With almost two decades of experience in email marketing, Matthew is an industry veteran. Leveraging his background in privacy and network operations with deep understanding of; ISP Policies, email authentication policies, and the legal requirements of CAN-SPAM, PIPEDA and Canadian Anti-Spam Legislation.
Matthew has worked at several leading Email Service Providers (EPSs) including Epsilon Interactive, DoubleClick, ThinData, TC Media and Inbox Marketer. As the co-author of the book 'A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation', he has also contributed to some benchmark publications during his career including; The Marketer's Guide to Successful Email Delivery, Email Marketing Best Practices and The Marketer's Guide to Applying FISA, The Impact of CASL on Email Marketing and many others.
Engaged and on top of the latest developments, Matthew shares his thoughts on industry trends via an email newsletter and his social marketing blog EmailKarma.net, recognized in 2010 by Ad-links.com (based on the AdAge Power 150 lists) as one of Canada’s top 40 marketing blogs. He is also is a frequent speaker at conferences that cover topics in his areas of expertise. Matthew is also active in various associations, as a director at large of the Coalition Against Unsolicited Commercial Email (CAUCE) and Sr Administrator of both the Email Marketer's Club and the Email Roundtable.
Industry Expertise (7)
Information Technology and Services
Areas of Expertise (3)
Top 50 Canadian Marketing blogger (professional)
Recognized at #40 on the 2010 Best Marketing Blogs list from ad-links.com (based on ad age Power 150)
Certified Information Privacy Professional/Canada (professional)
The CIPP/C certification demonstrates understanding and application of Canadian information privacy laws, principles and practices at the federal, provincial and territorial levels.
St. Clair College: Computer Science Technology - Information Systems, Computer Science Technology - Information Systems 2000
Jason Fredin, Marketing Specialist | Fanshawe College eMarketing Conference 2012
Favourite session of the day for me was the lunchtime anti-spam legislation talk by @EmailKarma. #emktg https://twitter.com/JasonFredin/status/174621287048675328
Media Appearances (2)
Protecting email deliverability before and after a data breach
Article on Data breach and how to respond to your consumers. Includes tips to protect data from being lost or accessed as well as appropriate response tactics
141 Cybersecurity Predictions For 2020
Quotes from industry experts on data security and predictions for 2020.
Event Appearances (7)
EMAIL PRIVACY: How These Legislations Affect Canadian Online Business
RAC Education Day Toronto, ON
Multi-Channel Marketing Activation
Fanshawe College eMarketing Conference 2012 London, ON
CASL: Latest Regulatory Developments
Advertising & Marketing Law Conference Toronto, ON
Digital Marketing in Canada
George Brown College Toronto, ON
New Directions in Email Deliverability
NextGen:Now – The Future of Digital Messaging is Here Good Karma: http://emailkarma.net/events/#ixzz27VXoha4K San Dieago, CA, USA
e-Marketing Policy-Building Workshop
IAPP Canada Privacy Symposium 2011 Toronto, ON
Optimize Privacy and Best Practices: Inspire Compliance, Trust, & Customer Engagement
2011 Email Evolution Conference Miami, FL, USA
Sample Talks (1)
Osgoode Professional Development Teleseminar Series A Guide to Canada’s New Anti-Spam Law (CASL)
With new regulations fleshing out the details, Canada has made its foray into regulating our inboxes. Though not strictly speaking a “privacy” statute, a full understanding the anti-spam scheme is critical for anyone tasked with managing privacy and information for any organization. Date: September 12, 2012
- Workshop Leader
- Corporate Training