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Mark Schrutt - International Data Corporation (IDC). Toronto, ON, CA

Mark Schrutt Mark Schrutt

Strategic Advisor, Public Sector & Innovation Research | International Data Corporation (IDC)

Toronto, ON, CANADA

Mark is a Strategic Advisor on innovation for IDC. He is an expert in the areas of digital transformation, analytics, and decision-making.


Mark is a 30 year veteran of the information technology industry. Mark began his career in sales during the formative years of IT outsourcing. As Vice President at the leading tech research firm, IDC established Mark as one of the foremost analysts and consultants on emerging technologies digital transformation. Mark has helped shape the go-to-market strategies for some of the largest consultancies, service and cloud providers in the marketplace. He is the author of over 200 IDC industry reports. He has broken ground in economic policies, including the technology skills gap, the economic impact of offshoring, and Canada's innovation mandate. Mark continues to be a Strategic Advisor on innovation for IDC.





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Shifting The Balance Book Preview with Mark Schrutt | IDC Canada IDC Canada Forecast 2012


Areas of Expertise (4)





Associated IDC Services (2)

  • IDC Government Insights: Canadian IT Opportunity: Government
  • Canadian ICT Executive: Digital Transformation Strategies


Education (2)

University of Toronto: MIS, Information Management 2006

State University of New York at Buffalo: B.A.Sc., Business Administration and Management 1984

Media Appearances (12)

Beyond the vacuum: Dyson banks on brand power, R&D in effort to transform into tech powerhouse

Financial Post  online


It’s hard not to think of vacuum cleaners when Dyson Ltd. comes up in conversation, but the U.K.-based company has released a slew of other products in its 31-year history including bladeless fans, hand dryers and robotic cleaners.

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Four Canadian Personal Health Record Startups Named as IDC Innovators

IDC  online


International Data Corporation (IDC) Canada released today an IDC Innovators report recognizing four Canadian personal health record startups with revenue under C$100 million. The following Canadian solution providers were named as IDC Innovators: ForaHealthyMe Inc., InputHealth, MedChart and Self Care Catalysts. IDC selects vendors as IDC Innovators if they offer an innovative new technology, a ground-breaking approach to an existing issue, and/or an interesting new business model in a specific market.

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Canadians Attitudes toward Privacy and its Impact on Government Services

LinkedIn  online


Attitudes about the security and use of personal information is a very complex issue. Privacy is tightly connected to the belief of whether personal data should be shared among government bodies, the heightened environment we live in, and personal experiences. In IDC Canada's 2017 survey on citizen services, we found that seven of ten Canadians are concerned about the protection of their personal data. Close to 10% of respondents were surprisingly unconcerned. Furthermore, 15% of Canadian reported that their computers systems, email and passwords had been hacked over the past year, with 4% saying that they had been victims of multiple breaches. That being said, most Canadians believe the government is mostly making the right decisions and right moves and right investments in technology, people and processes in ensuring personal data protection. In our latest report (http://www.idc.com/getdoc.jsp?containerId=CA41248817) IDC provides identifies areas where the government could do more the areas of integrating various web sites, putting stronger authentication techniques to protect citizen data and serve Canadians better.

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Canadian Tech Firm Founders Urge Ottawa to Support People Displaced by Trump’s Travel Ban

IT in Canada  


Nearly 2,000 founders, chief executives, and employees of Canadian technology firms and organization yesterday called on the federal government to provide temporary residency to people displaced by an ordered issued by United States President Donald Trump which ban’s passport holders from seven Muslim-majority countries from entering the U.S.

Montreal sits at the centre of Canada’s data centre golden age

IT World Canada  


If data centres are Canada’s latest gold rush, then Montreal is the Klondike. Just as miners rushed to the Yukon at the end of the 19th century for the first chance at the gold discovered in the Klondike, skilled data centre providers are rushing to Montreal to be the first to land the large accounts available, before the industry becomes too commoditized. In place of pick axes and sifting pans, they’re setting up server racks and offering fibre connectivity to every major carrier. Just as gold was eventually mined out of the hills of the Klondike, there’s only so many major local and foreign clients interested in large-scale data centre deployments in Canada As 2016 comes to a close, there are some signs of a maturing market for data centres in Canada, but those with the closest ties to it expect the growth period to continue well into 2017.

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Canadian CIOs increasingly outsourcing data centre functions, says IDC report

IT World Canada  


here are at least 18 quality third party data centre providers in Canada, with no sign that the number or their size is getting smaller, according to a new report from IDC Canada. The report – which costs $15,000 – ranks the capabilities and offerings of most of the names in the industry as Leaders or Major Players on a points scale created by the market research firm. In an interview report author Mark Schrutt said the companies, ranging from Bell to 4Degrees, are “relatively closely bunched.”

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IDC Canada Evaluates Canadian Data Centre Operations and Management Vendors in New IDC MarketScape

Press Release  


Toronto ON., - International Data Corporation (IDC) Canada announced today the release of a new report assessing data centre operations vendors in Canada. IDC MarketScape: Canadian Data Centre Operations and Management 2016 Vendor Assessment, assesses Canadian data centre providers' ability to help Canadian companies migrate from corporate-run, on-premise facilities to 3rd party centres and hybrid environments, in addition to a vendor's facility features.

Data centre capacity continues to shift to commercial providers

IT World Canada  


Demand for data centre space is growing, but there are actually fewer in Canada, according to a recent IDC report. The State of the Canadian Data Centres, 2016 found that leading companies in the banking, transportation and retail sectors on holding back on new data centre construction. Last year, approximately 150 new data centres were built while 250 were shut down for a net reduction of facilities and a decrease in usable square footage of 7.5 per cent. But none of this is a surprise to Mark Schrutt, IDC Canada’s research vice president, services and enterprise applications and author of the report.

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Rogers and OVH launch IT cloud service for Canadian businesses

Mobile Syrup  


“New services like Rogers Public Cloud will make it easier for businesses to adopt cloud solutions and could ultimately foster more innovation as customers get access to more efficient, cost-effective IT as-a-service solutions.”” said Mark Schrutt, vice president of services and enterprise applications at IDC.

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Canada’s Resurgent Nearshore Opportunities

Nearshore Americas  


With the Canadian dollar currently valued at US$0.77 (on date of publishing)—a significant drop since hitting par back in 2012-2013—outsourcers north of the border are sitting on an impressive value proposition based on labor arbitrage, cultural affinity, and geographic proximity. But to maintain a long-term and sustainable base, Canadian providers must do more: they need to compete with innovative technologies and business models.

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What are the enterprise benefits of Microsoft’s Canadian cloud?

IT World Canada  


Microsoft Corp.’s opening of two data centres in Canada are expected to fuel an uptick in adoption of its cloud services, such as Office 365 and Azure, in part because it addresses the erstwhile concern many enterprises have: data residency. But there are other benefits for its customers, as well as its partners, and reflects broader trends in the data centre landscape.

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54,000 Canadian IT jobs unfilled, IDC estimates

CBC News  online


DC Canada estimates there are 54,000 unfilled information technology jobs in Canada, a problem that delays projects and inhibits innovation. But the IT skills gap has been around so long it's seen as "business as usual" by most employers, according to Mark Schrutt, IDC Canada's research vice president for services and enterprise applications.

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