Maria Lapinski

Professor Michigan State University

  • East Lansing MI

Maria Lapinski’s research connects global health and environmental issues, cultural dynamics, and communication science.

Contact

Michigan State University

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Biography

Dr. Maria Lapinski is Director of the Michigan State University (MSU) Health and Risk Communication Center: Healthy People-Healthy Planet, an interdisciplinary research, teaching, and public engagement network of over 50 faculty. She is appointed as a Professor in the Department of Communication and Michigan Ag-Bio Research at MSU. For six years, she served as the Associate Dean for Research for the College of Communication Arts and Sciences. In that role she facilitated interdisciplinary research partnerships and supported faculty research including leading the college’s grant support office. From 2012-2016 she led, along with Dr. Julie Funk in the College of Veterinary Medicine an interdisciplinary collaborative: One Health: Emerging Communication Technology for Decision-Making and Behavior which was seed-funded by the U.S. National Cancer Institute, National Institutes of Health. As a result of this work, she currently serves as a Commissioner for The Lancet’s One Health Commission.

Dr. Lapinski’s research connects global health and environmental issues, cultural dynamics, and communication science. Her work examines the impact of interpersonal and mediated messages and social-psychological factors on health and environmental behaviors with a focus on cultural dynamics. To this end, Dr. Lapinski has conducted collaborative research projects with her students and colleagues in a number of countries in Asia, the Pacific Rim, Central America, and Africa and North America. Recently, she led a National Science Foundation team studying social norms and financial incentives related conservation behaviors among Tibetan populations. Her team’s award-winning work has been presented at national and international communication and public health conferences, published in refereed journals including The Proceedings of the National Academy of Sciences, Human Communication Research, Health Communication, Social Science and Medicine, and others. Her research has been funded by agencies such as the National Science Foundation, World Health Organization, National Institutes of Health, and United States Department of Agriculture and by foundations such as the Robert Wood Johnson Foundation and The Carter Center.

Dr. Lapinski teaches Intercultural Communication, International Health Communication, Interpersonal Influence, Persuasion, Risk Communication, and Health Communication for Diverse Populations.

Industry Expertise

Health and Wellness
Education/Learning
Research

Areas of Expertise

Communication Sciences
Global Health
Cultural Dynamics

Accomplishments

Michigan State University Teacher-Scholar Award

2010

John Hunter Meta-Analysis Award

2006

Information Systems Division of the International Communication Association

Top Paper Award

2003

Health Communication Division, International Communication Association

Education

Michigan State University

Ph.D.

Communication

2000

University of Hawaii at Manoa

M.A.

Speech

1995

Michigan State University

B.A.

Communication

1992

Affiliations

  • Phi Kappa Phi Honor Society
  • Health and Risk Communication Center : Affiliate Faculty Member
  • International Communication Association
  • National Communication Association

Event Appearances

Social norms, behavioral payment programs, and behaviors: Toward a theory of the role of financial incentives in normative systems (FINS)

International Communication Association  Puerto Rico, USA

Recommendations for the role of communication research in one health

International Communication Association  Puerto Rico, USA

Maverick or marine: Collective group orientation and response to normative information

International Communication Association  Puerto Rico, USA

Journal Articles

Understanding shark-related cognitive vulnerability and its role in shark diving: implications for conservation

Human Dimensions of Wildlife

2023

Negative perceptions and vulnerable feelings about sharks have been one of the greatest barriers to effective shark conservation efforts. This study used a self-report survey of young adults in a coastal state (N = 616) to examine how shark-related risk perceptions (severity and susceptibility) and sensation-seeking tendency influence cognitive vulnerability to sharks and its affective, cognitive, and behavioral outcomes.

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Predicting Breastfeeding Intentions: A Test and Extension of the Theory of Normative Social Behavior with African American Social Identity

Health Communication

2023

Breastfeeding is a health promoting social behavior but statistics suggest a persistent disparity of lower rates among African American mothers. The Theory of Normative Social Behavior (TNSB) explains when and how norms influence behaviors, but has produced inconsistent results with respect to proposed moderators group identity and injunctive norms (IN), limiting its predictive value in diverse cultural groups.

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Speaking of Values: Value-Expressive Communication and Exercise Intentions

Health Communication

2022

This study introduces the concept of value-expressive communication and examines its relationship with behavioral intent. Value-expressive communication is conceptualized as the verbal output of a value-expressive attitude.

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