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Martin Waxman - Martin Waxman Communications. Toronto, ON, CA

Martin Waxman Martin Waxman

President | Martin Waxman Communications

Toronto, ON, CANADA

Digital and social media training and strategy, AI research, LinkedIn Learning Instructor.





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Martin Waxman, MCM, APR, is a digital communications strategist, leads social media workshops, and conducts AI research. He's the co-founder of two PR agencies, president of a consultancy, and a LinkedIn Learning instructor. He has worked in the industry for over 25 years.

Martin is also a member of the AIinPR Panel, one of the hosts of the Inside PR podcast, a past-chair of PRSA Counselors Academy, and a past-president of CPRS Toronto.

Martin teaches social media and digital marketing in the McMaster-Syracuse MCM program, the Schulich School of Business, and at Seneca College. He developed a Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies, where he teaches a course on digital reputation management. He regularly speaks at conferences and events across North America.

Martin has a Master of Communications Management from McMaster-Syracuse Universities and was the 2019 recipient of the Institute for Public Relations Makovsky Best Master’s Thesis Award. He was also the 2020 recipient of the Canadian Public Relations Society’s Outstanding Achievement in PR Award.

He has published two books of fiction, and an ebook on multimedia storytelling.

Industry Expertise (3)

Public Relations and Communications

Media - Online

Social Media

Areas of Expertise (6)

Digital Marketing Strategy

Social & Digital Media

Digital Media Training

Social Media Training

Public Relations & Communications Services

AI Research

Accomplishments (11)

President, Martin Waxman Communications (professional)

Digital and social media and communications strategy, training and workshops.

LinkedIn Learning - Instructor (professional)

Developed and recorded social and digital media courses including Digital Marketing Trends, Social Media Marketing: Strategy and Optimization, Social Media Marketing for Small Business, Social Listening Strategies and Skills, Blogging for Business and Content Marketing: How to Podcast.

Schulich School of Business, York University (professional)

Adjunct Professor, Digital Marketing

McMaster University (professional)

Adjunct Professor, Master of Communications Management.

University of Toronto School of Continuing Studies (professional)

Developed a certificate in Digital Strategy and Communications Management. Teaches Advanced Practice in Digital Reputation Management.

Social Media Professor (professional)

Seneca College in Toronto

Everything in Winnipeg Begins in a Car (stories) (professional)

Author of a book of humorous stories about growing up auto-obsessed in the Midwest. 'Hilarious...Waxman's writing is like a rose growing in the snow, an arid prairie desert hybrid that is a cross between the great Gregory Clark and Stephen Leacock". -Donna Lypchuk, Eye Weekly

The Promised Land (professional)

Author of a novel that's a satire of life in a shopping mall.

Canadian Public Relations Society (professional)

Accredited in Public Relations (APR)

Canadian Public Relations Society Toronto (professional)

Past-president CPRS Toronto

PRSA Counselors Academy (professional)

2016 Chair, PRSA Counselors Academy 2012 Conference Chair, PRSA Counselors Academy Served on PRSA Counselors Academy executive committee and was its 2012 conference chair.

Education (2)

York University, Toronto: BA, General Honors Fine Arts (film, TV, theater)

McMaster University: Master of Communications Management, Communications Management 2019

Affiliations (4)

  • Public Relations Society of America
  • Canadian Public Relations Society (CPRS)
  • Counselors Academy
  • CIPR AIinPR Panel

Sample Talks (1)

Social Media Barometer

Beyond the latest networks and tools, what are the emerging trends and issues marketers need to understand? This interactive session offers a weather report on the current social landscape and the prevailing winds of change and a forecast for brands and professionals.



  • Keynote
  • Moderator
  • Workshop Leader
  • Host/MC
  • Corporate Training


2500 to 7500 *Will consider certain engagements for no fee

Research Focus (1)

My BFF Is a Chatbot

Examining the Nature of Artificial Relationships and the Role they Play in Communications and Trust


Artificially intelligent machines are becoming a bigger part of people’s lives. Consumers ask their Google Assistant for directions, talk to Siri about the weather, or buy something via a voice request on Amazon’s Alexa. While these interactions are far from perfect, they are steadily improving. Each new development or improvement in AI performance leads to more data being collected, and that enables the chatbot or AI to do its job better, and become more lifelike. Soon it might be difficult to distinguish humans from. And that could have a profound impact on society, trust, the way we communicate, and person-to-person interactions. Through a series of in-depth interviews, this capstone study examined human AI agent relationships, what the nature of those relationships might be, and how and to what extent two-way communications and trust played a part in establishing beneficial human AI agent relationships.

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