Mark Bisard

General Counsel's Office WOMMA - Word of Mouth Marketing Association

  • New York NY

VP & Senior Counsel - American Express

Contact

WOMMA - Word of Mouth Marketing Association

View more experts managed by WOMMA - Word of Mouth Marketing Association

View all Experts

Media

Social

Biography

Mark Bisard is Senior Counsel for the Technology and Digital Law Group at American Express. He created and leads the company’s Cyberlaw Unit, which handles the company’s legal issues in the area of emerging tech, social media, mobile, e-commerce and communications, new product development and key digital partnerships.

Before joining American Express in 2008, Mark worked for Thacher Proffitt & Wood LLP (New York City, NY) and Jaffe Raitt Heuer & Weiss LLP (Detroit, MI), specializing in IP and internet law issues for a wide range of business clients.

Prior to practicing law, Mark spent two years teaching at a small high school in rural Louisiana with the Teach for American program. Mark now lives in Brooklyn with his wife Christie and their two sons.

He currently serves on the Board of Directors for the Word of Mouth Marketing Association and the Purple Promise to End Melanoma Foundation.

Industry Expertise

Information Technology and Services
Financial Services
Advertising/Marketing
Social Media
Corporate Leadership
Legal Services

Areas of Expertise

Social Media Marketing
Social Media
Intellectual Property
Technology Law
Corporate Leadership

Accomplishments

Top 40 Under 40

Crain's Detroit Business Top 40 Under 40 (2002)

Education

Wayne State Law University

Law

J.D. Law

1999

Wayne State University Law School
J.D., Law
1996 – 1999

Activities and Societies: Moot Court
University of Michigan
B.A., Political Science
1990 – 1994

University of Michigan

BA

Political Science

1994

Affiliations

  • Associations: WOMMA Legal Affairs Committee, Journal of Digital Marketing Editorial Board, Legal Technology News Advisory Board, ABA-Cyberspace Law Committee, Purple Promise to End Melanoma Foundation Board of Directors, Leadership Detroit XXIV

Event Appearances

Featured Panelist - "Social Media Four Letter Words" Panel

University of Texas School of Law 36th Annual Corporate Counsel Institute  Dallas, Texas

2014-04-10

Featured Panelist - "A View From the Trenches: Hot Issues, Creative Solutions"

PLI's "Social Media 2014: Addressing Corporate Risks"  New York City, NY

2014-02-26

Featured Panelist (w./ Frankfurt Kurnit) - "Social Media Platform Rules - A Guide for Advertisers"

Association of Corporate Counsel's Advertising Practice Group event  New York City, New York

2013-10-02

Show All +

Sample Talks

Social Media Media Risk and Reward

Mark is a frequent speaker and company trainer on social media (and other e-contracting, mobile payments, APIs, IP, and internet law related issues generally) for a wide array of audiences (compliance groups, marketers, legal counterparts) from the Alley to Valley. Examples:
• WOMMA Annual Summit – Las Vegas
• Dow Jones Global Compliance Symposium - Washington, D.C.
• LegalTech - NYC
• Social Media Strategies Summit (GSMi) – Boston
• ALM’s Social Media Risk & Reward - NYC

Moderator, Legal & Ethical Marketing - What's Next?

Moderating exciting panel on the future of legal and ethical marketing at womma.org's WOMMNext event in Chicago, Illinois. April 29th, 2014.

Featured Panelist: Social Media Risk Panel

Featured panelist along with Dell and Mayo Clinic lawyers discussing social media law risk for State Bar of Texas. May 1st, 2014

Show All +

Style

Availability

  • Keynote
  • Moderator
  • Panelist

Fees

$0 to $5000*Will consider certain engagements for no fee
Powered by