Matthew Robinson

Professor, Sport Management University of Delaware

  • Newark DE

Prof. Robinson is an expert on international sport development.

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University of Delaware

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1 min

March Madness: Experts comment on picking underdogs, prop bets and economic benefits

Why do people pick underdogs when filling out their brackets for the NCAA men's and women's basketball tournaments? How do people consume March Madness? How does the tournament benefit host cities and teams economically? University of Delaware experts have the answers. The following UD faculty members can provide their expertise for journalists working on stories about the tournaments. Jackie Silverman, assistant professor of marketing: Why people might have chosen underdogs still hanging around in their brackets, John Allgood, instructor of sport management: How people consume March Madness (streaming vs. cable TV) and how major collegiate sports events can help brand individual schools. Contact UD media relations to reach him. Tim DeSchriver, associate professor of sport management: Sports gambling (including prop bets) and advertising targets. Matthew Robinson, professor of sport management: Economic benefits of the host city. Matt McGranaghan, assistant professor of marketing: Consumer attention span during commercial breaks. To reach these experts directly and set up interviews, visit the expert profiles below and click on the contact button.

Matthew RobinsonJackie SilvermanTim DeSchriverMatthew McGranaghan

1 min

Success stories: How Team USA racked up so many medals

Team USA took home 120 medals from the 2024 Paris Olympics – the highest total of any nation. This didn’t come as a big surprise to Matt Robinson, professor of sport management at the University of Delaware. Robinson says the U.S. is an example of a trend in Olympic success: Nations perform better when they are hosting the next Olympics. "With the 2028 L.A. Olympics on the horizon, Team USA performed as expected for a nation that is next in line for hosting the games," he said. Robinson, who was in Paris to watch the Summer Games, has researched and published text about the Olympics and can give the backstory on The International Coaching Enrichment Certificate Program (ICECP). Robinson is the author of a number of highly successful sport management texts: Profiles of Sport Industry Professionals: The People Who Make the Games Happen and Sport Club Management and has authored over 25 articles and has made over 100 national and international scholarly and professional presentations.   He can be contacted by clicking his profile. 

Matthew Robinson

2 min

Gold medal-worthy experts for Olympic Summer Games coverage

The University of Delaware boasts several experts who can comment on health-related topics such as injuries and training and business-focused areas like marketing and team behavior as they relate to the 2024 Olympic Games in Paris. Matt Robinson Professor, sport management Relevant expertise: Will be in Paris and can discuss the Olympics from an onsite perspective; can give the backstory on The International Coaching Enrichment Certificate Program (ICECP) and what’s new in the Paris Olympics. Link to profile and contact Tom Kaminski Professor, kinesiology and applied physiology Relevant expertise: Can comment on the impact of heading in Olympic soccer and has studied the risks of concussions in sports for nearly three decades. Link to profile and contact Karin Silbernagel Professor, physical therapy Relevant expertise: Research aims to advance the understanding of tendon and ligament injuries and repair. Can also discuss sailing. Link to profile and contact Tim DeSchriver Associate professor, sport management Relevant expertise: Sport finance, economics and marketing Link to profile and contact Other experts: INJURIES: Tom Buckley Associate professor, kinesiology and applied physiology Relevant expertise: Head impacts from boxing. Stephanie Cone Assistant professor, biomedical engineering Relevant expertise: Studies the structure-function relationship that exists in tendons and ligaments with a special interest in changes in this relationship during growth and following injury. Mike Eckrich Clinical instructor, physical therapy Relevant expertise: Weightlifting; can talk about the difference between men’s and women’s injuries and form in the sport. Donald Ford Physical therapy Relevant expertise: Shoulder injuries/rehab expert Jeffrey Schneider Senior instructor, kinesiology and applied physiology Relevant expertise: Athletic training and injury prevention, with a particular interest in ice skating injuries. Worked with athletes competing in Winter Olympics (2002, 2006) as a strength and conditioning coach and athletic trainer. EVENTS: Jocelyn Hafer Assistant professor, kinesiology and applied physiology Relevant expertise: Race Walk events and how biomarkers are used in walking studies. Airelle Giordano Associate professor, physical therapy Relevant expertise: Gymnastics; she was a collegiate gymnast Kiersten McCartney Doctoral student Relevant expertise: Can chat about Paralympic Triathlon (running, hand cycling, swimming). Steve Goodwin Associate professor, health behavior and nutrition sciences Relevant expertise: He is also in Paris leading a study abroad cohort. He has been to multiple Olympics, and can also speak to on-site experience, differences in games, etc. George Edelman Adjunct professor, physical therapy Relevant expertise: How the "underwaters” technique gives Olympians an edge. BUSINESS: John Allgood II Instructor, sport management Relevant expertise: Sport business management, event management SCIENCE: Joshua Cashaback Assistant professor, biomedical engineering Relevant expertise: Specializes in neuromechanics and control of human movement. His research falls under two major themes: The neuroplasticity and adaptation research line tests how reinforcement feedback can subserve our ability to acquire new motor skills.

