Meng Cong 
Manager, Market Insights and Analytics | International Data Corporation (IDC)
Toronto, ON, CANADA
Meng Cong is the Manager of the Market Insights and Analytics team at IDC Canada
Biography
Meng Cong is the Manager for the Market Insights and Analytics team at IDC Canada. In her role, Meng oversees all areas of group responsibilities, including Canadian data for Forecasts and Market Models, Black Books, Spending Guides, Wallets and database products, as well as Custom Analytics.
Meng Cong joined IDC in 2017 after completing her MA in Economics from University of Toronto. She also holds a Bachelor's degree in Economics and Psychology from University of British Columbia.
Areas of Expertise (6)
Smart Cities
Risk Analysis
Economics and Behaviour
Forecasting & Modeling
Measurement Models
Statistical Analysis
Media
Publications:
Documents:
Videos:
Audio:
Associated IDC Services (4)
- IDC Canada Measurement & Forecasting Practice
- IDC Semiannual Smart Cities Spending Guide
- IDC Semiannual Artificial Intelligence Spending Guide
- IDC Canada IT & Telecom Market Models
Education (2)
University of Toronto: MA, Economics 2017
University of British Columbia: BA, Economics and Psychology 2016
Links (2)
Media Appearances (1)
IDC Canada Projects Smart Cities Spending in Canada to Reach C$2.8 billion in 2022
IDC
2018-08-13
Smart City initiatives in Canada will attract technology investments of more than C$1.4 billion in 2018, and spending is set to grow to C$2.8 billion in 2022, according to the new release of the International Data Corporation (IDC) Worldwide Semiannual Smart Cities Spending Guide. The Spending Guide provides a detailed look at the technology investments associated with a range of Smart Cities priorities, programs, and use cases.
Spending by the 53 Cities that are currently sized in IDC's database among which three come from Canada—Toronto, Vancouver and Alberta. IDC Canada Measurement and Forecasting Analyst Meng Cong notes “The Smart Cities spending in these three cities account for over one fifth of the total Smart City investments in Canada.”
Reports (17)
Ashutosh Bisht, Meng Cong, Lubomir Dimitrov, Eman Elshewy, Jessica Goepfert, Jonathan Leung, Karen Massey, Roberto Membrila, Ko Shikita, Philip Wirth
2020-01-25
This IDC study provides a detailed description of the methodology and taxonomy for IDC's Worldwide 3rd Platform Spending Guide for healthcare. It should be used as a companion piece for IDC's Worldwide 3rd Platform Spending Guide for healthcare. Technology suppliers may utilize this approach and structure to help them build an industry-focused organization to refocus products and services within the evolution from 2nd Platform to 3rd Platform technologies.
Ashutosh Bisht, Meng Cong, Eman Elshewy, Jessica Goepfert, Angela Vacca, Jonathan Leung, Roberto Membrila, Ko Shikita, Ivana Slaharova, Karen Massey
2020-01-17
This IDC study provides a detailed description of the methodology and taxonomy for IDC's Worldwide 3rd Platform Spending Guide for securities and investment services. It should be used as a companion piece for IDC's Worldwide 3rd Platform Spending Guide for securities and investment services. Technology suppliers may utilize this approach and structure to help them build an industry-focused organization to refocus products and services within the evolution from 2nd Platform to 3rd Platform technologies.
Ashutosh Bisht, Meng Cong, Eman Elshewy, Jessica Goepfert, Angela Vacca, Jonathan Leung, Roberto Membrila, Ko Shikita, Ivana Slaharova, Karen Massey
2020-01-04
This IDC study provides a detailed description of the methodology and taxonomy for IDC's Worldwide 3rd Platform Spending Guide for banking. It should be used as a companion piece for IDC's Worldwide 3rd Platform Spending Guide for banking. Technology suppliers may utilize this approach and structure to help them build an industry-focused organization to refocus products and services within the evolution from 2nd to 3rd Platform technologies.
Jessica Goepfert, Stacey Soohoo, Jing Bing Zhang, Remy Glaisner, Ritika Srivastava, Meng Cong, Carla La Croce, Ko Shikita, Roberto Membrila, Jonathan Leung, Jebin George, Eman Elshewy
2019-10-31
This IDC study provides a detailed description of IDC's Worldwide Semiannual Robotics and Drones Spending Guide methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide Semiannual Robotics and Drones Spending Guide and all of IDC's worldwide industry research. Technology suppliers may utilize this approach and structure as well to help them build an industry-focused organization.
