Mary Jane Braide
MJ Braide Corporate Development
Toronto, ON, CANADA
Brand and Positioning Strategy for Brand Skeptics
Media
Publications:
Documents:
Photos:
Videos:
Audio/Podcasts:
Biography
Mary Jane is one of Canada’s most active independent advisors in corporate brand and positioning strategy. She works with category leaders in the public and private sectors including in professional services (McCarthy Tétrault, SNC-Lavalin, LoyaltyOne), education (University of Toronto, OCAD University, Centennial College), financial services (Sun Life Financial, State Street, OMERS, CPPIB, Industrial Alliance, Birch Hill Private Equity), social innovation (MaRS, Social Capital Partners) and culture (TIFF, The Stratford Festival, Canadian Museum of Nature).
Prior to her career in brand strategy Mary Jane spent a decade as a management consultant with The Boston Consulting Group and its predecessor firms in Canada. She is currently a client advisor in brand strategy at the MaRS Discovery District, a Rotman School of Business mentor; an RGD Affiliate and a member of NextGen Leaders: an independent network of professionals working in leadership and organizational development. Mary Jane has also held volunteer board roles in the arts, financial services and literacy.
Industry Expertise (9)
Education/Learning
Advertising/Marketing
Banking
Fund-Raising
Legal Services
Research
Management Consulting
Public Relations and Communications
Health Care - Providers
Areas of Expertise (5)
Brand Strategy
Positioning Strategy
Corporate Communications
Branding
Lean Branding
Education (1)
University of Toronto: Master of Arts, Economic Geography 1984
Affiliations (4)
- The Bauhub
- NextGen Leaders
- Rotman Mentorship Program
- RGD Affiliate
Links (1)
Event Appearances (3)
Branding Signature Community Investment Initiatives
Conference Board: Corporate Community Investment Council Toronto
2013-02-25
It's Not About You
The Bauhub Collective Connective Toronto
2012-10-01
Lean Branding for Start-ups
MaRS Discovery District Toronto
2012-01-09
Sample Talks (2)
Branding CSR and Community Investment Initiatives
Practical advice on how to bring your business and social brands under the same, powerful umbrella idea. Stop wasting resources on multiple, siloed brands and campaigns.
It's Not About You!
A powerful and provovative challenge to organizations to spend less time talking about themselves and more time speaking to the unique needs of their audiences. Is your brand caught in the trap of self-description? This is the talk for you.
Style
Availability
- Keynote
- Panelist
- Workshop Leader
Social