Mary Jane Braide

MJ Braide Corporate Development

  • Toronto ON

Brand and Positioning Strategy for Brand Skeptics

Contact

Media

Social

Biography

Mary Jane is one of Canada’s most active independent advisors in corporate brand and positioning strategy. She works with category leaders in the public and private sectors including in professional services (McCarthy Tétrault, SNC-Lavalin, LoyaltyOne), education (University of Toronto, OCAD University, Centennial College), financial services (Sun Life Financial, State Street, OMERS, CPPIB, Industrial Alliance, Birch Hill Private Equity), social innovation (MaRS, Social Capital Partners) and culture (TIFF, The Stratford Festival, Canadian Museum of Nature).

Prior to her career in brand strategy Mary Jane spent a decade as a management consultant with The Boston Consulting Group and its predecessor firms in Canada. She is currently a client advisor in brand strategy at the MaRS Discovery District, a Rotman School of Business mentor; an RGD Affiliate and a member of NextGen Leaders: an independent network of professionals working in leadership and organizational development. Mary Jane has also held volunteer board roles in the arts, financial services and literacy.

Industry Expertise

Banking
Fund-Raising
Legal Services
Research
Management Consulting
Public Relations and Communications
Health Care - Providers
Education/Learning
Advertising/Marketing

Areas of Expertise

Corporate Communications
Branding
Lean Branding
Brand Strategy
Positioning Strategy

Education

University of Toronto

Master of Arts

Economic Geography

1984

Affiliations

  • The Bauhub
  • NextGen Leaders
  • Rotman Mentorship Program
  • RGD Affiliate

Links

Event Appearances

Branding Signature Community Investment Initiatives

Conference Board: Corporate Community Investment Council  Toronto

2013-02-25

It's Not About You

The Bauhub Collective Connective   Toronto

2012-10-01

Lean Branding for Start-ups

MaRS Discovery District   Toronto

2012-01-09

Sample Talks

Branding CSR and Community Investment Initiatives

Practical advice on how to bring your business and social brands under the same, powerful umbrella idea. Stop wasting resources on multiple, siloed brands and campaigns.

It's Not About You!

A powerful and provovative challenge to organizations to spend less time talking about themselves and more time speaking to the unique needs of their audiences. Is your brand caught in the trap of self-description? This is the talk for you.

Style

Availability

  • Keynote
  • Panelist
  • Workshop Leader

Fees

$0 to $10000*Will consider certain engagements for no fee