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Martin Conboy - Sauce Publishing. Melbourne, Victoria, AU

Martin Conboy Martin Conboy

Sauce Publishing

Melbourne, Victoria, AUSTRALIA

BPO, Outsourcing and Call Centres





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Martin Conboy is well recognised by industry and media as one of the leading voices in the outsourcing industry and its role in facilitating BPO success throughout the Asia Pacific. Martin has over 16 years experience at a senior level in the market research industry and has spent the last 16 years analysing and publicly commenting on the Call Centre and outsourcing sectors across the Asia Pacific.

In 1993, Martin founded ACA Research, and established the call centre bench marking studies that are still used industry-wide across the Asia Pacific. Martin’s extensive expertise in front office and back office operations lead to the formation of in 2000. Martin sold his interests in both companies in 2005 to start up (FooBoo)

In 2010 Martin launched Sauce Publishing. The Sauce is now read in over 1,650 cities around the world and is the only independent weekly newswire service for BPO in the Asia Pacific. Comprising of a website and e-newsletter, the Sauce provides up to date information about the latest trends around BPO across the Asia Pacific.

The Sauce in conjunction with IBM and Fuji Xerox Australia also produced the very first’ Buy Side’ BPO Industry report. The Australian BPO Industry report 2012.

The Sauce is also the voice of the Australian BPO Association (ABPOA) of which Martin is the President

Industry Expertise (1)


Areas of Expertise (3)

Customer Service in Call Centres


Outsourcing & Social Media

Accomplishments (4)

CEO and founder of & ACA Research (professional)

Achievements • Established as the pre-eminent knowledge source for an emerging and nascent contact centre industry. • Built both businesses into multi-million dollar interests. • Sold down my interest in both companies in May 2005

CEO & Founder (FooBoo) (professional)

Founding Director - established profitable outsourcing and research contracts in the Australian & Asia Pac markets

President - Australian BPO Association (professional)

The ABPOA is a specialist Association that has been specifically set up to look after the interests of companies who offer outsourcing services and companies who buy outsourcing services. We welcome companies who supply the BPO industry; we also welcome consultants and people who work for Government, people in academia and individuals with an interest in the BPO market.

Publisher (professional)

The Sauce is the only centralised newswire service for Business Process Outsourcing (BPO) information in the Asia Pacific region. Consisting of a website and e-newsletter and read in over 1,700 cities around the world The Sauce provides up-to-date information to subscribers and visitors on the latest developments and trends relevant to the BPO Industry. The sauce is also the voice of The Australian BPO Association.

Testimonials (10)

Mick Uprichard, Director of Operations China, Telstra International | Various

“Martin has over the years been one of the principle architects of the Call Center and Business Process Outsourcing (BPO) business explosion in Asia. As a successful pioneer of the Call Center business in Australia Martin’s business appreciation made him well qualified to spread the gospel. His informed keynote presentations at public forums throughout Asia have provided enterprise business's with a much needed insight as to how to adapt call center technology and business process outsourcing for enhanced bottom line performance. It has been my privilege to be associated with this highly professional leader and have benefited enormously from his visionary counsel.”

Mohammad Shahabuddin, Assistant Vice President, NASSCOM | Various

Martin is an excellent businessman with extraordinary public relation skills. Most of the time, when I have interacted with him, he has been source of inspiration and has been very articulating in solving problem areas. Also, his ability on international business and making two parties talk/work is commendable

James Haensly, Senior Director - Services Sales and Business Operations at Avaya | Various

Martin is one of those rare individuals with the talent of vision combined with a deep understanding of the market and business. His knoweldge and network in the Call Center and BPO industry in Asia Pacific is unmatched. All this comes in the form of someone who is both personable and of the highest integrity

Terry Seaford, Senior Director, Operations at Convergys Corporation | Various

“I have had the opportunity to work with Martin and sample his thinking on new opportunities in the international arena. As a result, I count Martin as an expert in his field and as very experienced and knowledgable. In fact, we had the opportunity to meet with the President of the Philippines on one occassion. During that meeting, Martin made a few notes, which became the outline for her speech later that afternoon

Sam Marks , Director, Sliced Marketing | Various

There are some people you meet that change you irrevocably because they deeply affect your world view. Martin is one such person and it is his incredible generosity of spirit and of mind that continues to impress me more with every year. Martin is a fantastic motivator, always able to get the very best from the teams he surrounds himself with, through his guidance and his exceptional strategic thinking. He is always encouraging and never disparaging of the efforts others put toward helping him achieve his goals and realise his vision. As a mentor, I count few others as having been so influential in my professional career. Watching this man think and link ideas to opportuities and then put those opportunities into action is to watch a maestr

Meredith Lill, Director eMerge Group | Various

After a professional relationship of some twenty years, I think I'm well qualified and delighted to provide a recommendation. Martin is a prolific strategic thinker, whose lateral creativity and dogged determination has enabled him to create and sustain not just new business concepts, but entire new industry sectors. Time and time again I have witnessed Martin - not satisfied to compete in the same space as competitors - innovate and lead both the change and direction required in order to take those businesses to an untouchable market leadership position. An enigmatic character, full of personality, wit and focused energy, he is both loyal and backable in any venture

Matthew Tukati, CEO and Chairman of Sustain Group, Australian Representative to the United Nations Global Compact | Various

I have worked with Martin while engaged with Drake to reform that organisations approach to Government and the Public Sector. Martin is a true character with eyes fixed firmly on developing profitable lines of business both domestically and internationally. Martin has an excellent knowledge of the BPO and Call Centre sectors and this, aligned with his management of people and process, leads to successful business models being implemented. Martin is an excellent public speaker, communicates clearly and deals honestly with clients and colleagues

Geoff Curran, Principal Curran & Assoc | Various

I engaged Martin's services as a business consultant to initiate and deepen our presence in recruiting for clients in the technology vendor space, with a particular focus on contact centres. He was quick to utilise his strong network of contacts, plus in addition was naturally confident in talking with other organisations to initiate a relationship. From a business perspective, Martin has an excellent understanding of technology, in particular, solutions that impact on contact centre performance. His awareness of trends and opportunities in Asia was also beneficial and at all times, Martin was committed to the success of Curran & Associates

Bill Brooks, Regional Director - Business Effectiveness at Aegon Direct Marketing Services | Various

Martin is a thought leader and practioner in the areas of Contact Centre market research and organisational BPO. I have no hesitation in recommending Martin

James Huey, Director, China Westbridge Advisory Services | Various

Martin knows the call centre industry like the back of his hand ! He is an acknowledged global expert in this field

Event Appearances (4)

The Future of BPO

International Outsourcing Summit  Manila, Philippines

Back to the Future of BPO

ICT-BPO Conference  Cebu, Philippines

BPO - Going Forward

ABPOA Breakfast  Sydney

BPO Basics

City Swap  Sydney

Sample Talks (1)

Back To The Future: Where Will The Outsourcing Industry Be In 10 Years Time

In this session we take you on a journey  to imagine where the  outsourcing industry will be in the future.  Looking beyond current functionalities, we will explore what more BPO vendors can do and why it is important to plant those seeds today for future fruition.  How do you begin bringing call centres into a shared or outsourced environment? With the emergence of outsourcing verticalisation, what are the current and future trends What are the red hot functions that will be outsourced in the n



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  • Panelist


0 to 1500 *Will consider certain engagements for no fee