Backed by 17 years of business-to-consumer and business-to-business marketing experience, Mark Speece is Founder and Naming Director of 800 Degrees. His expertise in name development, naming systems and naming tools has been used by some of the world’s best-known branding firms. Prior to founding the Atlanta-based brand consultancy with Natalie Ross, Mark was responsible for verbal branding practices at FutureBrand and Landor New York, as well as corporate branding for The Sterling Group.
Historically, Mark has managed large-scale programs including global repositioning and brand architecture development, as well as directed numerous naming and renaming assignments for clients such as Boston Scientific, Campbell’s, Delphi, DuPont, Fleet Boston Bank, Ford, General Motors, Microsoft, Motorola, Pepsi, Philip Morris Inc., Proctor & Gamble, PWC, RJR and Samsung.
A noted industry expert who develops and manages brands that inspire, endure and create measurable marketplace advantage, Mark is an adjunct instructor at Emory University’s Goizueta School of Business and a guest lecturer at the University of Virginia. His branding insights have been reported by media outlets including Ad Age, Brandweek, BusinessWeek, CNBC, USA Today, Automotive News, Atlanta Journal-Constitution, Atlanta Business Chronicle and Richmond Times-Dispatch.
Industry Expertise (1)
Western Carolina University: BS, Psychology 1991
Event Appearances (4)
Signature Luncheon; Keynote Atlanta Chapter
Guest lecturer Charlottesville, VA
Emory Goizuetta School of Business
Applied Brand Development Atlanta
Sample Talks (1)
The environment at Starbucks, the behavior of the flight attendant at Southwest, the industrial design at Apple - all examples of Authentic Branding. Today’s most successful corporations have discovered that real brand power comes from within. 800 Degrees Co-Founder, Mark Speece, shows why more and more companies are building brands from the inside-out, and how it is possible to tap into the full potential of your company by uncovering that original inspiring idea – that became a company.
- Workshop Leader