Manish Nargas 
Senior Analyst, Consumer and Mobile Research | International Data Corporation (IDC)
Toronto, ON, CANADA
Manish provides a unique lens on the Canadian consumer mobility, wearable and AR/VR market
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Biography
As a Senior Analyst, Consumer and Mobile Research, Manish is responsible for conducting insightful research and analysis of Canadian Consumer services and technology markets. Manish delivers continuous intelligence services (CISs) relating to both mature and emerging consumer technologies with a focus on usage trends and adoption.
Prior to joining the Consumer and Mobile Research team, Manish delivered in-depth analysis of the burgeoning Additive Manufacturing market from a Canadian perspective with IDC Canada.
With an Engineering specialization in Telecommunications and a MBA in management of technology trends and innovation, Manish provides a unique lens on the Canadian consumer services and technology markets.
Areas of Expertise (4)
Wearable Technology
Virtual Reality/Augmented Reality
Consumer Mobility Usage Trends & Adoption
Additive Manufacturing/3d Printing
Spotlight
Associated IDC Services (3)
- Canadian Mobile Consumer and Connected Life
- Quarterly Smart Home Device Tracker - Canada Region
- Quarterly Wearable Device Tracker - Canada Region
Education (3)
Ryerson University, Ted Rogers School of Management: M.B.A., Management of Technology and Innovation 2014
University of Pune: B.Eng., Engineering, Electronics and Telecommunications 2008
Project Management Professional: Certification Training Course
Links (4)
Media Appearances (11)
Rogers, Shaw wireless disruption caused dropped 911 emergency calls
Globe and Mail
2019-07-08
“From a consumer perspective, if I couldn’t make a voice call then I could easily make a data call,” Mr. Nargas said. “It’s time to find some sort of regulation across all regions to follow one level of service or adapt to include all different types of mediums.”
IDC Canada Releases 7 New Forecasts for Canadian ICT Market: Many Markets Exceed Expectations in 2017, as the Canadian Economy and the Race Toward Digital Transformation Encourage ICT Spending
IDC online
2018-05-22
IDC Canada releases 7 market forecast documents, including Canadian Consumer Wireless, Internet, and Wireline Voice Services Forecast, 2018–2022 (IDC#CA42528118). Comments from Emily Taylor and Manish Nargas.
Tim Cook's visit to Shopify all about augmented reality, as Apple CEO praises 'profound' emerging technology
Financial Post
2018-01-23
Cook's agenda during his surprise visit to Toronto is heavy on meetings with developers and coders, but he has also made students a priority. Apple CEO Tim Cook took in a demonstration of Canadian e-commerce platform Shopify’s augmented reality capabilities during a visit to Toronto, while touting his company’s investment in the emerging technology.
$0 for the phone, $2,280 for the contract: Rogers’ iPhone 8 giveaway is sign of changing market
Financial Post
2017-12-22
TORONTO — Rogers Communications is using one of Apple’s newest smartphones, the iPhone 8, as a bargaining chip as it seeks to get customers to sign up for select service plans over the busy holiday shopping period.
Are smart speakers spying on you? Privacy and security fears rise as devices' popularity grows
Financial Post
2017-12-19
A combination of high consumer interest, low price points and aggressive marketing means a lot of smart assistant speakers have already been bought this holiday season and more will no doubt be snapped up by the end of the week.
Russian website streaming hundreds of cameras in Canada, experts warn your connected devices could be at risk
Global News
2017-12-14
The Toronto-area dental office didn’t know it but the security camera in its waiting room was being streamed live on the Internet. Anyone could log on to the website and watch as patients came and went. Front-desk staff answering phones and working on their computers entering patient information. It could be a serious breach of patient privacy. But it’s more than that – unsecured cameras also leave the entire network open for virtual intruders.
Popularity of ‘smart home’ devices raises cybersecurity risks
The Globe and Mail
2017-12-03
The proliferation of internet-connected home devices such as thermostats, baby monitors and fridges is creating an ever-expanding interconnected web known as the Internet of Things, or IoT. But security and legal experts warn that machine-to-machine communication is creating a new level of risk — by providing hackers with new vulnerabilities to exploit.
