Marie Wiese

President Marketing CoPilot

  • Toronto ON

Marie Wiese is a senior marketing executive with 20+ years’ experience in strategic marketing

Contact

Social

Biography

Marie Wiese is the founder and President of Marketing CoPilot Inc. She is a senior marketing executive with 20+ years’ experience in digital marketing in the financial services, professional services, technology and manufacturing sectors. Marie has also held senior sales positions, creating a powerful and broad foundation to engage market strategy with a strong understanding and perspective on mapping the buyer journey. Marie is active in the entrepreneur community in Canada. She serves as an Executive-in-Residence at the Innovation Factory, a Regional Innovation Centre in Hamilton, Ontario and is a mentor with the federal Futurpreneur program. She is currently working on research projects involving women entrepreneurs and another in partnership with Georgian College and the National Research Council pertaining to how people use websites in the buying process of products and services.

Industry Expertise

Advertising/Marketing
Social Media
Public Relations and Communications
Corporate Leadership
Writing and Editing
Financial Services
Market Research

Areas of Expertise

Online Marketing
Marketing Strategy
Lead Generation
Social Media Marketing
Digital Marketing
Marketing Communications
Content Marketing and Production
Content Marketing Strategies
Content Management Systems

Accomplishments

Author

2013-09-01

Marie has written several workbooks for small business that help business owners with messaging and the fundamentals of building a high-performing lead generation and lead nurturing engine for a business using content and digital marketing.

Education

Humber College

Post Graduate Certificate

Public Relations

1988

York University

B.A.

English

1987

Affiliations

  • Canadian Marketing Association: Member B2B Advisory Council
  • Innovation Factory Hamilton: Executive-in-Residence
  • Awards Judge: The 2015 American Business Awards (The Stevies)

Languages

  • English

Media Appearances

What customers want in 2015

LinkedIn  online

2015-01-16

The 2015 Digital Marketing To Do List: Ahhh, January. The most common time of year to focus on a fresh start and obsess about New Year’s resolutions. It’s an actual mental leap between the stretchy pants of December to the health conscious obsession of January. And the same can be said of our business goals. People slow down in December, don’t take on as many new projects or meetings. We let our hair down in the office but come January, everyone is back on high alert and scrambling to get projects and goals back on track...

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The psychology of home page design

LinkedIn  online

2015-04-29

The most common mistake people make in home page design is leading with “what you do” or an intellectual discussion of how your product or service works. Until you and a prospect share a common perspective about a particular problem they may be dealing with, you really don’t have license to speak with them, much less engage them on the home page of a website...

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Unlocking the mystery of keywords

LinkedIn  online

2015-07-09

Human beings are fickle. One day people are searching “Justin Bieber’s haircut” and the next day the “black and blue dress” is the most searched term on the net. Google suggests that 25% of all searches done each month are net new, meaning that people are searching words, topics or ideas that have never been searched before. That is a staggering number of words and phrases being entered into a search engine each month...

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Event Appearances

7 Steps to a Keyword Strategy

Marketing Sherpa Lead Gen Summit 2013  San Francisco, CA

2013-10-02

Selling in the age of changed buyer behaviour

Canadian Fluid Power Association Annual General Meeting  Toronto, Ontario

2014-10-02

Rethink Email Marketing

Constant Contact Small Business Forum  Toronto, Ontario

2014-08-19

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Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader
  • Host/MC

Fees

$0 to $7500*Will consider certain engagements for no fee

Research Focus

Online user experience

What makes a good website?

2015-12-08

Survey project developed and executed with Georgian College in Barrie, Ontario and the National Research Council to ask buyers and sellers of products and services about what makes a good website and what helps in the buying process. The research study was conducted between July and December 2015.

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Research Grants

Website Design

National Research Council of Canada

2015-03-02

Marketing CoPilot partnered with Georgian College in Barrie and the National Research Council to conduct research with small business about what makes a good website and how they are using their website for business today.

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Partnerships

Email Marketing Certification

Master Certified Business Partner Constant Contact

2007-11-01

We have partnered with Constant Contact to provide email marketing tools and services to our clients but also test and work on best practices associated with email marketing. Specifically we have worked on best practices and standards associated with CASL, Canadian Anti-Spam Legislation.

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Courses

Landing Page Accreditation

Achieved accreditation on best practices in landing page design for the purposes of website conversion strategies. Achieved our accreditation through an internationally recognized research organization, MEC Labs in the United States.

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