generic speaker image
Matthew Vernhout - EmailKarma. Toronto, ON, CA

Matthew Vernhout

Founder, Author and Speaker | EmailKarma

Toronto, ON, CANADA

Digital Privacy & Marketing Advocate





2019 EEC Thought Leader of the Year loading image 2019 Canadian Email Summit loading image





With two decades of experience in email marketing, I am an industry veteran leveraging my background in privacy and network operations to help my clients improve their digital marketing programs. Which includes a deep understanding of ISP policies, email authentication, email deliverability and the legal requirements of Canada's Anti-Spam Legislation, CAN-SPAM, GDPR, and PIPEDA. As well as holding a professional designation as a Certified Information Privacy Professional (Canada) since 2008.

Over the years I have worked at several leading Email Service Providers (ESPs) including 250ok, DoubleClick Email Solutions, Epsilon Interactive, Inbox Marketer, NetcoreCloud, TC Media, ThinData, and Validity. During my tenure with these organizations I was responsible for overseeing billions of commercial and transactional email deliveries for several of the worlds largest marketers and agencies.

Engaged and on top of the latest developments, I share my thoughts on industry trends via my social marketing blog I am also a frequent speaker at conferences that cover topics that include digital privacy, email security, anti-spam legislation and email deliverability.

As the co-author of the book 'A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation', I have also contributed to writing several publications during my career including 250ok's DMARC Adoptions Among e-Retailers, The EEC’s Global Email Marketing Compliance Guide, The Impact of CASL on Email Marketing, and many more. I am also active in various associations, serving as director at large of the Coalition Against Unsolicited Commercial Email (CAUCE), chair of The Email Experience Council's Advocacy Subcommittee, Communications Chair of the AuthIndicators Working Group (BIMIGroup), and administrator of the Email Marketing Gurus group.

Industry Expertise (8)


Business Services

Computer/Network Security

Direct Marketing

Information Technology and Services

Media - Online


Social Media

Areas of Expertise (8)

Anti-Spam Laws




Email Authentication

Email Markerting

Omni-Channel Marketing


Accomplishments (4)

Red Sift Academy | The Elite Sifter Badge (professional)


Completed certification offered by email/internet security company Red Sift. Related: Email Authentication, DMARC, Domain impersonation, Email Security. Certification Credential:

2019 Thought Leader of the Year (EEC) (professional)


The EEC Thought leader of the year award is presented to an individual by their peers in the industry. This award winner is someone that is recognized for having a positive and recognized impact on the email marketing community. Through fostering conversation and/or proposing a solution or position on an industry challenge or issue.

Top 50 Canadian Marketing blogger (professional)


Recognized at #40 on the 2010 Best Marketing Blogs list from (based on ad age Power 150)

Certified Information Privacy Professional/Canada (professional)


The CIPP/C certification demonstrates understanding and application of Canadian information privacy laws, principles and practices at the federal, provincial and territorial levels.

Education (1)

St. Clair College: Computer Science Technology - Information Systems, Computer Science Technology - Information Systems 2000

Affiliations (3)

  • M3AAWG
  • IAPP

Languages (1)

  • English

Testimonials (1)

Jason Fredin, Marketing Specialist | Fanshawe College eMarketing Conference 2012

Favourite session of the day for me was the lunchtime anti-spam legislation talk by @EmailKarma. #emktg

Media Appearances (3)

4 Ways To Improve Email Marketing Campaign Deliverability

ToolBox  online


When implemented effectively, email marketing can drive company growth and customer engagement in amazing ways. That is why nearly 90% of marketers rely on email marketing to distribute their content online, according to Content Marketing Institute . Of course, cutting through the noise can be challenging.

view more

Protecting email deliverability before and after a data breach

BetaNews  online


Article on Data breach and how to respond to your consumers. Includes tips to protect data from being lost or accessed as well as appropriate response tactics

view more

141 Cybersecurity Predictions For 2020

Forbs  online


Quotes from industry experts on data security and predictions for 2020.

view more

Event Appearances (8)

For the Love of Emails

The new email Rulebook  Virtual


EMAIL PRIVACY: How These Legislations Affect Canadian Online Business

RAC Education Day  Toronto, ON


Multi-Channel Marketing Activation

Fanshawe College eMarketing Conference 2012  London, ON


CASL: Latest Regulatory Developments

Advertising & Marketing Law Conference  Toronto, ON


Digital Marketing in Canada

George Brown College  Toronto, ON


New Directions in Email Deliverability

NextGen:Now – The Future of Digital Messaging is Here Good Karma:  San Dieago, CA, USA


e-Marketing Policy-Building Workshop

IAPP Canada Privacy Symposium 2011  Toronto, ON


Optimize Privacy and Best Practices: Inspire Compliance, Trust, & Customer Engagement

2011 Email Evolution Conference  Miami, FL, USA


Sample Talks (1)

Osgoode Professional Development Teleseminar Series A Guide to Canada’s New Anti-Spam Law (CASL)

With new regulations fleshing out the details, Canada has made its foray into regulating our inboxes. Though not strictly speaking a “privacy” statute, a full understanding the anti-spam scheme is critical for anyone tasked with managing privacy and information for any organization. Date: September 12, 2012



  • Moderator
  • Panelist
  • Workshop Leader
  • Corporate Training


1000 to 2000 *Will consider certain engagements for no fee