Mark Seifert

Partner, Washington, D.C. Brunswick Group

  • Washington DC

Mark Seifert offers insights and practical advice to clients addressing complex privacy issues.

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Cybersecurity introduction

This is a business imperative, not a tech issue, says Brunswick’s Cybersecurity and Privacy team Cyber threats are generating some scary statistics: $400 billion a year in losses from attacks, with some larger businesses experiencing more than 12,000 attacks each year. But there is also good news. Companies are recognizing that cybersecurity is not a technology concern but rather a critical business issue and one they are preparing to deal with. To address the significant business and reputational risks involved, companies are using a cross-functional, top-to-bottom approach, one that treats cybersecurity as a business imperative. Many companies are beginning to strengthen their “human firewall,” creating a business culture where every employee sees cybersecurity as their responsibility. People, not software, are often the weakest link in a security system and that is a problem no software patch will solve. Regulation is growing increasingly complex and governments’ expectations differ from those of companies and consumers. The rules are murky and lag far behind the technology – and the threat. To deal with competing and at times conflicting requirements, some companies are moving beyond the minimum demanded of them, and aiming for a higher standard. To be effective, a company’s cybersecurity program needs to weave these threads into its underlying business plan. Cybersecurity is more than just a strong defense, more than compliance. It must be a part of corporate culture. It represents an opportunity to differentiate yourself from your competitors, increase the efficiency of your operations and earn a greater level of trust from customers, shareholders and the community.

Mark SeifertSiobhan Gorman

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Can cybersecurity breaches threaten deal valuations?
Mark Seifert

Investors sharply reduce their post-close valuations of companies that have completed acquisitions when data breaches are revealed, according to a new survey of investors and analysts by Brunswick Group, a global critical issues advisory firm.Brunswick’s third annual Data Valuation Survey also found that investors raise their post-deal valuations for companies that have demonstrated preparation for cybersecurity issues.Brunswick Group investor survey finds post-close M&A valuations cut by data breachesMost investors say they would lower post-close valuation if either party had a breachHalf of surveyed investors would award higher valuation for companies working with security firms to reduce potential cyber risks

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Biography

Mark Seifert co-chairs the global Cybersecurity and Privacy practice, helping clients prepare for and respond to cybersecurity incidents. A certified privacy professional and a former regulatory attorney, Mark offers insights and practical advice to clients addressing complex privacy issues. In addition to his work in cybersecurity and privacy, he also advises clients on a variety of matters including corporate communications, media relationships, thought leadership, and government affairs.

Mark has extensive experience within the US government, including 16 years with the Federal Communications Commission as well as service in all three branches of government. At the Department of Commerce, he oversaw a $5bn broadband infrastructure program. Mark also served as counsel to the House Committee on Energy and Commerce on telecommunications and technology matters.

Mark Siefert has led retained accounts, projects, and transactions with both public and privately-owned clients including AT&T, Facebook, GE, Abbott, and Southwest. He also serves as a board member for the Center for Democracy and Technology.

Areas of Expertise

Telecommuncations
Media Relations
Cyber Security
Telecommunications
Privacy and Data Management
Thought Leadership
Broadband Technology

Education

University of Virginia

J.D.

Law

1991

Birmingham-Southern College

B.A.

Pre-Medicine/Music

1984

Media Appearances

Pride Without Parades: What the Fight for LGBTQ+ Inclusion Means in 2020

Triple Pundit  

2020-06-26

Mark Seifert, an openly gay partner at Brunswick Group and co-chair of the firm's cybersecurity and privacy practice, encouraged business leaders to seize the moment of COVID-19 lockdowns and attention on racial justice as an entry point to push for greater equality: "If ever there was a time to challenge preconceived notions and challenge the current state, it's now," he said. "It's now when we're all fighting a virus. It's now when we are taking a serious look at our relationship with the Black community. Let's rip off some of the old stuff and start anew."

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Articles

2016 Global data valuation survey

| Brunswick Group Perspectives (2016)

The survey results, which reflect the views of 208 buy-side investors and sell-side analysts across the US, UK, Europe, and Asia, offered good news for companies taking steps to address cybersecurity issues.

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Cybersecurity introduction

| Brunswick Group Perspectives (2016)

Cyber threats are generating some scary statistics: $400 billion a year in losses from attacks, with some larger businesses experiencing more than 12,000 attacks each year. But there is also good news. Companies are recognizing that cybersecurity is not a technology concern but rather a critical business issue and one they are preparing to deal with.

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Unclear but present danger

| Brunswick Group Perspectives (2016)

Security technology company McAfee has reported that its “malware zoo” – where it logs all the malicious software, or malware, it discovers – has grown at last count to 433 million species, around 70 percent more than the previous year.

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