Skinny basic best practices not enough to ‘scare’ BDUs: PIAC
The Wire Report
2016-11-21
Despite Monday’s announcement not coming in the form of concrete rules, Manish Nargas, a research analyst with International Data Corp. (IDC) Canada, said the decision could have a positive impact on consumers. “The price proposition was not there for customers since Day One because it was either not advertised fully on their website and, if you do choose it, just the overall cost of switching over to the skinny basic and losing all those bundled discounts and additional features just didn’t make sense,” Nargas said in a phone interview, adding that he was a consumer who considered making the switch, but found he couldn’t justify the change “or the loss in quality of service for a few dollars’ savings.”
Looking into the future: Canada’s upcoming VR and AR spend
Media in Canada
2016-08-19
We’ve been seeing a continuous stream of VR and AR activations being rolled out in 2016, with Pokemon’s AR-based app game becoming a global sensation the week it was released. And now, during the 2016 Rio Olympic Games, numerous broadcasters and brands have been offering consumers ways in which to view highly watched and replayed scenes from the Games like the Usain Bolt’s three-peat 100- and 200-metre race wins...
Canadian VR spending to hit US$500M in 2017
BNN
2016-08-17
A new report from IDC says virtual reality spending is set to hit a half-billion dollars in 2017. For more, BNN is joined by Manish Nargas, research analyst, Consumer and Mobility, IDC Canada.
Is Apple Watch Out of Time?
Toronto Star
2016-07-28
Manish Nargas, a research analyst with IDC Canada, says it’s too early to draw conclusions about the first Apple product since the iPad. “I don’t think you should see Apple smartwatch sales slowing down right now as an indication that the market is in trouble,” he said.
Event Appearances (2)
Canadian Consumers and the Smart Home
IDC Canada Market Speak/Canadian Consumers and the Smart Home Toronto - Web conference
2018-01-31
Smart Home and Connected Life
IDC Directions Canada 2018 Toronto
2018-04-26
Reports (29)
Manish Nargas
2020-07-08
This IDC Survey presents findings from IDC's recent consumer survey on consumer behaviors and services, particularly the impact due to the COVID-19 outbreak and the subsequent restrictions in Canada. Results presented in this document outline the general outlook, economic impact, and consumer perceptions/behaviours particularly toward the TV and internet services markets and consumer devices in Canada on account of COVID-19. Cuts by various demographics (age group, household income, and others) and service providers are shown where relevant. Additional segmentation is available upon request. This document is useful for market intelligence roles, product managers, and product marketers who look to best understand consumer sentiment and behaviours relating to the topics outlined previously as they navigate the market and serve their customers in these unprecedented times.
Manish Nargas, Shahd ElAshri
2020-06-22
This IDC Survey presents findings from IDC's recent consumer surveys on the wireless, internet, home phone, TV services, and OTT video markets in Canada. Results presented outline consumer perceptions and the current state of the previously mentioned consumer service markets in Canada, discussing service provider satisfaction and recommendation metrics, interest in and usage of new next-generation services, and pricing nuances and bundling. Cuts by various demographic and service factors (age group, region, and others) are shown where relevant. This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV, wireless, internet, home phone, and OTT video service market in 2020, consumer plans for these services, and new end-user behaviors and intentions.
Manish Nargas, Lawrence Surtees, Meng Cong
2020-05-29
This IDC study examines the forecast for Canadian consumer TV services subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast. "Providing 'more for less' may be the need of the hour as consumer viewership waivers further on account of over-the-top (OTT) video content providers (new and old) dangling exclusive binge-worthy content on what seems to be a perpetual cycle and an increasing amount of live/linear content being made available on OTT video platforms now," says Manish Nargas, senior analyst, Consumer Services and Mobility at IDC. "TV service providers will have to bring out their A game as they look to harness their next-gen TV service capabilities and create symbiotic, seemingly 'complementary' partnerships with OTT video providers to keep consumer eyeballs on their TV service platforms all the while combating economic ill effects of COVID-19 restrictions in the short term."
