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Daniel McCarthy - Emory University, Goizueta Business School. Atlanta, GA, US

Daniel McCarthy

Assistant Professor of Marketing | Emory University's Goizueta Business School

Atlanta, GA, United-States

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Biography

Daniel McCarthy completed his PhD in statistics at the University of Pennsylvania’s Wharton School in 2017. McCarthy is also the cofounder and chief statistician of Zodiac, a predictive customer analytics platform. McCarthy’s primary areas of research include Bayesian models, computational methods, customer lifetime value, and the marketing-finance interface. His articles have been published in leading journals, including the Journal of Marketing, the Journal of the American Statistical Association: Theory and Methods, Statistica Sinica, and the Annals of Applied Statistics. His work has also been featured in media outlets such as the Wall Street Journal, Fortune, Barron’s, CBS, Slate, Business Insider, and The Motley Fool.

Areas of Expertise (4)

Bayesian Computation Customer Lifetime Value Marketing-Finance Interface Customer-Based Corporate Valuation

Education (3)

University of Pennsylvania: PhD, Statistics 2017

University of Pennsylvania: B.Sc, Economics 2006

University of Pennsylvania: BAS, Systems Science Engineering 2006

Media Appearances (4)

The Wayfair Riddle

The Wall Street Journal  print

2018-02-12

A recent study by marketing professors Daniel McCarthy of Emory University and Peter Fader of the University of Pennsylvania’s Wharton School found that Wayfair spends about $69 to acquire each new customer, but only earns $59 back from each acquisition. Using a method of valuing publicly traded retailers that focuses on customer retention, Professors McCarthy and Fader conclude that Wayfair is overvalued by 84%.

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A new study shows Wayfair is losing money...

Market Insider  online

2017-09-27

In a lengthy paper released late last week, Daniel McCarthy, an assistant professor of marketing at Emory University, and Peter Fader, a marketing professor at Wharton, present a new method of valuing publicly-traded retailers that focuses on customer retention. Wayfair is an unfortunate guinea pig example.

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Blue Apron Holdings Inc. is struggling to win over investors in its initial public offering, a disappointing development for a U.S. IPO market that has been on the rebound.

The Wall Street Journal  online

2017-06-28

Blue Apron Holdings Inc. is struggling to win over investors in its initial public offering, a disappointing development for a U.S. IPO market that has been on the rebound.

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Blue Apron Slashes Potential IPO Price; Blame Amazon and Whole Foods?

Barron’s  online

2017-06-28

Looming competition and weak fundamentals seem to have put a damper on Blue Apron’s IPO plans.

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