Megha Kumar heads our software and cloud services research at IDC Canada. She originally joined IDC in 2007 covering the Middle East, Africa, and Turkey region, based out of Dubai, U.A.E. In her previous role at IDC, she regularly provided insights on market dynamics, vendor strategies, and end-user trends across the Middle East, Africa, and Turkey for both global and regional ICT firms as well as public sector organizations.
As a research director, Megha is responsible for managing and delivering projects across technology areas such as cloud services, enterprise applications, software and digital transformation for the Canadian market.
In addition to research, Megha has aided vendors with go-to-market engagements to improve market awareness and provide end users with essential guidance on technology adoption. She regularly interacts with CIOs and IT decision makers regarding their technology preferences, priorities, and concerns.
Megha presents at various industry and vendor conferences. She is often quoted in the media, providing opinions on technologies and market dynamics. She holds a Bachelor’s degree with Honors in Marketing from York University, Canada.
Areas of Expertise (8)
Business Buyer Behaviour
Associated IDC Services (3)
- Canadian Software as a Service
- Canadian Semiannual Software Tracker
- Canadian Semiannual Public Cloud Services Tracker
York University: Bachelor, Marketing 2004
Massachusetts Institute of Technology - Sloan School of Management: Certificate, Artificial Intelligence: Implications for Business Strategy 2018
Media Appearances (6)
Big Tech is zeroing in on Canada as the next frontier in the cloud wars
Cloud companies are hiring hundreds of employees to win over governments, banks and even the oilsands.
Those companies now see an opportunity in Canada in part because the country’s businesses have “reached a point where they no longer struggle with why they need to be on the cloud,” said Megha Kumar, a research director at IDC Canada. One reason for that, she added, was Big Tech firms setting up shop in Canada to give businesses here easier access to what she calls the “underlying infrastructure” for modern-day innovation.
Canada is the next front in Big Tech’s cloud wars
The Logic online
Arvind Krishna’s appointment last Thursday as the next CEO of IBM was a sign of the times.
with why they need to be on the cloud,” said Megha Kumar, a research director at IDC Canada. One reason for that, she...
How the cloud will create nearly 32,000 jobs in the UAE
The National online
“Cloud will enable innovative projects that revolve around artificial intelligence (AI), enterprise mobility, Internet of Things (IoT), and blockchain,” said Megha Kumar, research director at researcher International Data Corporation (IDC).
Cloud services will also create demand for new skill types and expertise in the market, said Ms Kumar adding that these will range from AI and blockchain architects and data scientists to AI systems trainers.
Microsoft and Amazon See Growth in Middle Eastern Cloud Services
Bloomberg News online
“The region is one of the fastest-growing public cloud services markets,” says Megha Kumar, an analyst for IDC Research Inc. in Dubai. “The potential is huge given the ambitions of the public sector and their drive for innovation.”
IBM Is Reinventing Itself, And Blockchain Is The Key
Forbes Middle East online
With national reform agendas underway in the U.A.E. and Saudi Arabia, there’s an opportunity to pitch new technologies that could make public services more efficient. “When it comes to AI and blockchain, [IBM] has been working extensively with the public sector in the Middle East,” says Megha Kumar, a research director covering the region for IDC.
Amazon bets on boom in Middle East as big tech rivals play catch-up
Amazon’s decision to set up their first center in Bahrain sidesteps Dubai, which has received attention as a promising global hub for start-ups and is where Alibaba’s cloud operations are based. But Megha Kumar, research director of software at IDC for the Middle East and Africa, said these tech giants can reach many businesses in the region once they set up cloud services in one of the Gulf countries.
Event Appearances (4)
General Session Presentation and Panel Discussion: BLOCKCHAIN
ET Canada Exchange Quebec
Strategies for an Era of Multiplied Innovation & Automation
IDC Middle East CIO Summit, 2019 Dubai
Enterprise ICT Outlook: Trends to Watch Out for in the Datacenter, Cloud, Outsourcing and Security Markets in 2019 & Beyond
IDC Directions 2019: MEA Dubai
The Evolving Security Landscape
Insights for the Progressive CISO Kuwait City
This IDC Perspective provides insights into how organizations in Canada are engaging in workplace transformation. It looks at the various technology investments being undertaken to improve employee productivity and foster collaboration.
"A truly collaborative environment is the outcome of shifts in the existing work culture and providing employees access to the right technologies. Empowering employees with decision making and the right technologies keeps them engaged and motivated. There is a growing trend toward cloud-based collaborative technologies. This gives organizations flexibility to scale and provision access to different types of functionalities. As with other cloud solutions, organizations need to address security within the collaboration solutions as well," says Megha Kumar, research director, Software and Cloud.
This IDC Survey examines the current state of adoption of unified communications and collaboration (UC&C) solutions in Canada. This survey draws responses from 394 organizations surveyed as part of IDC Canada's 2019 IT and Business Advisory Panel n3. It covers responses from both lines-of-business and IT decision-making functions.
