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Martin Waxman - Martin Waxman Communications. Toronto, ON, CA

Martin Waxman Martin Waxman

President | Martin Waxman Communications

Toronto, ON, CANADA

Digital and social media and communications training and strategy.





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Martin Waxman, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. He's the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications, and has worked in the industry for 25 years.

He’s a author, one of the hosts of the Inside PR podcast, and past-chair of PRSA Counselors Academy. His columns have appeared in Marketing Magazine. He is also a member of the Social Media Week Toronto Advisory Board and a past-president of CPRS Toronto.

Martin developed a Certificate in Digital Strategy and Communications Management for the University of Toronto School of Continuing Studies and teaches several courses there. He’s a social media and PR professor at Seneca College and regularly speaks at conferences across North America.

Martin has published two books of fiction, an ebook on multimedia storytelling, and is currently completing his Master in Communications Management from McMaster University.

Industry Expertise (3)

Social Media

Public Relations and Communications

Media - Online

Areas of Expertise (7)

Social & Digital Media

Digital Marketing & Strategy

Digital Media Training

Social Media Training

Content Marketing Strategy

Public Relations & Communications Services


Accomplishments (9)

President, Martin Waxman Communications (professional)

Digital and social media and communications strategy, training and workshops. Learning - Author (professional)

Developed and recorded social and digital media courses including Social Media Marketing for Small Business, Social Listening for Marketers, and Marketing with Snapchat.

Social Media Professor (professional)

Seneca College in Toronto

Everything in Winnipeg Begins in a Car (stories) (professional)

Author of a book of humorous stories about growing up auto-obsessed in the Midwest. 'Hilarious...Waxman's writing is like a rose growing in the snow, an arid prairie desert hybrid that is a cross between the great Gregory Clark and Stephen Leacock". -Donna Lypchuk, Eye Weekly

University of Toronto School of Continuing Studies (professional)

Developed a certificate in Digital Strategy and Communications Management. Lead instructor for the program.

The Promised Land (professional)

Author of a novel that's a satire of life in a shopping mall.

Canadian Public Relations Society (professional)

Accredited in Public Relations (APR)

PRSA Counselors Academy (professional)

2016 Chair, PRSA Counselors Academy 2012 Conference Chair, PRSA Counselors Academy Served on PRSA Counselors Academy executive committee and was its 2012 conference chair.

Canadian Public Relations Society Toronto (professional)

Past-president CPRS Toronto

Education (2)

York University, Toronto: BA, General Honors Fine Arts (film, TV, theater)

McMaster University: MCM (expected graduation 2018), Communications Management

Affiliations (3)

  • Canadian Public Relations Society (CPRS)
  • Counselors Academy
  • Public Relations Society of America

Event Appearances (4)

Social Media Barometer

PRSA International Conference  San Francisco


Social Media Barometer

NCPRSA PR and Marketing Summit  Raleigh, NC


Social Media Barometer

Social Capital Conference  Ottawa, ON


Social Media Barometer

Social Media Breakfast Waterloo Region  Waterloo, ON


Sample Talks (1)

Social Media Barometer

Beyond the latest networks and tools, what are the emerging trends and issues marketers need to understand? This interactive session offers a weather report on the current social landscape and the prevailing winds of change and a forecast for brands and professionals.



  • Keynote
  • Moderator
  • Workshop Leader
  • Host/MC
  • Corporate Training


2500 to 7500 *Will consider certain engagements for no fee