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Mark Schrutt - International Data Corporation (IDC). Toronto, ON, CA

Mark Schrutt Mark Schrutt

Strategic Advisor, Public Sector & Innovation Research | International Data Corporation (IDC)

Toronto, ON, CANADA

Mark is a Strategic Advisor on innovation for IDC. He is an expert in the areas of digital transformation, analytics, and decision-making.

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Videos:

IDC Canada Forecast 2012 Shifting The Balance Book Preview with Mark Schrutt | IDC Canada

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Biography

Mark is a 30 year veteran of the information technology industry. Mark began his career in sales during the formative years of IT outsourcing. As Vice President at the leading tech research firm, IDC established Mark as one of the foremost analysts and consultants on emerging technologies digital transformation. Mark has helped shape the go-to-market strategies for some of the largest consultancies, service and cloud providers in the marketplace. He is the author of over 200 IDC industry reports. He has broken ground in economic policies, including the technology skills gap, the economic impact of offshoring, and Canada's innovation mandate. Mark continues to be a Strategic Advisor on innovation for IDC.

Areas of Expertise (4)

Innovation

Data

Decision-Making

Analytics

Associated IDC Services (2)

  • IDC Government Insights: Canadian IT Opportunity: Government
  • Canadian ICT Executive: Digital Transformation Strategies

Social

Education (2)

University of Toronto: MIS, Information Management 2006

State University of New York at Buffalo: B.A.Sc., Business Administration and Management 1984

Media Appearances (12)

Beyond the vacuum: Dyson banks on brand power, R&D in effort to transform into tech powerhouse

Financial Post  online

2018-01-22

It’s hard not to think of vacuum cleaners when Dyson Ltd. comes up in conversation, but the U.K.-based company has released a slew of other products in its 31-year history including bladeless fans, hand dryers and robotic cleaners.

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Four Canadian Personal Health Record Startups Named as IDC Innovators

IDC  online

2018-01-22

International Data Corporation (IDC) Canada released today an IDC Innovators report recognizing four Canadian personal health record startups with revenue under C$100 million. The following Canadian solution providers were named as IDC Innovators: ForaHealthyMe Inc., InputHealth, MedChart and Self Care Catalysts. IDC selects vendors as IDC Innovators if they offer an innovative new technology, a ground-breaking approach to an existing issue, and/or an interesting new business model in a specific market.

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Canadians Attitudes toward Privacy and its Impact on Government Services

LinkedIn  online

2017-02-16

Attitudes about the security and use of personal information is a very complex issue. Privacy is tightly connected to the belief of whether personal data should be shared among government bodies, the heightened environment we live in, and personal experiences. In IDC Canada's 2017 survey on citizen services, we found that seven of ten Canadians are concerned about the protection of their personal data. Close to 10% of respondents were surprisingly unconcerned. Furthermore, 15% of Canadian reported that their computers systems, email and passwords had been hacked over the past year, with 4% saying that they had been victims of multiple breaches. That being said, most Canadians believe the government is mostly making the right decisions and right moves and right investments in technology, people and processes in ensuring personal data protection. In our latest report (http://www.idc.com/getdoc.jsp?containerId=CA41248817) IDC provides identifies areas where the government could do more the areas of integrating various web sites, putting stronger authentication techniques to protect citizen data and serve Canadians better.

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Canadian Tech Firm Founders Urge Ottawa to Support People Displaced by Trump’s Travel Ban

IT in Canada  

2017-01-30

Nearly 2,000 founders, chief executives, and employees of Canadian technology firms and organization yesterday called on the federal government to provide temporary residency to people displaced by an ordered issued by United States President Donald Trump which ban’s passport holders from seven Muslim-majority countries from entering the U.S.

Montreal sits at the centre of Canada’s data centre golden age

IT World Canada  

2016-12-16

If data centres are Canada’s latest gold rush, then Montreal is the Klondike. Just as miners rushed to the Yukon at the end of the 19th century for the first chance at the gold discovered in the Klondike, skilled data centre providers are rushing to Montreal to be the first to land the large accounts available, before the industry becomes too commoditized. In place of pick axes and sifting pans, they’re setting up server racks and offering fibre connectivity to every major carrier. Just as gold was eventually mined out of the hills of the Klondike, there’s only so many major local and foreign clients interested in large-scale data centre deployments in Canada As 2016 comes to a close, there are some signs of a maturing market for data centres in Canada, but those with the closest ties to it expect the growth period to continue well into 2017.

