Martha Guidry is the principal at The Rite Concept, based in Avon, Connecticut and the author of “Marketing Concepts that Win! Save Time, Money and work Crafting Concepts Right the First Time.” The Rite Concept uses a flexible combination of qualitatively driven consumer understanding, hands-on learning, and ideation to help clients develop and optimize concepts for market. Martha brings more than 15 years of combined brand management, concept development, and research experience to each of her projects. After completing her MBA at Harvard, Martha spent 6 years in consumer marketing for Procter & Gamble and Hasbro Toys, prior to starting her own company
Clients perceive Martha as an unusually dynamic, creative, and resourceful consultant with the business know-how to drive their businesses to winning results. She can provide anything from a “complete package”—ideation through concept development—to a specific investigation into one particular part of the development process. Martha’s work has spanned a variety of product and service categories.
Industry Expertise (2)
- Qualitative Research Consultants Association (QRCA)
- Advertising Club of CT
- American Marketing Association (AMA)
- Author Appearance