Manish Nargas, Lawrence Surtees, Meng Cong
2020-05-29
This IDC study examines consumer wireless voice and data, residential dial-up and high-speed internet, and residential wireline voice services and addresses the current state of these markets in Canada. It provides forecasts for both subscriptions and revenue as well as the key drivers and inhibitors behind the forecast. "In an already-competitive consumer market in the middle of great technological change, the global Coronavirus pandemic and the precautionary restrictions it has placed on Canadians has not only caused drastic socioeconomic changes but has forced consumers to weigh out the value proposition of each consumer service," says author Manish Nargas, senior analyst, IDC's Consumer Services and Mobility. "Survival of the fittest is the call of the hour, and it seems that some consumer services will fare better than others after the dust has settled. While easier said than done, service providers need to think beyond the today's losses in order to plan for tomorrow's win."
Lawrence Surtees, Manish Nargas, Meng Cong
2020-05-28
This IDC study presents IDC Canada's five-year forecasts for communications services spending by market and customer segments, company size, industry sector, and region for 2020–2024 based on the annual update of IDC Canada's custom Communications Market Model and replaces our previous comprehensive spring and fall 2019 forecasts (see Lawrence Surtees, Meng Cong, and Manish Nargas, Canadian Communications Services Forecast, 2019–2023: Telecom Inside Out, IDC Canada #CA43809119, May 2019).
Shahd Elashri, Manish Nargas
2020-04-16
This IDC Market Note provides IDC's point of view on the relevance of the ECG feature to the wearable market, provides insight about the feature's current benefits/shortcomings, and discusses the competitive advantage the feature inclusion can bring.
Shahd ElAshri, Jean Philippe Bouchard, Manish Nargas
2020-03-18
This IDC Market Presentation presents findings from IDC Canada's recent consumer surveys focusing on the augmented and virtual reality market in Canada. The showcased data presents the overall size of Canadian wearables market opportunity in the short term and highlights consumer interest, ownership, and usage, along with consumer uptake based on AR and VR applicable activities and use case preferences. Additional insight is provided through additional demographic comparisons where relevant.
Jean Philippe Bouchard, Manish Nargas, Steve Yang
2020-02-28
This IDC Market Note provides IDC's point of view with regard to the recent Rogers 5G network launch announcement on January 15, 2020, and subsequent 5G-enabled smartphone hardware launch. This document discusses the implications of this milestone launch on the Canadian market in terms of competitive landscape, new device availability, and end-user benefits.
Manish Nargas
2019-12-24
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors. "The coming years will be a true test of the elasticity of the finite wallet of a Canadian consumer as OTT service providers get serious. In 2019, market leaders showed off their strengths, leveraging their best assets to attract Canadian consumer audiences, and new market participants have already aggressively stirred the pot, with competitive price points and premium exclusive content," says Manish Nargas, senior analyst for Consumer Services and Mobility. "Irrespective of who wins the consumer dollars and who gets churned out in the process, the OTT video market is expected only to grow upward."
Manish Nargas
2019-12-24
This IDC Market Presentation provides a Canadian perspective of the current market and future trends for consumer smart home (or connected home technologies) in 2019. It includes recent consumer survey data coupled with industry analysis, detailing consumer interest, ownership, usage, satisfaction, future potential, and key consumer dynamics for the emerging consumer smart home in Canada. A broad range of devices are included in this document, including insights on connected personal health and fitness, connected home automation, connected home security, and smart assistant devices. Further, do-it-yourself (DIY) and managed services are discussed, as is device proliferation in Canadian households. This presentation provides key insights to assist both vendors and service providers in navigating this nascent market in Canada.
Francisco Almeida, Ramon T. Llamas, Manish Nargas
2019-11-04
In a press release published on November 1, Google and Fitbit jointly announced that Google would acquire Fitbit for $2.1 billion. The move builds on both companies' respective strengths to improve their current standings in the wearables market while expanding their capabilities to tackle the growing and evolving opportunity within digital health. IDC sees this as a smart move to accelerate both companies' respective health and fitness strategies forward. However, it still leaves a number of questions – ranging from privacy and hardware to branding and integration – still up in the air to be sorted out.
Manish Nargas, Jean Philippe Bouchard, Tim Brunt, Steve Yang
2019-10-10
At its October 2nd 2019 Surface Event, Microsoft announced a slew of new devices, running on silicon from multiple chipset providers and varying operating systems. From a Canadian market perspective, the new devices should help Microsoft grow its shares of the portables and detachables markets, but the value, and intent, of the event should be recognized beyond a pure hardware tour de force. The launches should be seen as a demonstration that Microsoft is definitely ready to deliver its own suite of product and services across a wider range of devices and (still) undefined uses cases.