Matthew RobinsonTom KaminskiTim DeSchriverKarin Gravare Silbernagel

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Biography

Dr. Matthew J. Robinson serves as Director for Community Engagement at the University of Delaware. Dr. Robinson has been at the University since 2001 and is a full professor in the Sport Management Program in the Lerner College of Business and Economics. Dr. Robinson is the author of the highly successful sport management texts: Profiles of Sport Industry Professionals: The People Who Make the Games Happen and Sport Club Management and has authored over 25 articles and has made over 100 national and international scholarly and professional presentations. In 2020, Robinson was named to the President’s Council on Sport, Fitness, Sports and Nutrition Science Board for The United States of America Department of Health and Human Services and also served as the President of the University of Delaware Faculty Senate.

Prior to this appointment, Dr. Robinson served as interim Director of Athletics and Recreation for the University of Delaware during the 2016 Spring Semester. Robinson oversaw a $29 million budget, over 600 student athletes and 200 staff members. Under Robinson’s leadership two teams earned CAA conference titles, and the Women’s Field Hockey Team won the NCAA Championship the semester after he completed his interim duties.

In 2008, Robinson in partnership with the (USOPC), and the International Olympic Committee’s (IOC) Olympic Solidarity Fund created the International Coaching Enrichment Certificate Program (ICECP).www.udel.edu/ICECP. In 2013 again in partnership with the USOPC and the IOC’s, Olympic Solidarity Fund along with the Federation Internationale Basketball Association (FIBA) Robinson launched the International Coaching Apprenticeship in Basketball. Through the two programs, Dr. Robinson has worked with over 400 international coaches from 125 countries in 24 different sports and has personally oversaw the implementation of over 40 sport development projects in selected countries.

Industry Expertise

Sport - Professional
Writing and Editing
Education/Learning
Research

Areas of Expertise

Coaching
Sports as a Diplomatic Tool
International Sports Governance
U.S. Sports Model
Olympics

Media Appearances

Enlighten Me: Why World Series ticket prices for Phillies home games are among highest in MLB history

Delaware Public Media  online

2022-10-28

How much would you pay for a ticket to watch your favorite team play in the biggest games of the year? That’s the question many Philadelphia sports fans face as the Phillies take on the Houston Astros in the World Series.

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In effort to improve sports teams, University of Delaware pays more than most

Delaware News Journal  online

2020-06-25

Four years after new President Dennis Assanis and athletic director Chrissi Rawak pledged to make University of Delaware sports teams bigger winners, UD’s financial investment in athletics is among the national front-runners while Blue Hen teams often remain Colonial Athletic Association also-rans.

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Column: What if they had an Olympics, but no one would host?

USA Today  online

2018-10-12

What if they threw an Olympic party, but no one was willing to host it? That day could be coming, and sooner than you might think. With news Friday that Stockholm is likely to pull out of the race for the 2026 Winter Games — just days after it was approved as a candidate city by the International Olympic Committee — there is an ever-increasing chance that no one will be left to hear its name called by the time the final decision is made next year.

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Articles

An examination of Oliver’s product loyalty framework

International Journal of Sports Marketing and Sponsorship

2016

The purpose of this paper is to test Oliver’s two-dimension (fortitude and community/social support) product loyalty framework.

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The Impact of the Olympics on the High Performance Legacy of a Host Country

Routledge Handbook of Sport and Legacy

2015

There is sufficient evidence that the Olympic Games are the preeminent international sporting event in the world. For example, the 2008 Olympics in Beijing had 4.7 billion television viewers globally, 70 per cent of the world’s population; the 2004 Games had 3.9 billion viewers; while Sydney in 2000 had 3.6 billion. The 2012 London Olympics ranked as the most viewed television event ever in the United Sates with a total audience of 211 million, or an average daily audience of 27 million people.

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Exploring the challenges facing female athletes as endorsers

Journal of Brand Strategy

2012

The purpose of this exploratory study was to investigate some of the potential reasons why female athletes, despite increases in female sport participation, are less commonly used as endorsers than male athletes. Using a combination of McCracken's meaning transfer model and three dimensions of source attractiveness, familiarity, likability and similarity, preliminary results indicate that female consumers find female athletes to be less effective endorsers due to low familiarity and because they are low in similarity and liking.

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Accomplishments

The Joseph R. Bailor Award

2016

The Leon and Margaret Slocomb Professional Excellence Award

2016

University of Delaware Faculty Senate Award for Exemplary Service

2008

Education

Temple University

EdD

Athletic Administration

1995

Western Maryland College

MS

Educational Administration

1991

York College of Pennsylvania

BA

Communications & English Education

1986

Affiliations

  • Delaware Sport Commission : Chairman
  • Slam Dunk to the Beach/Hoophall East High School Boys Basketball Tournament : Chairman