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Canadian CIOs increasingly outsourcing data centre functions, says IDC report

IT World Canada  

2016-10-04

here are at least 18 quality third party data centre providers in Canada, with no sign that the number or their size is getting smaller, according to a new report from IDC Canada. The report – which costs $15,000 – ranks the capabilities and offerings of most of the names in the industry as Leaders or Major Players on a points scale created by the market research firm. In an interview report author Mark Schrutt said the companies, ranging from Bell to 4Degrees, are “relatively closely bunched.”

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IDC Canada Evaluates Canadian Data Centre Operations and Management Vendors in New IDC MarketScape

Press Release  

2016-09-30

Toronto ON., - International Data Corporation (IDC) Canada announced today the release of a new report assessing data centre operations vendors in Canada. IDC MarketScape: Canadian Data Centre Operations and Management 2016 Vendor Assessment, assesses Canadian data centre providers' ability to help Canadian companies migrate from corporate-run, on-premise facilities to 3rd party centres and hybrid environments, in addition to a vendor's facility features.

Data centre capacity continues to shift to commercial providers

IT World Canada  

2016-08-30

Demand for data centre space is growing, but there are actually fewer in Canada, according to a recent IDC report. The State of the Canadian Data Centres, 2016 found that leading companies in the banking, transportation and retail sectors on holding back on new data centre construction. Last year, approximately 150 new data centres were built while 250 were shut down for a net reduction of facilities and a decrease in usable square footage of 7.5 per cent. But none of this is a surprise to Mark Schrutt, IDC Canada’s research vice president, services and enterprise applications and author of the report.

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Rogers and OVH launch IT cloud service for Canadian businesses

Mobile Syrup  

2016-07-08

“New services like Rogers Public Cloud will make it easier for businesses to adopt cloud solutions and could ultimately foster more innovation as customers get access to more efficient, cost-effective IT as-a-service solutions.”” said Mark Schrutt, vice president of services and enterprise applications at IDC.

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Canada’s Resurgent Nearshore Opportunities

Nearshore Americas  

2016-06-30

With the Canadian dollar currently valued at US$0.77 (on date of publishing)—a significant drop since hitting par back in 2012-2013—outsourcers north of the border are sitting on an impressive value proposition based on labor arbitrage, cultural affinity, and geographic proximity. But to maintain a long-term and sustainable base, Canadian providers must do more: they need to compete with innovative technologies and business models.

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What are the enterprise benefits of Microsoft’s Canadian cloud?

IT World Canada  

2016-05-26

Microsoft Corp.’s opening of two data centres in Canada are expected to fuel an uptick in adoption of its cloud services, such as Office 365 and Azure, in part because it addresses the erstwhile concern many enterprises have: data residency. But there are other benefits for its customers, as well as its partners, and reflects broader trends in the data centre landscape.

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54,000 Canadian IT jobs unfilled, IDC estimates

CBC News  online

2015-09-16

DC Canada estimates there are 54,000 unfilled information technology jobs in Canada, a problem that delays projects and inhibits innovation. But the IT skills gap has been around so long it's seen as "business as usual" by most employers, according to Mark Schrutt, IDC Canada's research vice president for services and enterprise applications.

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Event Appearances (1)

CIO Panel Moderator

CIOCAN: Shifting the Balance  Zoom Webinar

2021-06-01

Reports (27)

Data in Action in Canadian Marketplace: Making Data and Analytics Work in Government

IDC Canada

Mark Schrutt, Jason Bremner

2021-09-30

This IDC Perspective is part of a research series that provides guidance on the use of data in the public sector. Governments are working hard to modernize systems and tap the potential of data and analytics. This IDC document provides recommendations around the mission of government including citizen engagement, improved productivity, and more flexible structures. "Nobody will mistake Canadian government with digitally native start-ups, but when you combine the needs of the public with the urgency of today's environment, you can get a lot done," says Mark Schrutt, strategic advisor, Innovation and Public Sector Research.

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Innovation 2021: Canadian-Funded Innovation Centres

IDC Canada

Mark Schrutt, Jason Bremner

2021-08-31

This IDC Market Presentation reviews the government-funded innovation centres established over the past 12 months. Details including location, funding amount, and focus are provided.

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Canadian Provincial Budgets and Expenditures, 2021

IDC Canada

Mark Schrutt, Jason Bremner

2021-06-21

This IDC Market Presentation provides an overview of each provincial budget with a particular focus on technology-based announcements. Direct (funding to be invested by the governments in government systems) and indirect (programs to help employers or transition to new technologies) are highlighted. Finally, certain IT expenditures are listed for particular provinces.

