Dr. Baron was in private practice from 1957 to 1987 and developed a unique home health care center providing infusion therapy, ostomy care, durable medical equipment, and respiratory and incontinence care. He joined the USC School of Pharmacy faculty on a part-time basis in 1981 and became a full-time faculty member in 1990.
As a member of the clinical faculty, Dr. Baron served as the Director for the first level externship program, which he helped create. In addition, he is the co-director of the PharmD/MBA Program and is responsible for teaching clerkships in Pharmacy Administration and Health Care Needs of Special Populations.
Dr. Baron serves as a consulting pharmacist for several community clinics that serve indigent patients in Los Angeles County. He is a member of the California Safety Net Alliance Pharmacy & Therapeutics Committee. He is a Fellow of the California Pharmacists Association, Fellow of the American Pharmacists Association and a Fellow the American College of Apothecaries. Dr. Baron is a managing partner of PharmaCom LLC, a consulting company.
Dr. Baron's professional affiliations include the American Association of Colleges of Pharmacy, American Pharmaceutical Association, California Pharmaceutical Association, Fellow - American College of Apothecaries, and American Public Administration Association. He is also a member of Rho Chi Society, Faculty Advisor to Phi Lambda Sigma, and has been honored as the Preceptor of the Year and the Distinguished Alumnus of the Year.
In 2008, Dr. Baron was named "Pharmacist of the Year" by the California Pharmacists Association. He and other faculty colleagues received the 2007 Pinnacle Award of the American Phamacists Association and the 2009 Transformative Community Service Award of the American Association of Colleges of Pharmacy. In 2011, Dr. Baron was awarded a Pinnacle Award for inidividual achievement recognizing his health literacy projects. In 2012 Dr. Baron was inducted into USC Half Century Hall of Fame. In 2017 Dr. Baron was awarded a Life Time Achievement Award.
Dr. Baron’s focus is on his Health Literacy Program, whose purpose is to develop, distribute, and evaluate health-related media for underserved and low literacy Latino populations. Since the Health Literacy Program began in 2000, he has produced 10 fotonovelas and three audio-visual novelas.
Areas of Expertise (6)
Community Outreach and Health Awareness
Community and Ambulatory Pharmacy Practice and Homecare
Community Education on the Benefits of Folic Acid for Women of Child-Bearing Age
Spinal Cord Injuries
University of Southern California: M.A., Public Administration 1973
University of Southern California: Pharm.D., Pharmacy 1957
- American Association of Colleges of Pharmacy
- American Pharmaceutical Association
- California Pharmaceutical Association
- Fellow American College of Apothecaries
- American Public Administration Association
Selected Articles (3)
Ruth Koops van't Jagt, Aletta Jacobs, John C.J. Hoeks, Evelien Duizer, Melvin Baron, Gregory B. Molina, Jennifer B. Unger, C.J.M. Jansen
2017 Recent studies suggest that health-related fotonovelas—booklets that portray a dramatic story using photographs and captions—may be effective health communication tools, especially for readers with a low level of literacy. In this experiment, effects on knowledge and behavioral intentions were assessed of a fotonovela originally developed for a Latin-American audience. Dutch readers from a low literacy group (N = 89) and a high literacy group (N = 113) were randomly assigned to one of three conditions: a fotonovela condition (all captions translated into Dutch), a traditional brochure condition (also in Dutch), and a control condition. On knowledge about diabetes, participants in the fotonovela condition outperformed participants in both other conditions. This finding was consistent across literacy levels. On behavioral intentions, however, readers of the fotonovela did not score significantly higher than participants in the other conditions. We also evaluated hypotheses proposed in the Entertainment Overcoming Resistance Model (EORM; Moyer-Gusé, 2008) on the possible mechanisms underlying persuasion through narratives. No support was found for the mechanisms proposed in the EORM. The outcomes of this study suggest that a fotonovela may be a valuable health education format for adults with varying levels of literacy, even if it was developed for a target group with a different cultural background.
Leopoldo J. Cabassa, Hans Oh, Jennifer L. Humensky, Jennifer B. Unger, Gregory B. Molina, Melvin Baron
2015 The purpose was to evaluate the impact of a depression fotonovela in increasing knowledge of depression symptoms and treatments and reducing stigma among Latinos. Data were from a randomized controlled trial in which Latinos from adult schools (N=132) were assigned to receive the fotonovela or a depression brochure and were assessed on knowledge and stigma measures before and after reading the material and one month later. Random-effects linear and logistic regression models assessed changes within and between groups. No significant differences were found between groups in symptom knowledge, social distance, and perceptions of dangerousness. Gains in depression treatment knowledge were significantly greater for the fotonovela than for the depression brochure group. Findings suggest that a depression fotonovela informed by an entertainment-education approach is a useful tool for improving depression treatment knowledge among Latinos but is limited in improving symptom knowledge and reducing stigma related to social distance and perceptions of dangerousness.
Jennifer B. Unger, Leopoldo J. Cabassa, Gregory B. Molina, Sandra Contreras, Melvin Baron
2012 Fotonovelas-small booklets that portray a dramatic story using photographs and captions-represent a powerful health education tool for low-literacy and ethnic minority audiences. This study evaluated the effectiveness of a depression fotonovela in increasing depression knowledge, decreasing stigma, increasing self-efficacy to recognize depression, and increasing intentions to seek treatment, relative to a text pamphlet. Hispanic adults attending a community adult school (N = 157, 47.5 % female, mean age = 35.8 years, 84 % immigrants, 63 % with less than high school education) were randomly assigned to read the fotonovela or a low-literacy text pamphlet about depression. They completed surveys before reading the material, immediately after reading the material, and 1 month later. The fotonovela and text pamphlet both produced significant improvements in depression knowledge and self-efficacy to identify depression, but the fotonovela produced significantly larger reductions in antidepressant stigma and mental health care stigma. The fotonovela also was more likely to be passed on to family or friends after the study, potentially increasing its reach throughout the community. Results indicate that fotonovelas can be useful for improving health literacy among underserved populations, which could reduce health disparities.