He is a leading mobile and innovation strategist and has worked with a diverse range of global brands (Diageo, Chevrolet, Samsung, Kellogg's, Unilever and Louis Vuitton) as well as leading advertising agencies across the WPP and Aegis groups.
He also brings experience of working with small businesses and charities. Besides his brand work, Mark chairs the DMA Mobile and Connected Marketing Council, both promoting and developing best practice in the channel.
He is a thought leader and regular conference speaker at events such as Internet World and TEDx.
Areas of Expertise (4)
Digital Marketing & Advertising
Sheffield University: Diploma, Marketing 1990
London College of Printing: Diploma, Graphic Design and Print Media 1986
Southampton University: B.Sc. (Honours), Economics and Politics 1984
Selected Media Appearances (2)
Data dealings: how social media treats people data
Beyond the veracity of the data, there’s the sheer volume, which is a Holy Grail for marketers, according to Mark Brill, senior lecturer in future media at Birmingham City University. He says: “The potential power of data from social media is due not simply to its scale from billions of users, but also the frequency of their updates. That power to understand people has been frequently demonstrated. It would be possible to use this kind of data to identify the spread of infectious diseases, by marking the location and movement of users. There is the potential to provide a powerful understanding of demographics, but it’s harder to achieve in practice.”
‘Smart clothes’ of future will auction themselves on eBay if they are not worn
“Think of the surprise when an owner suddenly receives bids for items they didn’t know were in their wardrobe,” said Mark Brill, senior lecturer in Future Media at Birmingham City.
“The connected wardrobe is a practical, engaging concept to encourage people to think about their clothing consumption. Ultimately, I hope it will encourage more ethical fashion consumption.
“Perhaps we can even move away from the idea of ‘ownership’ of clothing, to simply using them as long as we need them. When we’ve worn them enough, the items will pass themselves on to their next keeper to wear.”