Marie Wiese is the founder and President of Marketing CoPilot Inc. She is a senior marketing executive with 20+ years’ experience in digital marketing in the financial services, professional services, technology and manufacturing sectors. Marie has also held senior sales positions, creating a powerful and broad foundation to engage market strategy with a strong understanding and perspective on mapping the buyer journey. Marie is active in the entrepreneur community in Canada. She serves as an Executive-in-Residence at the Innovation Factory, a Regional Innovation Centre in Hamilton, Ontario and is a mentor with the federal Futurpreneur program. She is currently working on research projects involving women entrepreneurs and another in partnership with Georgian College and the National Research Council pertaining to how people use websites in the buying process of products and services.
Industry Expertise (7)
Public Relations and Communications
Writing and Editing
Areas of Expertise (9)
Social Media Marketing
Content Marketing and Production
Content Marketing Strategies
Content Management Systems
Marie has written several workbooks for small business that help business owners with messaging and the fundamentals of building a high-performing lead generation and lead nurturing engine for a business using content and digital marketing.
York University: B.A., English 1987
Humber College: Post Graduate Certificate, Public Relations 1988
- Canadian Marketing Association: Member B2B Advisory Council
- Innovation Factory Hamilton: Executive-in-Residence
- Awards Judge: The 2015 American Business Awards (The Stevies)
Media Appearances (5)
Why your business so badly needs a content marketing strategy
LinkedIn Pulse online
We attended Content Marketing World on the 9th and 10th of September in Cleveland where 3200 content marketers from more than 40 countries came to together to share ideas and hear from some of the world's biggest brand and experts on the subject...
3 Buyer personas who need better content from you right now
We recently looked back at the 200+ companies we have provided content marketing advice to over the last five years and discovered there are three very specific types of people who need content during the business-to-business sales process...
Unlocking the mystery of keywords
Human beings are fickle. One day people are searching “Justin Bieber’s haircut” and the next day the “black and blue dress” is the most searched term on the net. Google suggests that 25% of all searches done each month are net new, meaning that people are searching words, topics or ideas that have never been searched before. That is a staggering number of words and phrases being entered into a search engine each month...
The psychology of home page design
The most common mistake people make in home page design is leading with “what you do” or an intellectual discussion of how your product or service works. Until you and a prospect share a common perspective about a particular problem they may be dealing with, you really don’t have license to speak with them, much less engage them on the home page of a website...
What customers want in 2015
The 2015 Digital Marketing To Do List: Ahhh, January. The most common time of year to focus on a fresh start and obsess about New Year’s resolutions. It’s an actual mental leap between the stretchy pants of December to the health conscious obsession of January. And the same can be said of our business goals. People slow down in December, don’t take on as many new projects or meetings. We let our hair down in the office but come January, everyone is back on high alert and scrambling to get projects and goals back on track...
Event Appearances (7)
Marketing in the age of changed buyer behaviour
CMAcreative Lightbox Theatre, Toronto, Ontario
Unlocking the mystery of keywords
WaterTap User Group Forum Toronto, Ontario
How to use Content Marketing to build your business
Toronto Construction Association Building Business Conference Richmond Hill, Ontario
Navigating the Canadian Anti-Spam Legislation (CASL)
Job Skills Ontario Forum Toronto, Ontario
Rethink Email Marketing
Constant Contact Small Business Forum Toronto, Ontario
Selling in the age of changed buyer behaviour
Canadian Fluid Power Association Annual General Meeting Toronto, Ontario
7 Steps to a Keyword Strategy
Marketing Sherpa Lead Gen Summit 2013 San Francisco, CA
- Workshop Leader
Research Focus (1)
Online user experience
What makes a good website?
Survey project developed and executed with Georgian College in Barrie, Ontario and the National Research Council to ask buyers and sellers of products and services about what makes a good website and what helps in the buying process. The research study was conducted between July and December 2015.
Research Grants (1)
National Research Council of Canada
Marketing CoPilot partnered with Georgian College in Barrie and the National Research Council to conduct research with small business about what makes a good website and how they are using their website for business today.
Email Marketing Certification
Master Certified Business Partner Constant Contact
We have partnered with Constant Contact to provide email marketing tools and services to our clients but also test and work on best practices associated with email marketing. Specifically we have worked on best practices and standards associated with CASL, Canadian Anti-Spam Legislation.
Landing Page Accreditation
Achieved accreditation on best practices in landing page design for the purposes of website conversion strategies. Achieved our accreditation through an internationally recognized research organization, MEC Labs in the United States.