Martin Waxman

President Martin Waxman Communications

  • Toronto ON

Digital and social media training and strategy, AI research, LinkedIn Learning Instructor.

Contact

Media

Biography

Martin Waxman, MCM, APR, writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops.

He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business and associate director of the Future of Marketing Institute.

Martin also co-founded two agencies, is president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center.

He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019 and the Canadian Public Relations Society’s Outstanding Achievement in PR Award in 2020.

He has a Master of Communications Management from McMaster-Syracuse Universities.

He's the author of two books of fiction and an ebook on multimedia storytelling.

Industry Expertise

Social Media
Public Relations and Communications
Media - Online

Areas of Expertise

Digital and Social Media Workshops
Digital Marketing Strategy
AI Research
Generative AI

Accomplishments

President, Martin Waxman Communications

Digital and social media and communications strategy, training and workshops.

LinkedIn Learning - Instructor

Developed and recorded social and digital media courses including Digital Marketing Trends, Social Media Marketing: Strategy and Optimization, Social Media Marketing for Small Business, Social Listening Strategies and Skills, Blogging for Business and Content Marketing: How to Podcast.

Schulich School of Business, York University

Adjunct Professor, Digital Marketing

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Education

York University, Toronto

BA

General Honors Fine Arts (film, TV, theater)

McMaster University

Master of Communications Management

Communications Management

2019

Affiliations

  • Public Relations Society of America
  • Canadian Public Relations Society (CPRS)
  • Counselors Academy
  • CIPR AIinPR Panel

Sample Talks

Crossing the AI Bridge - 4 Trends for Marketers

If you’re in marketing, your role is about to change dramatically as you welcome a new member to the team: generative artificial intelligence.

AI will help you become more creative but it will also alter your workflow and the skills you need. How will you adapt?

In a fast-paced, interactive presentation, Martin Waxman explores four trends that are about to transform marketing and PR.

Style

Availability

  • Keynote
  • Moderator
  • Workshop Leader
  • Host/MC
  • Corporate Training

Fees

$2500 to $7500*Will consider certain engagements for no fee

Research Focus

My BFF Is a Chatbot

Examining the Nature of Artificial Relationships and the Role they Play in Communications and Trust

2019-02-19

Artificially intelligent machines are becoming a bigger part of people’s lives. Consumers ask their Google Assistant for directions, talk to Siri about the weather, or buy something
via a voice request on Amazon’s Alexa. While these interactions are far from perfect, they are steadily improving. Each new development or improvement in AI performance leads to more data being collected, and that enables the chatbot or AI to do its job better, and become more lifelike. Soon it might be difficult to distinguish humans from. And that could have a profound impact on society, trust, the way we communicate, and person-to-person interactions.

Through a series of in-depth interviews, this capstone study examined human AI agent relationships, what the nature of those relationships might be, and how and to what extent two-way communications and trust played a part in establishing beneficial human AI agent relationships.

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