Mark Cenicola 
President and CEO | BannerView.com
Las Vegas, NV, UNITED STATES
Mark strips away the hype and gives his take on technology and its use in establishing a better business online.
Media
Publications:
Videos:
Biography
Before founding BannerView.com, Mark graduated Summa Cum Laude with an Associates of Applied Science degree in Computer Information Systems from Snow College. At Snow College he worked as a Network Administrator (Certified Novell Administrator) for the CIS department and helped develop the networking program previously in place at the college. After Graduation, Mark worked as a Network Engineer (Certified Novell Engineer) for the City of North Las Vegas responsible for helping with the design, layout and maintenance of a new multi-million dollar computer network. Mark was a shareware computer software author with titles written for both the Macintosh and PC which have been featured in magazines and CD-ROMs across the globe in places like Japan, France, and the US. Mark currently serves on the board of the Turnaround Management Association of Nevada. The Nevada Chapter is a member of the nationally chartered, Turnaround Management Association (TMA). TMA is the only international, non-profit association dedicated to corporate renewal and turnaround management. Mark also serves on the Las Vegas Chamber of Commerce's Business Council. The Las Vegas Chamber of Commerce is the third largest chamber in the nation with over 6,000 members. The Business Council provides oversight for some of the Chamber's most established and most popular events. Mark is also author of The Banner Brand - Small Business Success Comes from a Banner Brand - Build it on a Budget. Mark is an expert in his field and now speaks both locally and nationally on various topics within the digital marketing and small business spectrum. Such topics include but are not limited to blogging and email marketing, brand identity, SEO and small businesses, social media, and positioning a website on a limited budget.
Industry Expertise (7)
Information Technology and Services
Media - Online
Social Media
Public Relations and Communications
Advertising/Marketing
Computer Networking
Computer Software
Areas of Expertise (10)
Blogging
Email Marketing
SEO
Branding
Social Media
Viral Returns
Website Optimization
Ebusiness
Web Design
Small Business
Accomplishments (7)
2010 Las Vegas Chamber of Commerce's delegation of business leaders (professional)
Went to Washington D.C. as part of the 2010 Las Vegas Chamber of Commerce's delegation of business leaders to discuss issues with congressional leaders that are vital to business
Most Innovative Business of the Year (professional)
Mark was the driving force for achieving a nomination of Las Vegas Chamber of Commerce's 2009 Award.
Top 40 under 40 (professional)
Recognized by In Business Las Vegas for 2010
Named as Visionary (professional)
Nevada Business Magazine-annual 20/20 Visionaries of 2009
TMA Nevada's 2009 Small Business Turnaround Professional of the Year (professional)
Nominated
TMA of Nevada's 2008 Most Valuable Member (professional)
Nominated
TMA Nevada's 2009 Most Valuable Member (professional)
Recipient
Education (1)
Snow College: Associates of Applied Science, Computer Information Systems 1999
Graduated Summa Cum Laude
Affiliations (3)
- Young Entrepreneurs Council
- Las Vegas Chamber of Commerce Business Council
- Turnaround Management Association
Links (2)
Testimonials (1)
John F. D'Ariano, Owner | A Pet Sitter Plus/National Association of Professional Pet Sitters Annual Conference
Having attended your session at the National Association of Professional Pet Sitters annual conference in Las Vegas we wanted to let you know how informative and valuable we found your presentation. We learned that it is not always necessary to spend the big bucks to get brand recognition and level the playing field. Thanks to the many ideas we picked up during your presentation we are looking forward to increasing our market share without necessarily having to increase our marketing and advertising budget. Thank you for putting together a comprehensive compact and informative program that enabled us to walk away with the knowledge we needed to take advantage of opportunities we failed to understand before attending your presentation.
Event Appearances (9)
Maximizing Viral Returns
Digital World Expo 2011 Las Vegas, Nevada
2011-09-25
Overcoming Adversity
Teen Entrepreneurs Organization of Las Vegas Las Vegas, Nevada
2011-05-26
The 3 R's of Building Your Personal Brand
Las Vegas Chamber of Commerce's Business Education Seriers Las Vegas, Nevada
2011-03-09
Building Your [Personal] Brand
Bust Out Bootcamp Series Kansas City, Missouri
2010-09-09
Using Email Marketing to Sell Your [Personal] Brand
Bust Out Bootcamp Series Atlanta, Georgia
2010-01-08
Using email Marketing to Sell Your [Personal] Brand
Bust Out Bootcamp Series Chicago, Illinois
2009-11-07
Blogging & Email Marketing
Business Wire Phoenix Seminar Phoenix, Arizona
2009-08-13
Using Blogging, Email Marketing and Twitter to Build your [Personal] Brand
National Association of Pet Sitters Annual Conference Las Vegas, Nevada
2012-01-28
Beyond Expectations-Marketing BLAST OFF 2012
Urban Chamber of Commerce Las Vegas, Nevada
2012-01-27
Sample Talks (5)
Digital Marketing 101:Using Blogging, Email Marketing and Twitter to Build your [Personal] Brand
Companies have brands. Why not build your personal brand to benefit your company? Apply the techniques to effectively using Blogging, Email Marketing and Twitter to build a successful image within a company as well as presenting that image outside to the general business community. Discover how as Mark Cenicola of BannerView.com strips away all the hype and gives his take on building a brand that follows you no matter where you go.
Maximizing Viral Returns
When it comes to marketing, everyone wants to "go viral." Ensuring that you are best positioned by having the necessary infrastructure and plan in place to capitalize on a successful viral campaign is key to maximizing your business prospects and revenue opportunities.
The 3 R's of Building Your [Personal] Brand
Companies have brands. Why not have a personal brand? Apply the three R's to building a successful image within a company as well as presenting that image outside to the general business community. Discover how as Mark Cenicola of BannerView.com strips away all the hype and gives his take on building a brand that follows you no matter where you go.
Effective Use of Blogging & Email Marketing to Drive Traffic
Attendees will learn: 1.How a simple blog can boost your brand identity and build credibility 2. How email marketing can effectively get your message to your intended audience while branding you and your company simultaneously 3. How to leverage Twitter to amplify your message to reach a greater audience 4. Which technology is going to drive the next generation of Marketing
The 5 Things Every Small Business Owner Should Know About SEO
Search Engine Optimization (SEO) can be complex for many small businesses. But there are some key concepts that, while not entirely simple, are vital to understanding the importance of SEO. Mark will teach you the 5 things you must know to improve your web site's search engine rankings.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
- Corporate Training
Social