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Martin Waxman - Martin Waxman Communications. Toronto, ON, CA

Martin Waxman

President | Martin Waxman Communications

Toronto, ON, CANADA

Digital and social media training and strategy, AI research, LinkedIn Learning Instructor.





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Martin Waxman, MCM, APR, writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops.

He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business and associate director of the Future of Marketing Institute.

Martin also co-founded two agencies, is president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center.

He regularly speaks at events across North America. Martin received the Institute for Public Relations Best Master’s Thesis Award in 2019 and the Canadian Public Relations Society’s Outstanding Achievement in PR Award in 2020.

He has a Master of Communications Management from McMaster-Syracuse Universities.

He's the author of two books of fiction and an ebook on multimedia storytelling.

Industry Expertise (3)

Public Relations and Communications

Media - Online

Social Media

Areas of Expertise (4)

Digital and Social Media Workshops

Digital Marketing Strategy

AI Research

Generative AI

Accomplishments (11)

President, Martin Waxman Communications (professional)

Digital and social media and communications strategy, training and workshops.

LinkedIn Learning - Instructor (professional)

Developed and recorded social and digital media courses including Digital Marketing Trends, Social Media Marketing: Strategy and Optimization, Social Media Marketing for Small Business, Social Listening Strategies and Skills, Blogging for Business and Content Marketing: How to Podcast.

Schulich School of Business, York University (professional)

Adjunct Professor, Digital Marketing

McMaster University (professional)

Adjunct Professor, Master of Communications Management.

University of Toronto School of Continuing Studies (professional)

Developed a certificate in Digital Strategy and Communications Management. Teaches Advanced Practice in Digital Reputation Management.

Social Media Professor (professional)

Seneca College in Toronto

Everything in Winnipeg Begins in a Car (stories) (professional)

Author of a book of humorous stories about growing up auto-obsessed in the Midwest. 'Hilarious...Waxman's writing is like a rose growing in the snow, an arid prairie desert hybrid that is a cross between the great Gregory Clark and Stephen Leacock". -Donna Lypchuk, Eye Weekly

The Promised Land (professional)

Author of a novel that's a satire of life in a shopping mall.

Canadian Public Relations Society (professional)

Accredited in Public Relations (APR)

Canadian Public Relations Society Toronto (professional)

Past-president CPRS Toronto

PRSA Counselors Academy (professional)

2016 Chair, PRSA Counselors Academy 2012 Conference Chair, PRSA Counselors Academy Served on PRSA Counselors Academy executive committee and was its 2012 conference chair.

Education (2)

York University, Toronto: BA, General Honors Fine Arts (film, TV, theater)

McMaster University: Master of Communications Management, Communications Management 2019

Affiliations (4)

  • Public Relations Society of America
  • Canadian Public Relations Society (CPRS)
  • Counselors Academy
  • CIPR AIinPR Panel

Sample Talks (1)

Crossing the AI Bridge - 4 Trends for Marketers

If you’re in marketing, your role is about to change dramatically as you welcome a new member to the team: generative artificial intelligence. AI will help you become more creative but it will also alter your workflow and the skills you need. How will you adapt? In a fast-paced, interactive presentation, Martin Waxman explores four trends that are about to transform marketing and PR.



  • Keynote
  • Moderator
  • Workshop Leader
  • Host/MC
  • Corporate Training


2500 to 7500 *Will consider certain engagements for no fee

Research Focus (1)

My BFF Is a Chatbot

Examining the Nature of Artificial Relationships and the Role they Play in Communications and Trust


Artificially intelligent machines are becoming a bigger part of people’s lives. Consumers ask their Google Assistant for directions, talk to Siri about the weather, or buy something via a voice request on Amazon’s Alexa. While these interactions are far from perfect, they are steadily improving. Each new development or improvement in AI performance leads to more data being collected, and that enables the chatbot or AI to do its job better, and become more lifelike. Soon it might be difficult to distinguish humans from. And that could have a profound impact on society, trust, the way we communicate, and person-to-person interactions. Through a series of in-depth interviews, this capstone study examined human AI agent relationships, what the nature of those relationships might be, and how and to what extent two-way communications and trust played a part in establishing beneficial human AI agent relationships.

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