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Federal Budget Innovation Goals and What’s Next for Recovery

IDC Canada Blog

Mark Schrutt

2021-06-14

COVID-19 fast-tracked innovation and digital adoption in Canada. See how the Canadian federal budget plans to support digital transformation, and how culture, customer centricity, and AI will be key differentiators for companies during the recovery with IDC's Mark Schrutt.

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Top Technology and Business Consulting Service Providers: Canadian Federal Government, 2019–2020

IDC Canada

Mark Schrutt, Jason Bremner

2021-06-04

This IDC Market Presentation provides an analysis of spending by departments of the Canadian Federal Government. Departmental spending for IT services and management consulting is provided, along with billings for the top vendors to the government. This completes a series of reports for 2020 spending, budget, and Crown Corporation IT strategies.

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Canadian Federal Government: Analysis of Crown Corporation Expenditures, 2021

IDC Canada

Mark Schrutt, Jason Bremner

2021-04-30

This IDC Market Presentation provides an analysis of spending for select Canadian Crown corporations. IDC provides detailed budgetary data on specific enterprise and consolidated Crown corporations, as well as their spending on information technology and telecommunication services.

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Shifting the Balance : How Top Organizations Beat the Competition by Combining Intuition with Data

ECW Press

Mark Schrutt

2021-04-06

Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril. What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? Shifting the Balance analyzes the turn towards data-driven decision-making and describes how best-in-class organizations use data to shift their field of vision so it is forward-looking instead of reactive. Shifting the Balance offers a roadmap that will enable organizations to make better business decisions that drive even better results, and provides a fascinating read along the way.

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Canadian Federal Government: 2021 Analysis of Department and Ministry Expenditures

IDC Canada

Mark Schrutt, Jason Bremner

2021-03-31

This IDC Market Presentation provides an analysis of spending in the Canadian federal government. IDC provides detailed budgetary data on specific departments as well as their spending on information technology and management consulting services. This IDC Market Presentation also includes benchmark and historical data of vendor revenue.

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Contract Analysis: Canadian Federal Government IT Contracts — 2020 in Review

IDC Canada

Mark Schrutt, Jason Bremner

2021-03-03

This IDC Tech Buyer Presentation provides an analysis of the IT-related contracts signed by the Canadian government in 2020. The summary outlines all contracts of C$10,000+ in value, covering the areas of hardware, software, IT services, and IT-related business consulting. Various sources include IDC's contract database as well as open government and public accounts reporting of the federal government.

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Canadian Municipal Case Studies: A More Connected and Better Run City

IDC Canada

Mark Schrutt, Jason Bremner

2021-03-02

This IDC Tech Buyer Presentation summarizes over two dozen local government initiatives. The experiences of these IT teams from the East Coast to the West Coast provide five key takeaways for Canadian cities and technology vendors.

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What to Expect in 2021: Canadian Government Digital Priorities for Recovery

IDC Canada Blog

Mark Schrutt

2021-02-02

Advancing towards digital will be critical for governments in 2021. Explore the major challenges for government in their pursuit of a more modern style of governing, and the key role of technology to help close the inequity gap in society.

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What to Expect in Canadian Government, 2021: Testing Recovery in a Move Toward a Digital Government

IDC Canada

Mark Schrutt, Jason Bremner

2021-01-22

This IDC Perspective discusses about Canadian government testing recovery in 2021 in a move toward a digital government. For Canadian governments, crisis brought action, while recovery will be centered on the reimagination of government instead of simply rebounding. "2020 could very well mark an inflection point from the 20th-century style of government to a modern, digital way of governing," says Mark Schrutt, strategic advisor, Innovation and Public Sector Research, IDC. There are a number of building blocks in becoming a digital government. Part of the journey is balancing priorities. Governments cannot quite accomplish everything they want to within the limitations of time and money. Some things always fall through the cracks. Unfortunately, the government does not have the luxury of saying no to any part of its mandate, but it can look for ways of doing things differently. While the government has a number of priorities, its major challenge will be bridging the execution gap and turning this vision into reality. This will be the biggest test of recovery as we move toward a digitally designed government.

