Social
Biography
Industry Expertise
Areas of Expertise
Accomplishments
Top Fundraiser for Leukemia and Lymphoma Society
2012-11-08
I was awarded with the top fundraiser plaque for raising the most money for the North Metro Light the Night Walk in Georgia. My team and I used social media to promote two incredible events to raise over $30,000 in 2012 and we're looking to demolish that goal again this year. 100% of the monies we raise directly benefits The Leukemia and Lymphoma Society. A whopping 78% of those funds are used by LLS to support blood cancer research and treatment programs for patients.
Education
Wingate University
Bachelors
English/Psychology
2007
A double major in English and Psychology makes me an excellent writer with a keen eye for grammar and structure as well as style and storytelling. I'm fascinated with behavior in general - what makes us behave the way we do day to day and in different social situations. With regards to social media: what makes people engage with brands the way they do on social networks? I learn more about this every single day.
Oglethorpe University
Master of Arts in Teaching
Education
2009
I studied education, early childhood education specifically, and became well versed in learning styles, teaching, and delivery. I'm passionate about inspiring lightbulb moments in my students both small and tall - that moment when an idea comes to life and naturally creates subsequent ideas and even more lightbulb moments.
VAClassroom.com
Social Media Specialist
Social Media
2010
I saw the incredible impact of social media on sales and wanted to ensure my own credibility on the subject. VAClassroom got me started in the social media industry with solid foundational information like best practices, strategic planning, and execution.
University of San Francisco
Master Certificate
Internet Marketing
2011
Social media is not the end all, be all of online marketing. In fact, it is a LAYER of marketing that permeates the entire business. My pursuit of internet marketing to expand my knowledge and experience with marketing online as a whole has strengthened my use of social media as part of a team of marketers on behalf of our clients. We often partner with internal marketing teams, other marketing agencies, PR agencies, etc; this course has helped me not only walk the walk, but also talk the talk.
Cirrus Business Group
Certificate
The Five Dysfunctions of a TEAM
2013
Our team participated in this private workshop where we learned about each other on a level not previously explored. Based on this experience, we now communicate better, operate more smoothly, and improve our business from the inside out regularly and relentlessly.
Affiliations
- Cumming Forsyth Chamber of Commerce
- NAWBO
- NSA
Links
Testimonials
CEO
Sales Engine, Sandler Sales Training
As a business advisor to many Owners and CEO's, I am extremely cautious as to who I recommend to my clients. I can, with great confidence, say Melanie knows social media and how to deploy it so that clients get results. Social media is a new world for many and Somedia is on the forefront of how business can generate business and improve brand using all forms of social media.
Sample Talks
Rising Above the Noise: Social Media Best Practices
Most brands (small businesses, large businesses, individuals) are floundering in their use of social media, which means their return on that investment in social media is also flailing. We'll talk about intentional social media practices and how to get it right - every time. When Facebook changes its algorithm again, your brand will come out on top, rather than going back to the war room to figure out the latest "trick" or "secret" to get ahead again.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Corporate Training
