Marc Engelsman

Director, Strategic Marketing Integration Digital Brand Expressions

  • Plainsboro NJ

Expert and experienced speaker on digital content marketing including SEO, pay-per-click advertising, and social media marketing

Contact

Media

Social

Biography

Marc has over 25 years experience in marketing and advertising with New York City agencies across a wide range of clients in the consumer, B2B, and not-for-profit sectors. Most recently before joining DBE, he was an account director with Medicus, the pharmaceutical/marketing arm of Publicis. He repeatedly garners praise from clients for his strategic guidance and for his ability to translate strategies into integrated, multi-faceted tactical action plans. He is a frequent speaker at major conferences on search and social integration and analytics. Marc is an active member of SEMPO (Search Engine Marketing Professionals Organization) and on the board of the Marketing Executives Networking Group (MENG).

Industry Expertise

Direct Marketing
Internet
Social Media
Advertising/Marketing
Public Relations and Communications
Media - Online

Areas of Expertise

Integrating Online and Offline Marketing
Content Marketing
Digital Marketing
PPC
Search Engine and Social Media Marketing
Marketing Analytics

Education

Ohio Wesleyan

Ohio Wesleyan

1978

Affiliations

  • MENG
  • SEMPO

Event Appearances

Title

MarketingProfs B2B Forum  Boston

2011-06-14

Title

eConsultancy Peer Summit  NYC

2011-06-02

Title

CFA Society of Philadelphia Professional Development Day  Convention Center - Philadelphia

2011-09-30

Sample Talks

Digital Content Marketing for ROI Success

Maximize your online ROI through coordinated use of search and social marketing tactics and then close the loop with conditional content marketing techniques that drive action/sales.

Remarketing & Retargeting: The New Behavioral Ads

Marc Engelsman will share b2b and b2c client case studies from Digital Brand Expressions’ experience in leveraging this powerful paid search tactic – that can be used as follow-up to non-converting organic and paid search visits alike.
Key considerations that will be discussed include identification of appropriate conversion/non-conversion triggers, selection of appropriate ad types and content to compel post-initial click conversion (image/display, text, etc.), customizing post-click/pre-conversion ad timelines, and utilizing analytics to not just prove ROI but improve initial paid search performance.

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance
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