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Hollywood's Way of Building a Stronger Customer Experience

IDC Canada Blog

Mark Schrutt

2021-01-19

Explore how streaming media companies are moving to an as-a-service model and the value of building a strong customer experience in the post-COVID world with IDC Canada’s Mark Schrutt

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Data in Action in the Canadian Marketplace: From Better Customers to Better Companies

IDC Canada

Mark Schrutt, Jason Bremner

2021-01-19

This IDC Perspective discusses how data is working in Canadian marketplace. Customers are up for grabs. Industries are quickly realizing the value of customer engagement as competitive differentiation. There is a big difference from aspiring to great customer experience in shareholder presentations and marketing material and actually becoming a customer-focused business. This document discusses what comes after building better customers. Once businesses disrupt an existing market, scale, and then suddenly become commonplace, they become the targets. Before they become irrelevant, they ask themselves "what's the next big thing?" and reinvent themselves around this answer. "Building a better company may take different skills and behaviour that revolve around leadership and culture," says Mark Schrutt, strategic advisor, Innovation and Public Sector Research at IDC.

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Data in Action in the Canadian Marketplace: Making Better Customers

IDC Canada

Mark Schrutt, Jason Bremner

2021-01-07

This IDC Perspective looks at data in action in the Canadian marketplace. The initial focus of this study was to assess the role that data plays in industry disruption. What we found is that Big Data and analytics, on its own, does not drive disruption. In the formative days of transformation, data takes a secondary role. Forces such as emerging technologies that create different processes or products and changing customer preferences and underlying market inefficiencies set the stage for shifting market share, relevancy, and long-term survival. A better way, a lower price, and superior products or services are the foundation of change. Data quickly follows the first stage of disruption. As a conventional business model begins to rebalance itself toward the needs and perceived value consumers hold, the opportunities data provides begin to appear. "This document describes how data allows firms to build a direct bond with customers, to better understand the customer and create a better experience," says Mark Schrutt, strategic advisor, Innovation and Public Sector Research at IDC.

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Crisis to Recovery: COVID-19's Transformation of Canadian Government

IDC Canada

Mark Schrutt, Jason Bremner

2020-08-11

This IDC Perspective looks at a series of factors critical to the Canadian government and what will change and what may not once we move from crisis to recovery. There was a collective pause, followed by a tremendous vacuum that swept away millions of jobs, dried up consumer demand, and left businesses on the verge of bankruptcy. It took a bit of time to appreciate the magnitude of what was happening, but shortly after, the public and private sectors began to respond to the COVID-19 situation. The crisis drove the government to stand up a new type of Canadian workforce in just a few short weeks. "Over the past two months, we have moved from crisis to recovery as 2020 marked a change to the way we live and the future of many industries and marked an end of an era for some companies," says Mark Schrutt, strategic advisor, Public Sector and Innovation Research at IDC.

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Better Data-Driven Healthcare: The State of Real-World Evidence in Canada, 2020

IDC Canada

Mark Schrutt, Jason Bremner

2020-07-28

This IDC Perspective outlines the current status of Canada's national strategy to optimize the use of real-world evidence based on real-world data for drugs and medical devices and places it within the international context, focusing on parallel activities in the United States and the EU.

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Canadian Federal Government: Analysis of Crown Corporation Expenditures, 2020

IDC Canada

Mark Schrutt, Jason Bremner

2020-06-29

This IDC Market Presentation provides an analysis of spending for select Canadian Crown corporations. IDC provides detailed budgetary data on specific enterprise and consolidated Crown corporations, as well as their spending on information technology and management consulting services.

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Canadian Federal Government: 2020 Analysis of Department and Ministry Expenditures

IDC Canada

Mark Schrutt, Jason Bremner

2020-06-02

This IDC Market Presentation provides an analysis of spending in the Canadian federal government. IDC provides detailed budgetary data on specific departments as well as their spending on information technology and management consulting services. This IDC Market Presentation also includes benchmark and historical data of vendor revenue.

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Innovation Takes Different Forms: Canadian Government-Funded Innovation Accelerators

IDC Canada

Mark Schrutt, Jason Bremner

2020-05-19

This IDC Perspective features three different centres that share the objective of driving Canadian innovation. Innovation takes many forms. It is found in years of research for new vaccines or a Starbucks employee who thinks of a better way to handle mobile orders. In the 21st century, innovation has expanded well beyond academia and publicly funded research institutions and into the hallways of Corporate Canada and accelerators located in most large Canadian cities. "There are well over 100 hubs in Canada. And like innovation itself, these accelerators take various shapes," says Mark Schrutt, strategic advisor, Innovation and Public Sector Research.

