staff answering phones and working on their computers entering patient information. It could be a serious breach of patient privacy. But it’s more than that – unsecured cameras also leave the entire network open for virtual intruders.
Popularity of ‘smart home’ devices raises cybersecurity risks
The Globe and Mail
2017-12-03
The proliferation of internet-connected home devices such as thermostats, baby monitors and fridges is creating an ever-expanding interconnected web known as the Internet of Things, or IoT. But security and legal experts warn that machine-to-machine communication is creating a new level of risk — by providing hackers with new vulnerabilities to exploit.
Skinny basic best practices not enough to ‘scare’ BDUs: PIAC
The Wire Report
2016-11-21
Despite Monday’s announcement not coming in the form of concrete rules, Manish Nargas, a research analyst with International Data Corp. (IDC) Canada, said the decision could have a positive impact on consumers. “The price proposition was not there for customers since Day One because it was either not advertised fully on their website and, if you do choose it, just the overall cost of switching over to the skinny basic and losing all those bundled discounts and additional features just didn’t make sense,” Nargas said in a phone interview, adding that he was a consumer who considered making the switch, but found he couldn’t justify the change “or the loss in quality of service for a few dollars’ savings.”
Looking into the future: Canada’s upcoming VR and AR spend
Media in Canada
2016-08-19
We’ve been seeing a continuous stream of VR and AR activations being rolled out in 2016, with Pokemon’s AR-based app game becoming a global sensation the week it was released. And now, during the 2016 Rio Olympic Games, numerous broadcasters and brands have been offering consumers ways in which to view highly watched and replayed scenes from the Games like the Usain Bolt’s three-peat 100- and 200-metre race wins...
Canadian VR spending to hit US$500M in 2017
BNN
2016-08-17
A new report from IDC says virtual reality spending is set to hit a half-billion dollars in 2017. For more, BNN is joined by Manish Nargas, research analyst, Consumer and Mobility, IDC Canada.
Is Apple Watch Out of Time?
Toronto Star
2016-07-28
Manish Nargas, a research analyst with IDC Canada, says it’s too early to draw conclusions about the first Apple product since the iPad. “I don’t think you should see Apple smartwatch sales slowing down right now as an indication that the market is in trouble,” he said.
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