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Matthew Robinson - University of Delaware. Newark, DE, US

Matthew Robinson

Professor, Sport Management | University of Delaware


Prof. Robinson is an expert on international sport development.



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?Upside Chat: Matt Robinson, Professor at the University of Delaware, on Best Practices for Soccer Training, US Soccer, The 2026 FIFA World Cup, and more.



Dr. Matthew J. Robinson serves as Director for Community Engagement at the University of Delaware. Dr. Robinson has been at the University since 2001 and is a full professor in the Sport Management Program in the Lerner College of Business and Economics. Dr. Robinson is the author of the highly successful sport management texts: Profiles of Sport Industry Professionals: The People Who Make the Games Happen and Sport Club Management and has authored over 25 articles and has made over 100 national and international scholarly and professional presentations. In 2020, Robinson was named to the President’s Council on Sport, Fitness, Sports and Nutrition Science Board for The United States of America Department of Health and Human Services and also served as the President of the University of Delaware Faculty Senate.

Prior to this appointment, Dr. Robinson served as interim Director of Athletics and Recreation for the University of Delaware during the 2016 Spring Semester. Robinson oversaw a $29 million budget, over 600 student athletes and 200 staff members. Under Robinson’s leadership two teams earned CAA conference titles, and the Women’s Field Hockey Team won the NCAA Championship the semester after he completed his interim duties.

In 2008, Robinson in partnership with the (USOPC), and the International Olympic Committee’s (IOC) Olympic Solidarity Fund created the International Coaching Enrichment Certificate Program (ICECP).www.udel.edu/ICECP. In 2013 again in partnership with the USOPC and the IOC’s, Olympic Solidarity Fund along with the Federation Internationale Basketball Association (FIBA) Robinson launched the International Coaching Apprenticeship in Basketball. Through the two programs, Dr. Robinson has worked with over 400 international coaches from 125 countries in 24 different sports and has personally oversaw the implementation of over 40 sport development projects in selected countries.

Industry Expertise (4)

Sport - Professional

Writing and Editing



Areas of Expertise (5)


Sports as a Diplomatic Tool

International Sports Governance

U.S. Sports Model


Media Appearances (5)

Enlighten Me: Why World Series ticket prices for Phillies home games are among highest in MLB history

Delaware Public Media  online


How much would you pay for a ticket to watch your favorite team play in the biggest games of the year? That’s the question many Philadelphia sports fans face as the Phillies take on the Houston Astros in the World Series.

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In effort to improve sports teams, University of Delaware pays more than most

Delaware News Journal  online


Four years after new President Dennis Assanis and athletic director Chrissi Rawak pledged to make University of Delaware sports teams bigger winners, UD’s financial investment in athletics is among the national front-runners while Blue Hen teams often remain Colonial Athletic Association also-rans.

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Column: What if they had an Olympics, but no one would host?

USA Today  online


What if they threw an Olympic party, but no one was willing to host it? That day could be coming, and sooner than you might think. With news Friday that Stockholm is likely to pull out of the race for the 2026 Winter Games — just days after it was approved as a candidate city by the International Olympic Committee — there is an ever-increasing chance that no one will be left to hear its name called by the time the final decision is made next year.

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The price of Russia’s absence from the 2018 Winter Olympics

Al Jazeera  online


In a gritty commercial area in Seoul’s Dongdaemun District in the city’s northeast, there’s a cluster of streets where the signboards are more likely to be in Cyrillic than Korea’s Hangul script. Beside all the restaurants are the businesses that cater to Russians and Central Asians from the former USSR.

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Was Gary Bettman right to quit the Olympics?

CBC News Network  online


Gary Bettman has always seemed comfortable playing the role of the villain. Every few years, the NHL commissioner is blamed by hockey diehards for "hurting the game," and yet he remains willing to put on the black hat. That's the case once again after the NHL's announcement that it plans to sit out the 2018 Olympics.

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Articles (3)

An examination of Oliver’s product loyalty framework

International Journal of Sports Marketing and Sponsorship

2016 The purpose of this paper is to test Oliver’s two-dimension (fortitude and community/social support) product loyalty framework.

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The Impact of the Olympics on the High Performance Legacy of a Host Country

Routledge Handbook of Sport and Legacy

2015 There is sufficient evidence that the Olympic Games are the preeminent international sporting event in the world. For example, the 2008 Olympics in Beijing had 4.7 billion television viewers globally, 70 per cent of the world’s population; the 2004 Games had 3.9 billion viewers; while Sydney in 2000 had 3.6 billion. The 2012 London Olympics ranked as the most viewed television event ever in the United Sates with a total audience of 211 million, or an average daily audience of 27 million people.

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Exploring the challenges facing female athletes as endorsers

Journal of Brand Strategy

2012 The purpose of this exploratory study was to investigate some of the potential reasons why female athletes, despite increases in female sport participation, are less commonly used as endorsers than male athletes. Using a combination of McCracken's meaning transfer model and three dimensions of source attractiveness, familiarity, likability and similarity, preliminary results indicate that female consumers find female athletes to be less effective endorsers due to low familiarity and because they are low in similarity and liking.

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Accomplishments (3)

The Joseph R. Bailor Award (professional)


The Leon and Margaret Slocomb Professional Excellence Award (professional)


University of Delaware Faculty Senate Award for Exemplary Service (professional)


Education (3)

Temple University: EdD, Athletic Administration 1995

Western Maryland College: MS, Educational Administration 1991

York College of Pennsylvania: BA, Communications & English Education 1986

Affiliations (2)

  • Delaware Sport Commission : Chairman
  • Slam Dunk to the Beach/Hoophall East High School Boys Basketball Tournament : Chairman