"Organizations in Canada continue to invest in UC&C solutions to enable productivity and collaboration. There is a demand for cloud-based unified communication and collaboration solutions in a bid to gain access to the latest technology, better functionalities, and the flexibility to scale as and when needed." — Megha Kumar, research director, Software and Cloud, IDC Canada
This IDC Survey document examines buyer perceptions of various SaaS offerings in Canada. This Survey draws responses from 344 organizations surveyed as part of IDC Canada's IT and Business Advisory Panel n2, 2019. It covers responses from both lines-of-business and IT decision-making functions.
"As organizations in Canada adopt public cloud services, they expect it to support cost and operational efficiencies within IT while streamlining and standardizing processes for lines-of-business users. Both lines of business and IT decision makers prioritize security, pricing, ease of use, and performance when looking to purchase SaaS solutions." — Megha Kumar, research director, Software and Cloud Services, IDC Canada
This IDC Survey document examines the current state of adoption of software-as-a-service (SaaS) workloads in Canada. This Survey draws responses from 344 organizations surveyed as part of IDC's Canadian IT and Business Advisory Panel n2, 2019. It covers responses from both lines-of-business and IT decision-making functions.
"As organizations in Canada are increasingly leaning toward SaaS workloads to augment existing solutions and to support the increased usage of these workloads, both lines of business and IT decision makers prioritize security, pricing, ease of use, and performance when looking to purchase SaaS solutions. Superior user experience and integration are critical for increased adoption of SaaS within organizations." — Megha Kumar, research director, Software and Cloud Services, IDC Canada.
Jason Bremner, Lars Goransson, Megha Kumar, Nigel Wallis
This IDC Market Note provides IDC analyst impressions of Cisco Canada's Analyst Day 2019 held in Toronto, Canada, on October 3, 2019. The main theme of the event was innovation, and the event was hosted at Cisco's Toronto Co-Innovation Centre. Cisco Canada's executive leadership outlined how recent acquisitions and product launches fit into its local strategy. They further outlined changes to the go-to-market strategy.
Megha Kumar, Jason Bremner
This IDC Market Analysis Perspective (MAP) presents IDC's view of the Canadian public cloud services markets, with insights into adoption, trends impacting uptake and five-year forecasts of public cloud services, and provides high-level guidance to vendors in the space.
The public cloud services market in Canada continue to evolve as organizations increasingly lean toward cloud services to augment existing workloads. Customers need to contend with hybrid and multicloud environments as they adopt the right cloud by workload. This IDC MAP draws from the Worldwide Public Cloud Services Tracker, 2H18, IDC's Canadian IT and Business Advisory Panel, and other sources to provide a comprehensive view of the public cloud services market in Canada.
David Schubmehl, Melissa Webster, Stewart Bond, Simon Ellis, Megha Kumar, Andrew Smith, Aly Pinder, Holly Muscolino, Ryan O’Leary, Adelaide O'Brien, Andrea Minonne, Marci Maddox
This IDC Market Perspective examines and provides an overview of the OpenText Enterprise World conference, held in Toronto in July 2019, where OpenText announced several key product introductions and partnerships, including a major partnership announcement with Google.
According to Dave Schubmehl, research director for AI Software Platforms at IDC, "OpenText is positioning itself for a cloud-based, autonomous future with a raft of new product introductions and versions and partnerships with companies like Google. The conference was a chance for OpenText to demonstrate its ongoing commitment to its customers and their future."
This IDC Survey Spotlight highlights the features that IT and lines of business (LOB) decision makers consider to be critical when it comes to hybrid cloud.
The data in this document is based on IDC Canada's Business and IT Advisory Panel Survey conducted in May and June 2019. The survey covered 344 IT and LOB decision makers from Canadian businesses of all sizes, sectors, and regions.
The 2019 IDC Middle East CIO Summit showcased the results of the annual IDC CIO Summit Survey on CIO priorities and CIOs' views on digital transformation adoption and the associated challenges. The survey was conducted prior to the February 27–28 summit, held in Dubai. The slides present the views of CIOs from various vertical markets in the Middle East.
"The adoption of digital transformation strategies has progressed in the past two years in the Middle East. Transformation is pursued to achieve cost and process efficiencies, but many organizations are still trying to define their digital transformation mission. They are engaging with internal focus groups and enabling business units to pursue their own innovations. To be truly successful, organizations will need to embed their digital transformation strategy within every department." — Research Director Megha Kumar, IDC Middle East, Turkey, and Africa
The 2019 edition of the Middle East CIO Summit showcased the results of the annual IDC CIO Summit survey that covers CIO priorities and their views of digital transformation adoption and associated challenges.
The survey was run prior to the Middle East CIO Summit 2019, which took place in Dubai on February 27 and 28. The following slides present the views of CIOs from various vertical markets in the Middle East.
"CIOs in the Middle East are being tasked to do more with less, including supporting innovation while sustaining operational efficiencies. When it comes to technology priorities, security remains top of mind, as it helps sustain the performance and availability of systems in a hypercompetitive era." — Research Director Megha Kumar, IDC Middle East, Turkey, and Africa
Megha Kumar, Swapna Subramani
This IDC Market Presentation was delivered in the United Arab Emirates on January 23, 2019. It discusses key trends shaping the datacenter, cloud, security, and outsourcing markets in the Middle East, Turkey, and Africa (META). Organizations in the region are entering the era of multiplied innovation, actively using innovation accelerators. The presentation highlights ways in which META organizations will tackle cost and complexity during their transformational phases.