Manish Nargas
2019-10-10
This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing primarily on consumer wearables (such as smartwatches, hybrid watches, and wrist-worn fitness trackers). The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. It also captures the initial consumer appetite and early adoption of burgeoning "hearables" (such as smart wireless earphones/headphones) in Canada. Furthermore, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant. The data presented in this IDC Survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for such wearable devices.
Manish Nargas
2019-09-30
This IDC study examines the active consumer install base for connected mobility and connected home devices in Canada for 2019–2023 and addresses the current state of this market in Canada. "As the Canadian consumer continues to be bombarded with connected 'everything' device alternatives/services supported with media and vendors messaging of utopian lifestyles of a connected home 'promising safe, secure, and private' new conveniences previously not afforded, it is not shocking that the install base of consumer connected devices will almost double by the end of the forecast," says Manish Nargas, senior analyst for Consumer Services and Mobility. "Through this forecast period, vendors and service provides alike have a great opportunity to create lasting partnerships and multivendor ecosystems to make certain that this forecast growth is sustainable beyond 2023. After all, a healthy growing market is best for all its market players!"
Manish Nargas, Steve Yang
2019-09-26
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — mobile phones. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of mature devices. Further, the document also outlines data on brands, purchase channels, and the key top of mind devices for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant. The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for the mature hardware mobile phone market.
Manish Nargas, Jean Philippe Bouchard, Tim Brunt, Steve Yang
2019-09-26
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware categories, specifically PCs (laptops and desktops) and tablets. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of mature devices. Further, the document also outlines data on brands, purchase channels, and the key top of mind devices for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant. The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for mature hardware devices.
Jean Philippe Bouchard, Steve Yang, Manish Nargas
2019-09-24
On September 10th, Apple held its “by innovation only” event in Cupertino. Apple unveiled the latest iterations of their wearables, tablets and smartphone portfolio, as well as to give more details on its content subscription service.
Manish Nargas
2019-07-16
This IDC Market Presentation provides a Canadian perspective of the state of wearables technologies in the enterprise at the end of CY18. It provides insight into the level of adoption and interest in wearables technologies, views as to what is shaping the wearables markets in the enterprise across the different form factors prevalent today, and details as to which industries are expected to show the greatest growth opportunity over the next five years along their preferences and the most important attributes for wearables use. Use of wearables in the enterprise is expected to have a significant impact in the Canadian market as the technology evolves, and this document provides a foundational view into the current state and future trends.
Manish Nargas, Lawrence Surtees, Meng Cong
2019-05-29
This IDC study examines the forecast for Canadian consumer TV service subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast. "As service providers continue to compete to bring parity between different TV technologies to offer the best QoS and most premium features using next-gen technologies, they should remain very cognizant of the increased costs being forwarded to Canadian consumers, especially as the consumer wallet continues to be challenged for dollars with a new wave of competing OTT service offerings entering the Canadian marketplace with much desired video content," says Manish Nargas, analyst for Consumer Services and Mobility. "While not all OTT video offerings are expected to compete directly with traditional TV services and some are rather complementary to TV service (especially if integrated), a handful are expected to bring with them exclusive content on exclusive platforms, threatening to pull consumers away from traditional TV platforms altogether."
Manish Nargas, Lawrence Surtees, Meng Cong
2019-05-22
This IDC study examines consumer wireless voice and data, residential dial-up and high-speed internet, and residential wireline voice services and addresses the current state of these markets in Canada. It provides forecasts for both subscriptions and revenue as well as the key drivers and inhibitors behind the forecast. "As the willingness of Canadian consumers to spend on 'cornerstone' services such as residential internet, for which value proposition is clear, continues to grow on account of their data-intensive habits and needs, consumers will expect that level of access and bandwidth to the internet to become simply ubiquitous and less limiting," says author Manish Nargas, senior analyst for Consumer Services and Mobility. "With 5G networks on the horizon, communication service providers (SPs) can potentially offer that level of ubiquity. However, those communication SPs that showcase the strength of the ubiquity by not talking about its complexity will benefit rather than those touting only its next-generation specifications."
