Matthew Gilbert
Generative
Santa Clarita, CA, UNITED STATES
Matthew A. Gilbert, MBA: Learning Continuously and Living Generatively
Biography
Embracing the motto "learn continuously, live generatively," I am a writer, marketer and teacher balancing intellectual artistry with pragmatic intensity.
As a writer, for more than 20 years I have authored academic papers and articles in blogs, magazines, and newspapers. With deep journalism roots, my byline can be found in local, regional and national publications. I also maintain a blog, doctorio.us, with which I chronicle my adventures in academia as a teacher and student, while featuring stories related to the courses I teach.
As a marketer, for more than 14 years I have managed brands, products, and public relations campaigns in the healthcare, non-profit, and technology segments. My areas of expertise include advertising, blogging, branding, copywriting, e-mail solicitations, collateral, direct mail, marketing, public relations, social media, and website design. I have worked with individuals, corporations and organizations in both the private and public sectors, generating $100,000 in weekly sales for one organization and raising $500,000 to fund cancer research for a prominent medical research and treatment facility.
As a teacher, for more than 4 years I have instructed adults and adolescents about business, communication, English, technology and traffic safety. Through my consulting agency, Generative Learning Group (generative.com), I develop management training programs, launched summer internship initiatives, designed computer-based training modules and refined online recruitment procedures for entrepreneurial entities, corporations and educational institutions.
Educationally, I earned an MBA from Woodbury University, receiving the "Outstanding MBA Scholarship" award in the process. I also have a BA in English with an emphasis in Creative Writing from UC Santa Barbara, where I graduated with high honors and as a member of Phi Beta Kappa.
To learn more about me, please visit my website at matthewagilbert.com.
Industry Expertise (3)
Education/Learning
Corporate Training
Advertising/Marketing
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