Matthew Vernhout
Founder, Author and Speaker | EmailKarma
Toronto, ON, CANADA
Digital Privacy & Marketing Advocate
Media
Publications:
Documents:
Videos:
Audio/Podcasts:
Biography
With two decades of experience in email marketing, I am an industry veteran leveraging my background in privacy and network operations to help my clients improve their digital marketing programs. Which includes a deep understanding of ISP policies, email authentication, email deliverability and the legal requirements of Canada's Anti-Spam Legislation, CAN-SPAM, GDPR, and PIPEDA. As well as holding a professional designation as a Certified Information Privacy Professional (Canada) since 2008.
Over the years I have worked at several leading Email Service Providers (ESPs) including 250ok, DoubleClick Email Solutions, Epsilon Interactive, Inbox Marketer, NetcoreCloud, TC Media, ThinData, and Validity. During my tenure with these organizations I was responsible for overseeing billions of commercial and transactional email deliveries for several of the worlds largest marketers and agencies.
Engaged and on top of the latest developments, I share my thoughts on industry trends via my social marketing blog EmailKarma.net. I am also a frequent speaker at conferences that cover topics that include digital privacy, email security, anti-spam legislation and email deliverability.
As the co-author of the book 'A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation', I have also contributed to writing several publications during my career including 250ok's DMARC Adoptions Among e-Retailers, The EEC’s Global Email Marketing Compliance Guide, The Impact of CASL on Email Marketing, and many more. I am also active in various associations, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), chair of The Email Experience Council's Advocacy Subcommittee, Communications Chair of the AuthIndicators Working Group (BIMIGroup), and administrator of the Email Marketing Gurus group.
Industry Expertise (8)
Advertising/Marketing
Business Services
Computer/Network Security
Direct Marketing
Information Technology and Services
Media - Online
Publishing
Social Media
Areas of Expertise (8)
Anti-Spam Laws
BIMI
Deliverability
DMARC
Email Authentication
Email Markerting
Omni-Channel Marketing
Podcasting
Accomplishments (4)
Red Sift Academy | The Elite Sifter Badge (professional)
2022-03-29
Completed certification offered by email/internet security company Red Sift. Related: Email Authentication, DMARC, Domain impersonation, Email Security. Certification Credential: https://redsiftacademy.workramp.io/certificate/QT40Rm-yHQ
2019 Thought Leader of the Year (EEC) (professional)
2019-04-24
The EEC Thought leader of the year award is presented to an individual by their peers in the industry. This award winner is someone that is recognized for having a positive and recognized impact on the email marketing community. Through fostering conversation and/or proposing a solution or position on an industry challenge or issue.
Top 50 Canadian Marketing blogger (professional)
2012-02-02
Recognized at #40 on the 2010 Best Marketing Blogs list from ad-links.com (based on ad age Power 150)
Certified Information Privacy Professional/Canada (professional)
2012-05-23
The CIPP/C certification demonstrates understanding and application of Canadian information privacy laws, principles and practices at the federal, provincial and territorial levels.
Education (1)
St. Clair College: Computer Science Technology - Information Systems, Computer Science Technology - Information Systems 2000
Affiliations (3)
- CAUCE
- M3AAWG
- IAPP
Links (2)
Languages (1)
- English
Testimonials (1)
Jason Fredin, Marketing Specialist | Fanshawe College eMarketing Conference 2012
Favourite session of the day for me was the lunchtime anti-spam legislation talk by @EmailKarma. #emktg https://twitter.com/JasonFredin/status/174621287048675328
Media Appearances (3)
4 Ways To Improve Email Marketing Campaign Deliverability
ToolBox online
2022-04-08
When implemented effectively, email marketing can drive company growth and customer engagement in amazing ways. That is why nearly 90% of marketers rely on email marketing to distribute their content online, according to Content Marketing Institute . Of course, cutting through the noise can be challenging.
Protecting email deliverability before and after a data breach
BetaNews online
2019-03-15
Article on Data breach and how to respond to your consumers. Includes tips to protect data from being lost or accessed as well as appropriate response tactics
141 Cybersecurity Predictions For 2020
Forbs online
2019-12-03
Quotes from industry experts on data security and predictions for 2020.
Event Appearances (8)
For the Love of Emails
The new email Rulebook Virtual
2020-10-29
EMAIL PRIVACY: How These Legislations Affect Canadian Online Business
RAC Education Day Toronto, ON
2012-03-22
Multi-Channel Marketing Activation
Fanshawe College eMarketing Conference 2012 London, ON
2012-02-28
CASL: Latest Regulatory Developments
Advertising & Marketing Law Conference Toronto, ON
2012-01-25
Digital Marketing in Canada
George Brown College Toronto, ON
2011-11-07
New Directions in Email Deliverability
NextGen:Now – The Future of Digital Messaging is Here Good Karma: http://emailkarma.net/events/#ixzz27VXoha4K San Dieago, CA, USA
2011-10-24
e-Marketing Policy-Building Workshop
IAPP Canada Privacy Symposium 2011 Toronto, ON
2011-03-08
Optimize Privacy and Best Practices: Inspire Compliance, Trust, & Customer Engagement
2011 Email Evolution Conference Miami, FL, USA
2011-02-14
Sample Talks (1)
Osgoode Professional Development Teleseminar Series A Guide to Canada’s New Anti-Spam Law (CASL)
With new regulations fleshing out the details, Canada has made its foray into regulating our inboxes. Though not strictly speaking a “privacy” statute, a full understanding the anti-spam scheme is critical for anyone tasked with managing privacy and information for any organization. Date: September 12, 2012
Style
Availability
- Moderator
- Panelist
- Workshop Leader
- Corporate Training
Social