Markus Latzel

Don't be afraid of the Professor - How to Manage a Joint Research Project

Managing a joint venture project can be a difficult task to achieve. When both partners come from different worlds this is even harder. I my. Presentation to industry leaders and academics I expose the merits and pitfalls of joint industry-university research and how to make most out of a project while keeping both parties different goals in mind. Succeeding in this task does not only affect the bottom line but also is the best way to give back!