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Marcelo Manucci - Estrategika. Buenos Aires, Capital Federal, AR

Marcelo Manucci

Director | Estrategika

Buenos Aires, Capital Federal, ARGENTINA

Emotional Competitiveness



Marcelo Manucci Publication Marcelo Manucci Publication Marcelo Manucci Publication


Change Management Change Five formulas to deal with new contexts Prepare for transformation Grow without ill The management of possilities


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Culture for change (English version) The symmetric competitive (English version) Unstable management (English version)




My research has been dedicated to the human aspects of the production process. I started out more than ten years ago working in strategy. In this conceptual development, I articulated principles of complexity sciences to develop a new model of management. I have designed methodologies and tools to deal with unstable contexts. The dynamics of a new historical moment led me to examine the processes of change in organizations. Lately, my research focuses on the dynamics of emotions as a platform from which to adapt to the demands of unprecedented new contexts. This entire journey is deployed in more than a dozen tools and models, software for project management, two evaluation tests, and a board of management for change processes. As an international consultant, I have developed strategic processes for products, services, corporate ties, and cultural transformations in different types of businesses, civil organizations, and government sectors. Besides my work as a consultant, I am a professor at several universities in Latin America and Spain, teaching postgraduate modules in strategy, leadership, and change processes.

Industry Expertise (3)

Business Services

Corporate Leadership

Management Consulting

Areas of Expertise (4)

New Skills for A Change in Corporate Culture

Management of Uncertainty and Instability

Change Management

Emotional Competitiveness

Accomplishments (1)

Tools and methodologies (professional)


16 designing tools and methodologies for human process management change management over 10 years of research and development.

Education (3)

USAL: PHD Comunication, Comunication 2005

Management of uncertainty

UNR: Psychologist, Psychology 1992

Universidad Favaloro: Specialization Cognitive Neuropsychology, Cognitive Neuroscience 2012

Affiliations (1)

  • Red DirCom Iberoamericana

Sample Talks (1)

The management of the possibilities

We are living a historical moment that it is generating deep changes in the social economic context. In this environment we face a double challenge. On one hand: a global challenge related to the dynamics of a new landscape full of unexpected situations. On the other hand: a personal challenge related to the skills of approaching to instability. Which resources do we need to advance in these unknown territories? This last challenge takes a substantial transformation of the management: the pass from the "administration of the known" to the "management of the unknown".



  • Keynote
  • Panelist
  • Workshop Leader
  • Author Appearance


4000 to 10000 *Will consider certain engagements for no fee

Courses (1)

Transforming development

Tools to enhance the development of projects in unstable contexts. Growth, change and competitiveness.

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