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All Priorities Aside: The Canadian Government's Singular Response to COVID-19

IDC Canada

Mark Schrutt, Jason Bremner

2020-04-18

This IDC Perspective provides an overview of the actions the federal government is taking and the implications for IT spending in the sector. 2020 is not like any other year. Nearly everything that the Canadian government is doing, including its annual budget, is being dramatically reframed under the backdrop of the COVID-19 epidemic. Instead of anticipated announcements around childcare and middle-class programs, the government is directing over C$100 billion toward COVID-19 response. Rather than providing projections that typically go five years out, the government policies are being continuously rewritten. "The pandemic that began in China in early December 2019, slowly then rippling through Asia, and finally spreading in every direction across the globe, has changed the Canadian government's spending plans, priorities, and actions," says Mark Schrutt, strategic advisor, Public Sector and Innovation research at IDC Canada.

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Contract Analysis: Canadian Federal Government IT Contracts — 2019 in Review

IDC Canada

Mark Schrutt, Jason Bremner

2020-03-31

This IDC Tech Buyer Presentation provides an analysis of the IT-related contracts signed by the Canadian government in 2019. The summary outlines all contracts of C$10,000+ in value, covering the areas of hardware, software, IT services, and IT-related business consulting. Various sources include IDC's contract database as well as open government and public accounts reporting of the federal government.

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The State of Digital Transformation, 2020: Canadian Healthcare

IDC Canada

Mark Schrutt, Jason Bremner

2020-03-03

This IDC Survey provides a summary of the digital transformation initiatives within the Canadian healthcare sector. Comprehensive data on the current status, road map, priorities, and progress is outlined. The data comes from IDC's Digital Transformation Leader Global Survey, 2020, which included well over 200 respondents from Canada.

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Blueprint to Data-Driven Organizations and Data-Informed Decision Making

IDC Canada

Mark Schrutt, Jason Bremner

2020-02-05

This IDC Perspective outlines nine processes that establish the framework to increase the reliability and trust of data in decision making. Most processes, like records and storage management, are not unfamiliar to an organization, but are heightened in the age of data. Others, such as when technology stops and humans take the reins of decision making, are unique to AI and will be a new consideration for most every organization. The stages that lay the foundation of a data-driven organization are also outlined. Last, the path to becoming more focused on data and using insight to help make decisions is complex and fast moving. "The platform for good decision making actually has less to do with technology and data and more to do with best practices, governance, people, and leadership," says Mark Schrutt, strategic advisor, Innovation and Public Sector Research.

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The State of Digital Transformation, 2020: Canadian Government

IDC Canada

Mark Schrutt, Jason Bremner

2020-01-29

This IDC Survey provides a summary of the digital transformation initiatives within the Canadian government sectors, with comprehensive data on the current status, road map, priorities, and progress. The data comes from IDC's 2020 Digital Transformation Leader Global Survey, which included well over 200 respondents from Canada.

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IDC FutureScape: Worldwide National Government 2020 Predictions — Canada Implications

IDC Canada

Mark Schrutt, Jason Bremner

2020-01-21

This IDC Tech Buyer Presentation discusses the Canadian regionalization of IDC FutureScape: Worldwide National Government 2020 Predictions (IDC #US45588419, October 2019). It provides a detailed perspective on the forces shaping business and the Canadian healthcare market over the next several years. Each prediction is presented based on the timeline projection, complexity assessment, and organizational impact on the "mainstream" market. "A new way of government continues to emerge in Canada. The shift toward speed, flexibility, and digital enablement continued in 2019. Much of the progress in happening behind the scenes, with the establishment of best practices around governance, project delivery, and frameworks that will enable the expansion of the government's digital footprint," says Mark Schrutt, strategic advisor, Public Sector and Innovation research, IDC Canada.

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Game On! What Sports Can Teach Business About Using Data and Analytics

IDC Canada

Mark Schrutt, Jason Bremner

2020-01-20

This IDC Perspective discusses what sports can teach business about using data and analytics. The marketplace is in the midst of a shift from gut and judgement to insight and facts, and sports is no different than any other industry. And, like other sectors, sports is quickly changing. Business and sports also have a lot in common such as a focus on winning and maximizing revenue. There are certain factors, though, that separate best-in-class businesses from others and championship teams, one being the ability to drive insight from data and apply it into action and decision making. "Sports teams drive similar benefits from AI and data-driven decision making as businesses do, revolving around performance and maximizing revenue," says Mark Schrutt, strategic advisor, Innovation and Public Sector Research. "They also face similar challenges around data governance/silos, trust, and culture that makes it hard to demonstrate results, get budget, and recruit talent."

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