Marcia DiStaso
Professor/Associate Dean | University of Florida
Gainesville, FL, UNITED STATES
Marcia DiStaso is a public relations scholar who primarily focuses on organizational purpose.
Biography
Marcia DiStaso is the associate dean for research in the College of Journalism and Communications and a professor of public relations at the University of Florida. Her current research primarily focuses on corporate purpose – or how companies create value for all stakeholders. Much of her past research has been on digital/social media, financial communication (internal and external communication for financial companies like banks) and investor relations (communication about financial topics of special interest to investors).
Areas of Expertise (4)
Investor Relations
Purpose
Public Relations
Organizational Communication
Articles (3)
An Integrated Framework for Exploring the Impact of Leadership Communication on Employee Trust During Disruptive Crisis Times
International Journal of Business CommunicationLinjuan Rita Men, et. al
2024-02-05
Drawing insights from leadership, public relations, and communication literature, this study aimed to advance the theorization of leadership communication in disruptive crisis times. Specifically, leadership communication attributes of transparency, authenticity, empathy, and optimism (TAEO) were connected to a central internal communication outcome, employee trust.
Communicating the Big Picture With Employees: The Impacts of CEO Vision Communication on Employee Engagement
International Journal of Business CommunicationYufan Sunny Qin, et. al
2023-07-07
Communicating an organizational vision with employees can be critical to help employees internalize the vision, which might in turn increase their willingness to get engaged with the work and subsequently achieve higher goals. The aim of this study is to examine whether and how CEO vision communication could influence employee engagement.
How Purpose-Driven Organizations Influenced Corporate Actions and Employee Trust during the Global COVID-19 Pandemic
International Journal of Strategic CommunicationYufan Sunny Qin, et. al
2022-06-19
The COVID-19 global pandemic drove many companies to reevaluate their approach to business and, as a result, some focused their efforts on leading with purpose. Purpose is an organization's fundamental goal that goes beyond profit maximization. It is an all-encompassing principle that guides everything the organization does and determines its strategies.
Social