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Megha Kumar - International Data Corporation (IDC). Toronto, ON, CA

Megha Kumar Megha Kumar

Research Director, Software and Cloud Services | International Data Corporation (IDC)

Toronto, ON, CANADA

Helping vendors navigate to compete in the 3rd Platform


Megha Kumar heads our software and cloud services research at IDC Canada. She originally joined IDC in 2007 covering the Middle East, Africa, and Turkey region, based out of Dubai, U.A.E. In her previous role at IDC, she regularly provided insights on market dynamics, vendor strategies, and end-user trends across the Middle East, Africa, and Turkey for both global and regional ICT firms as well as public sector organizations.

As a research director, Megha is responsible for managing and delivering projects across technology areas such as cloud services, enterprise applications, software and digital transformation for the Canadian market.

In addition to research, Megha has aided vendors with go-to-market engagements to improve market awareness and provide end users with essential guidance on technology adoption. She regularly interacts with CIOs and IT decision makers regarding their technology preferences, priorities, and concerns.

Megha presents at various industry and vendor conferences. She is often quoted in the media, providing opinions on technologies and market dynamics. She holds a Bachelor’s degree with Honors in Marketing from York University, Canada.

Areas of Expertise (8)

Cloud Services Enterprise Applications Software Digital Transformation Blockchain Business Buyer Behaviour Analytics Cognitive Computing





Megha Kumar Headshot loading image MeghaKumarIDC loading image



Associated IDC Services (3)

  • Canadian Software as a Service
  • Canadian Semiannual Software Tracker
  • Canadian Semiannual Public Cloud Services Tracker


Education (2)

York University: Bachelor, Marketing 2004

Massachusetts Institute of Technology - Sloan School of Management: Certificate, Artificial Intelligence: Implications for Business Strategy 2018

Languages (2)

  • English
  • Hindi

Media Appearances (4)

How the cloud will create nearly 32,000 jobs in the UAE

The National  online


“Cloud will enable innovative projects that revolve around artificial intelligence (AI), enterprise mobility, Internet of Things (IoT), and blockchain,” said Megha Kumar, research director at researcher International Data Corporation (IDC).

Cloud services will also create demand for new skill types and expertise in the market, said Ms Kumar adding that these will range from AI and blockchain architects and data scientists to AI systems trainers.

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Microsoft and Amazon See Growth in Middle Eastern Cloud Services

Bloomberg News  online


“The region is one of the fastest-growing public cloud services markets,” says Megha Kumar, an analyst for IDC Research Inc. in Dubai. “The potential is huge given the ambitions of the public sector and their drive for innovation.”

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IBM Is Reinventing Itself, And Blockchain Is The Key

Forbes Middle East  online


With national reform agendas underway in the U.A.E. and Saudi Arabia, there’s an opportunity to pitch new technologies that could make public services more efficient. “When it comes to AI and blockchain, [IBM] has been working extensively with the public sector in the Middle East,” says Megha Kumar, a research director covering the region for IDC.

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Amazon bets on boom in Middle East as big tech rivals play catch-up

CNBC  online


Amazon’s decision to set up their first center in Bahrain sidesteps Dubai, which has received attention as a promising global hub for start-ups and is where Alibaba’s cloud operations are based. But Megha Kumar, research director of software at IDC for the Middle East and Africa, said these tech giants can reach many businesses in the region once they set up cloud services in one of the Gulf countries.

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Event Appearances (3)

Strategies for an Era of Multiplied Innovation & Automation

IDC Middle East CIO Summit, 2019  Dubai


Enterprise ICT Outlook: Trends to Watch Out for in the Datacenter, Cloud, Outsourcing and Security Markets in 2019 & Beyond

IDC Directions 2019: MEA  Dubai


The Evolving Security Landscape

Insights for the Progressive CISO  Kuwait City


Reports (5)

OpenText Enterprise World 2019 — Preparing for an Automated Cloud Services Future IDC

David Schubmehl, Melissa Webster, Stewart Bond, Simon Ellis, Megha Kumar, Andrew Smith, Aly Pinder, Holly Muscolino, Ryan O’Leary, Adelaide O'Brien, Andrea Minonne, Marci Maddox


This IDC Market Perspective examines and provides an overview of the OpenText Enterprise World conference, held in Toronto in July 2019, where OpenText announced several key product introductions and partnerships, including a major partnership announcement with Google.

According to Dave Schubmehl, research director for AI Software Platforms at IDC, "OpenText is positioning itself for a cloud-based, autonomous future with a raft of new product introductions and versions and partnerships with companies like Google. The conference was a chance for OpenText to demonstrate its ongoing commitment to its customers and their future."

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Which Features Within Hybrid Cloud Are Critical to IT and Business Decision Makers in Canada? IDC Canada

Megha Kumar


This IDC Survey Spotlight highlights the features that IT and lines of business (LOB) decision makers consider to be critical when it comes to hybrid cloud.

The data in this document is based on IDC Canada's Business and IT Advisory Panel Survey conducted in May and June 2019. The survey covered 344 IT and LOB decision makers from Canadian businesses of all sizes, sectors, and regions.

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The Middle East CIO's 2019 Digital Agenda: State of Digital Transformation IDC

Megha Kumar

May 2019
The 2019 IDC Middle East CIO Summit showcased the results of the annual IDC CIO Summit Survey on CIO priorities and CIOs' views on digital transformation adoption and the associated challenges. The survey was conducted prior to the February 27–28 summit, held in Dubai. The slides present the views of CIOs from various vertical markets in the Middle East.

"The adoption of digital transformation strategies has progressed in the past two years in the Middle East. Transformation is pursued to achieve cost and process efficiencies, but many organizations are still trying to define their digital transformation mission. They are engaging with internal focus groups and enabling business units to pursue their own innovations. To be truly successful, organizations will need to embed their digital transformation strategy within every department." — Research Director Megha Kumar, IDC Middle East, Turkey, and Africa

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The Middle East CIO's Digital Agenda: CIO Priorities and Challenges IDC

Megha Kumar

May 2019
The 2019 edition of the Middle East CIO Summit showcased the results of the annual IDC CIO Summit survey that covers CIO priorities and their views of digital transformation adoption and associated challenges.

The survey was run prior to the Middle East CIO Summit 2019, which took place in Dubai on February 27 and 28. The following slides present the views of CIOs from various vertical markets in the Middle East.

"CIOs in the Middle East are being tasked to do more with less, including supporting innovation while sustaining operational efficiencies. When it comes to technology priorities, security remains top of mind, as it helps sustain the performance and availability of systems in a hypercompetitive era." — Research Director Megha Kumar, IDC Middle East, Turkey, and Africa

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Enterprise IT Outlook: Trends to Watch in the Datacenter, Cloud, Outsourcing, and Security Markets in 2019 and Beyond IDC

Megha Kumar, Swapna Subramani

March 2019
This IDC Market Presentation was delivered in the United Arab Emirates on January 23, 2019. It discusses key trends shaping the datacenter, cloud, security, and outsourcing markets in the Middle East, Turkey, and Africa (META). Organizations in the region are entering the era of multiplied innovation, actively using innovation accelerators. The presentation highlights ways in which META organizations will tackle cost and complexity during their transformational phases.

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