"IDC's Worldwide Semiannual Robotics and Drones Spending Guide presents a comprehensive view of the robotics and drone ecosystem," said Jessica Goepfert, program director, IDC's Customer Insights and Analysis Group. "It is an invaluable resource to help vendors define and standardize their vocabulary for approaching this expanding and dynamic market."
Jason Bremner, Meng Cong, Lawrence Surtees
2019-09-30
This IDC study outlines IDC Canada's forecast for the Canadian information, communications, and technology (ICT) market for the 2019–2023 forecast period. It updates our previous forecast published in Canadian ICT Forecast, 2018–2022 (IDC #CA42529318, December 2018).
Jessica Goepfert, Stacey Soohoo, Ritika Srivastava, Meng Cong, Milan Kalal, Kazuko Ichikawa, Roberto Membrila, Eman Elshewy, Jonathan Leung, Giulia Carosella, Ramon T. Llamas
2019-09-30
This IDC study is designed as a companion piece for IDC's Worldwide Semiannual Connected Consumer Spending Guide and provides a detailed description of the taxonomy, definitions, and methodology supporting IDC's Connected Consumer research globally. The approach and structure described provide a framework to better understand connected consumer trends and can help both technology suppliers and organizations in planning activities and strategy definition. IDC's Worldwide Semiannual Connected Consumer Spending Guide taxonomy should be used by readers as a guide to understand the overall structure of the connected consumer market and how IDC organizes its market sizing efforts.
"There's an expectation among today's consumers for a seamless consumer experience. The connected consumer is no longer a passive one; the connected business buyer is in control, and it's essential for technology providers to understand this if they want to continue to grow and gain market share in this digital age. IDC's Worldwide Semiannual Connected Consumer Spending Guide presents a comprehensive view of the consumer ecosystem and serves as a framework for how IDC organizes its consumer research and forecasts," said Stacey Soohoo, research manager, IDC's Customer Insights and Analysis group.
Lawrence Surtees, Meng Cong
2019-09-27
This IDC study is the fifth iteration of the Canadian business TV services forecast and updates Canadian Business TV Services Forecast, 2018–2022 (IDC Canada #CA43232018, July 2018).
"Over-the-top video and planned 5G wireless networks will further change the nature of video delivery technology and challenge providers to grow the business video market," says study author Lawrence Surtees, vice president of Communications Research and principal analyst of IDC Canada. "Competition for customers' wallet share will increase as next-generation wireless, cable TV, and over-the-top networks and services come onstream."
Lawrence Surtees, Meng Cong
2019-09-25
This IDC study updates IDC Canada's annual forecast of the Canadian wireless communication services market.
"The advent of next-generation 5G wireless networks will further drive adoption and spending on wireless data at the end of the current forecast period and beyond," says Lawrence Surtees, study coauthor and vice president of Communications Research and principal analyst at IDC Canada. "The need to invest in next-generation network (NGN) infrastructure technologies is an urgent imperative beyond preparing for 5G wireless."
Marianne Daquila, David Schubmehl, Meng Cong, Lubomir Dimitrov, Jonathan Leung, Takashi Manabe, Roberto Membrila, Andrea Minonne
2019-08-31
This IDC study provides a detailed description of IDC's Worldwide Semiannual Artificial Intelligence Systems Spending Guide methodology and taxonomy. This document should be used as a companion piece for IDC's Worldwide Semiannual Artificial Intelligence Systems Spending Guide and all of IDC's worldwide industry research. Technology suppliers may utilize this approach and structure to also help them build an industry-focused organization.
"IDC's Worldwide Semiannual Artificial Intelligence Systems Spending Guide taxonomy presents a comprehensive, global, and detailed view of the marketplace," said Marianne Daquila, research manager, IDC's Customer Insights and Analysis Group. "It is an invaluable resource to help vendors define and standardize their vocabulary for approaching this expanding dynamic market."
Jessica Goepfert, Swati Chaturvedi, Petr Vojtisek, Ko Shikita, Jonathan Leung, Eman Elshewy, Roberto Membrila, Andrea Siviero, Meng Cong
2019-08-31
This IDC study provides a detailed description of IDC's Worldwide Semiannual Big Data and Analytics Spending Guide methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide Semiannual Big Data and Analytics Spending Guide and all of IDC's worldwide industry research. Technology suppliers may utilize this approach and structure as well to help them build an industry-focused organization.
"IDC's Worldwide Semiannual Big Data and Analytics Spending Guide presents a comprehensive, global, and detailed view of the marketplace," said Jessica Goepfert, program director, IDC's Customer Insights and Analysis group. "It is an invaluable resource to help vendors define and standardize their vocabulary for the BDA opportunity."
