With nearly two decades of advertising and brand building experience, Matt is an industry veteran. Prior to joining LMU as clinical professor of marketing and co-director of the M-School in 2014, Matt served as executive vice president, director of strategic planning at LA-based Dailey Advertising. Prior to Dailey, he held various roles at world-class agencies like RPA, RAPP and DDB (yes, it’s a business of acronyms). During his tenure, he has touched and led nearly every aspect of the business from media planning to copywriting to digital marketing to strategic planning. Matt also brings with him a diverse resume of experience while working with some of our nation’s biggest companies and brands like Google, Honda, Toyota, Intuit Turbo Tax, Nestle, IHOP, Dole, Bank of America, Wells Fargo and many more.
When Matt’s not teaching, helping to lead our M-School initiative or consulting agencies and brands, you can find him hanging with his two kids, at the gym, doing yoga, hiking in the Santa Monica Mountains, body surfing at the beach or racing his motorcycle. Fun fact: he actually once crashed at 110 MPH and broke both of his arms -- he even has the helmet to prove it in his office.