Maria Lima, MD

Assistant Professor Section of Plastic and Reconstructive Surgery

  • Augusta GA

A leading expert in reconstructive surgery and body contouring.

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Augusta University

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Spotlight

2 min

The Zoom Boom? More and more Americans are getting plastic surgery – let our expert explain why

After almost a year where most American offices went unused, experts are noticing an unexpected side effect from all those online meetings. It appears that prolonged exposure to seeing yourself in that tiny box during video calls is inspiring a sudden uptick in plastic surgery. The plastic surgery industry is booming during the coronavirus pandemic, largely due to the increase in the number of virtual meetings offered through Zoom and other video web services. Call it the “Zoom boom.” The interest in cosmetic surgery is boosting appointments for Botox, lip fillers and other plastic surgery procedures that help people feel more attractive on computer screens, according to Dr. Maria Helena Lima, an assistant professor of Surgery for the Section of Plastic and Reconstructive Surgery in the Medical College of Georgia at Augusta University. “In the last few months, there has been a jump in the number of patients wanting plastic surgery procedures,” said Lima. “We have discovered that when people are in Zoom meetings, they should be listening to the content and paying attention to what’s going on, but they’re not.” Lima says participants are oftentimes looking at themselves on the screen and wondering what could be done to alter their image. It is a trend that offers up some interesting questions: Along with the Zoom boom, are there other reasons people are opting to go under the knife for an elective procedure? Are there long-term consequences to these decisions? What do patients need to know first to avoid any safety or health issues? There’s a lot to know about this topic, and if you are a journalist looking to learn more, then let us help with your coverage. Dr. Maria Helena Lima is one of the nation’s leading plastic surgeons with 12 years of experience specializing in aesthetic plastic surgery, facial reconstruction and craniofacial pediatric plastic surgery. She is available to speak with media about this emerging trend. Simply click on her name now to arrange an interview today.

Maria Lima, MD

Biography

Dr. Maria Helena Lima is an Assistant Professor of Surgery for the Section of Plastic and Reconstructive Surgery at Augusta University.

Dr. Lima has 11 years of experience specializing in Aesthetic Plastic Surgery, Facial Reconstruction and Craniofacial Pediatric Plastic Surgery. Originally from Brazil, her clinical interests include body contouring, body contouring after massive weight loss, face lifts, rhinoplasties, facial reconstruction after Mohs procedure, injectables (Botox and fillers), breast reconstruction and pediatric plastic surgery including cleft lip, cleft palate and craniosynostosis. After earning her medical degree from the Federal University of Rio de Janeiro, she completed her General Surgery Residency at Hospital Orencio de Freitas and her Plastic Surgery Residency at the National Cancer Institute in Rio de Janeiro, Brazil.

Dr. Lima completed fellowships in Body Contouring after Massive Weight Loss at Iowa City Plastic Surgery; Craniofacial and Pediatric Plastic Surgery at University of Texas Medical Branch Hospitals; Craniofacial and Pediatric Plastic Surgery at University of Utah; and Reconstructive Microsurgery at Augusta University. She also practiced as a Cosmetic and Reconstructive Plastic Surgeon in Rio de Janeiro, Brazil for four years. Dr. Lima is board certified by the SBCP - Board Certified Plastic Surgeon - Brazilian Society of Plastic Surgery, and ABCCMF- Board Certified Craniofacial Plastic Surgeon - Brazilian Society of Craniomaxillofacial Surgery . As the only female plastic surgeon in the area, Dr. Lima is empathetic with the female patients perspective and concerns in all types of procedures including aesthetic, reconstructive, breast and cosmetic surgery. She has several published materials and has given a multitude of presentations in Congresses, Courses and Symposiums. Dr. Lima is fluent in English, Portuguese and Spanish.

Dr. Lima has been happily married for 8 years and has two daughters. During her free time, she enjoys spending time with her family, outdoor activities and entertaining with friends.

Areas of Expertise

Abdominoplasty
Pediatric Plastic Surgery
Cleft lip and palate repair
Plastic and Reconstructive Surgery
Body contouring after massive weight loss

Education

Federal University of Rio de Janeiro

Doctorate

Medicine

Hospital Orncio de Freitas

Residency

General Surgery

National Cancer Institute in Rio de Janeiro, Brazil

Residency

Plastic Surgery

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Affiliations

  • Board Certified, SBCP - Board Certified Plastic Surgeon - Brazilian Society of Plastic Surgery
  • Board Certified, ABCCMF- Board Certified Craniofacial Plastic Surgeon - Brazilian Society of Craniomaxillofacial Surgery