Meng Cong
2019-08-07
This IDC Perspective focuses on the approaches to help solve existing issues in gender bias by using data analytics tools to improve hiring processes and work environments to achieve greater gender diversity.
"The majority of companies are aware that the representation of women in the technology industry is persistently low, which is largely caused by a biased hiring process and insufficient support for employee retention. Companies can use data analytics and machine learning tools to address systemic gender bias to bring more women into the technology workforce and retain them as they progress through their careers," according to Meng Cong, senior analyst, Measurement and Forecasting, IDC Canada.
Manish Nargas, Lawrence Surtees, Meng Cong
2019-05-29
This IDC study examines the forecast for Canadian consumer TV service subscribers and revenue. It also addresses the factors shaping the market as well as the key drivers and inhibitors underlying the forecast.
Manish Nargas, Lawrence Surtees, Meng Cong
2019-05-22
This IDC study examines consumer wireless voice and data, residential dial-up and high-speed internet, and residential wireline voice services and addresses the current state of these markets in Canada. It provides forecasts for both subscriptions and revenue as well as the key drivers and inhibitors behind the forecast.
"As the willingness of Canadian consumers to spend on 'cornerstone' services such as residential internet, for which value proposition is clear, continues to grow on account of their data-intensive habits and needs, consumers will expect that level of access and bandwidth to the internet to become simply ubiquitous and less limiting," says author Manish Nargas, senior analyst for Consumer Services and Mobility. "With 5G networks on the horizon, communication service providers (SPs) can potentially offer that level of ubiquity. However, those communication SPs that showcase the strength of the ubiquity by not talking about its complexity will benefit rather than those touting only its next-generation specifications."
Lawrence Surtees, Meng Cong, Manish Nargas
2019-05-17
This IDC study presents IDC Canada's five-year forecasts for communications services spending by customer segment, company size, industry sector, and region for 2019–2023 based on the annual update of IDC Canada's custom Communications Market Model and replaces our previous comprehensive spring and fall 2018 forecast documents (see Lawrence Surtees, Nikhil Anand, Manish Nargas, and Emily Taylor, Canadian Telecom Services Forecast, 2018–2022: Telecom Inside Out, IDC Canada #CA42532118, May 2018, and Lawrence Surtees, Meng Cong, and Nikhil Anand, Impact of IFRS 15 Accounting Rule Change on Canadian Communications Services Forecast, 2018–2022, IDC Canada #CA43232418, September 2018).
Yash Ahuja, Meng Cong, Nigel Wallis
2019-04-18
This IDC Market Presentation provides IDC's forecast assumptions for the Canadian ICT markets in 2019 and beyond. This information complements published IDC forecast documents for Canada and IDC's global assumptions published in IDC's Forecast Scenario Assumptions for the ICT Markets and Historical Market Values and Exchange Rates, 4Q18 (Apr 2019 | Doc #US43652019).
Lawrence Surtees, Meng Cong, Nikhil Anand
2018-09-29
This IDC Presentation presents our high-level summary of the impact of a major International Financial Reporting Standard (IFRS) accounting rule change on IDC Canada's Canadian Communications Services Forecast, 2018–2022. This fall update refreshes IDC Canada's annual Communications Market Model and forecast study released in May 2018.
A major revision to our top-line and segmented markets revenue has occurred in this fall update due to the impact of a major IFRS accounting rule change, IFRS 15, that took effect for fiscal reporting periods after January 1, 2018. We estimate the impact of adopting the IFRS 15 rule change will result in a C$3.7 billion reduction of Canadian communications service provider 2018 revenue to C$55.5 billion according to our fall estimate. The bulk of that impact on Canadian communications providers' revenue will be in the wireless services market segment.
This Presentation should be reviewed in conjunction with the May 2018 study, Canadian Telecom Services Forecast, 2018–2022: Telecom Inside Out (IDC Canada #CA42532118, May 2018) for detailed market assumptions and drivers which remain largely unchanged.
Serena Da Rold, Ruthbea Yesner, Alison Brooks, Ph.D., Mark Zannoni, Malini Swamy, Eman Elshewy, Jonathan Leung, Jan Alexa, Nigel Wallis, Meng Cong, Roberto Membrila, Neli Vacheva, Akira Muranishi, Jebin George, Chris Pennell, Andrea Siviero, Gerald Wang, Henry Yan, Eileen Smith
July 2018
This IDC study is designed as a companion piece for IDC's Worldwide Semiannual Smart Cities Spending Guide and provides a detailed description of the taxonomy, definitions, and methodology supporting IDC's Smart Cities research globally. The approach and structure described provide a framework to better understand Smart City trends, and can help both technology suppliers and end-user organizations in planning activities and strategy definition.
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