Marc Stoiber
Creative Director / Brand Strategist Consultant
Social
Biography
Marc's leadership positions have included VP of Green Innovation at Maddock Douglas, President and Founder of Change Advertising, National Creative Director of Grey Canada and Creative Director of DDB Toronto.
He has helped two ad agencies rise from obscurity to market prominence, and his work has been recognized by virtually every international industry award for advertising and design.
Marc writes on brand innovation for Huffington Post, Fast Company, GreenBiz and Sustainable Life Media. He also speaks on the subject from coast to coast, and has been featured at TED.
Industry Expertise
Areas of Expertise
Education
University of Calgary
BA
English
1988
Affiliations
- Sustainable Cities International
- Board of Change
Testimonials
President
http://www.maddockdouglas.com/Maddock Douglas
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” (source: Maya Angelou) - I remember always feeling very alive when I'm with Marc...guaranteed to make me laugh (alot)...he inspires me with his energy, creativity, charisma & work ethic.”
President
http://www.heidiconsults.com/Black Bag Creative
“I wish someone would bottle Marc's enthusiasm and sell it. I would be the first one in line. Refreshing and disarmingly open, Marc is one of a kind. He gets it. He knows how to distill layers of noise to get to the essence of any communication - which is always the most fun, inspiring and engaging way to work with anyone.”
President
http://www.junxionstrategy.com/Junxion Strategy
“Marc is a strategic and creative resource who has developed a strong understanding of green branding and the insights required to reach consumers. He's an engaging presenter to boot!”
Chair
http://sustainablecities.net/Sustainable Cities International
“Marc is a creative director, writer, innovator, brand strategist and entrepreneur. He is in the process of building a brand for Sustainable Cities International, and his creativity and insight are remarkable.His passion is building brands that people remember, that boost the bottom line, and that make the world a better place. He 'gets it'.”
President, Canadian Cleantech Summit
http://thegreenpages.ca/on/2011/10/canadian-clean-technology-to-rival-auto-industry-by-2020/Canadian Cleantech Summit
“Marc delivered his keynote presentation at the Canadian Cleantech Summit with passion and clarity. No one in the audience was left unaffected and people are still talking about it. Great job!”
Event Appearances
Title
TEDx Vancouver
2010-11-01
Title
Canadian Cleantech Conference Ottawa
2011-10-27
Title
North American Green Building Conference Birmingham
2011-10-01
Sample Talks
Green Brand Leadership
North America and Europe are in a state of innovation stagnation. Climate change has become a negative, highly political issue. And green brands have failed to deliver the goods.
So how does a leader navigate this chaos to build a strong brand? How does he break through to consumers who are cycnical, indifferent and scared? How does he justify the risk of incorporating green into his brand?
Stoiber explores the state of green innovation, how to find ‘green space’ for a brand to succeed in, and how to break through to an indifferent consumer.
Style
Availability
- Keynote
- Author Appearance