Lawrence Surtees, Meng Cong, Manish Nargas
2019-05-17
This IDC study presents IDC Canada's five-year forecasts for communications services spending by customer segment, company size, industry sector, and region for 2019–2023 based on the annual update of IDC Canada's custom Communications Market Model and replaces our previous comprehensive spring and fall 2018 forecast documents (see Lawrence Surtees, Nikhil Anand, Manish Nargas, and Emily Taylor, Canadian Telecom Services Forecast, 2018–2022: Telecom Inside Out, IDC Canada #CA42532118, May 2018, and Lawrence Surtees, Meng Cong, and Nikhil Anand, Impact of IFRS 15 Accounting Rule Change on Canadian Communications Services Forecast, 2018–2022, IDC Canada #CA43232418, September 2018).
Manish Nargas
2019-03-27
This IDC Survey presents findings from IDC's recent consumer surveys on the TV services, wireless, internet, and OTT video markets in Canada. Results presented outline consumer perceptions about and the current state of the TV, wireless, and internet services markets in Canada, discussing service provider satisfaction and recommendation metrics, interest in and usage of new next-generation services, and pricing nuances and bundling. Cuts by various demographic and service factors (age group, region, and others) are shown where relevant. This document is useful for market intelligence roles, product managers, and product marketers who seek to understand the state of the TV, wireless, internet, and OTT video services markets in 2019, consumer plans for these services, and new end-user behaviors and intentions.
Manish Nargas
2019-01-25
61 years old this year - The Consumer Electronics Show (CES) in Las Vegas continues to be the quintessential 5-day deluge of all things consumer tech. From AI bots as Co-hosts to smart fishing rods. Consumer tech's market heavyweights and newest/brightest stars showcased concepts, products and their vision for a connected consumer future.
Manish Nargas
2018-12-21
This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors. "In 2018, global OTT video services stamped their authority as not just digital content distributers but as creators of some of the industry's most acclaimed content. It is with the same authority that they continue to claim their grounds," says Manish Nargas, analyst for Consumer Services and Mobility. "With almost 24 million subscribers and transactional clients of paid OTT video services in 2018 alone. IDC Canada forecasts that the overall paid OTT video market will continue to grow at a steady pace over the next five years, albeit tempered due to rapid decline of transactional OTT clients and marred by some significant service price increases."
Manish Nargas
2018-12-19
This IDC Market Presentation provides a Canadian perspective of the current market and future trends for consumer smart home (or connected home technologies) in 2018. It includes recent consumer survey data coupled with industry analysis, detailing consumer interest, ownership, usage, satisfaction, future potential, and key consumer dynamics for the emerging consumer smart home in Canada. A broad range of devices are included in this document, including insights on connected personal health and fitness, connected home automation, connected home security, and smart assistant devices. Further, do-it-yourself (DIY) and managed services are discussed, as is device proliferation in Canadian households. This Market Presentation key insights to assist both vendors and service providers in navigating this nascent market in Canada.
Manish Nargas, Steve Yang
2018-10-09
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — mobile phones. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of mature devices. Further, the document also outlines data on brands, purchase channels, and the key top of mind devices for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant. The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for the mature hardware mobile phone market.
Manish Nargas
2018-10-05
This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing on consumer wearables (such as, smartwatches, hybrid watches, or wrist-worn fitness tracker) in Canada. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of mature devices. Further, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant. The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for hardware devices such as wearables.
Manish Nargas, Tim Brunt, Jean Philippe Bouchard
2018-10-05
This IDC Survey document presents findings from IDC Canada's recent consumer surveys focusing on mature hardware categories, specifically PCs (laptops and desktops) and tablets. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of mature devices. Further, the document also outlines data on brands, purchase channels, and the key top of mind devices for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant. The data presented in this survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for mature hardware devices.
Manish Nargas
July 2018 This IDC Market Presentation provides a Canadian perspective of wearables technologies in the enterprise in 2017. It provides insight into the level of adoption and interest in wearables technologies, views as to what is shaping the wearables markets in the enterprise across the different form factors prevalent today, and details as to which industries are expected to show the greatest growth opportunity over the next five years along their preferences and the most important attributes for wearables use. Use of wearables in the enterprise is expected to have a significant impact in the Canadian market as the technology evolves, and this document provides a foundational view into the current state and future trends.
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