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Matthew Vernhout - 250ok. Toronto, ON, CA

Matthew Vernhout Matthew Vernhout

Director Privacy and Industry Relations | 250ok

Toronto, ON, CANADA

Digital Privacy & Marketing Advocate





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With almost two decades of experience in email marketing, Matthew is an industry veteran. Leveraging his background in privacy and network operations with deep understanding of; ISP Policies, email authentication policies, and the legal requirements of CAN-SPAM, PIPEDA and Canadian Anti-Spam Legislation.

Matthew has worked at several leading Email Service Providers (EPSs) including Epsilon Interactive, DoubleClick, ThinData, TC Media and Inbox Marketer. As the co-author of the book 'A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation', he has also contributed to some benchmark publications during his career including; The Marketer's Guide to Successful Email Delivery, Email Marketing Best Practices and The Marketer's Guide to Applying FISA, The Impact of CASL on Email Marketing and many others.

Engaged and on top of the latest developments, Matthew shares his thoughts on industry trends via an email newsletter and his social marketing blog, recognized in 2010 by (based on the AdAge Power 150 lists) as one of Canada’s top 40 marketing blogs. He is also is a frequent speaker at conferences that cover topics in his areas of expertise. Matthew is also active in various associations, as a director at large of the Coalition Against Unsolicited Commercial Email (CAUCE) and Sr Administrator of both the Email Marketer's Club and the Email Roundtable.

Industry Expertise (3)

Advertising/Marketing Business Services Publishing

Areas of Expertise (3)

Anti-Spam Laws Email Markerting Omni-Channel Marketing

Accomplishments (2)

Top 50 Canadian Marketing blogger (professional)


Recognized at #40 on the 2010 Best Marketing Blogs list from (based on ad age Power 150)

Certified Information Privacy Professional/Canada (professional)


The CIPP/C certification demonstrates understanding and application of Canadian information privacy laws, principles and practices at the federal, provincial and territorial levels.

Education (1)

St. Clair College: Computer Science Technology - Information Systems, Computer Science Technology - Information Systems 2000

Affiliations (3)

  • IAPP
  • M3AAWG

Languages (1)

  • English

Testimonials (1)

Jason Fredin, Marketing Specialist | Fanshawe College eMarketing Conference 2012

Favourite session of the day for me was the lunchtime anti-spam legislation talk by @EmailKarma. #emktg

Event Appearances (7)

EMAIL PRIVACY: How These Legislations Affect Canadian Online Business

RAC Education Day  Toronto, ON


Multi-Channel Marketing Activation

Fanshawe College eMarketing Conference 2012  London, ON


CASL: Latest Regulatory Developments

Advertising & Marketing Law Conference  Toronto, ON


Digital Marketing in Canada

George Brown College  Toronto, ON


New Directions in Email Deliverability

NextGen:Now – The Future of Digital Messaging is Here Good Karma:  San Dieago, CA, USA


e-Marketing Policy-Building Workshop

IAPP Canada Privacy Symposium 2011  Toronto, ON


Optimize Privacy and Best Practices: Inspire Compliance, Trust, & Customer Engagement

2011 Email Evolution Conference  Miami, FL, USA


Sample Talks (1)

Osgoode Professional Development Teleseminar Series A Guide to Canada’s New Anti-Spam Law (CASL)

With new regulations fleshing out the details, Canada has made its foray into regulating our inboxes. Though not strictly speaking a “privacy” statute, a full understanding the anti-spam scheme is critical for anyone tasked with managing privacy and information for any organization.

Date: September 12, 2012



  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training


1000 to 2500 *Will consider certain engagements for no fee