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Meredith David, Ph.D. - Baylor University . Waco, TX, US

Meredith David, Ph.D. Meredith David, Ph.D.

Assistant Professor, Marketing | Baylor University


Dr. David focuses on marketing strategies with an exploration of new technologies.






Meredith David, assistant professor of marketing, Baylor University's Hankamer School of Business loading image




Dr. David’s research focuses on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies, including smartphones, impact personal and workplace relationships. Dr. David has also published research related to customized pricing tactics, interpersonal attachment styles, and the pursuit of health goals. Her research appears in numerous journals including the Journal of Business Research, Journal of the Association for Consumer Research, Journal of Advertising, European Journal of Marketing, and Psychology & Marketing, among others. Dr. David has been interviewed and quoted for her research in many national and international news outlets, including ABC News, Fox News, Oprah.com, Redbook Magazine, Consumer Reports, and Health Magazine, among others. She has also worked on several consulting projects for large consumer product goods companies, including Hanesbrands and Idahoan Potatoes.

Industry Expertise (1)


Areas of Expertise (11)

Marketing Marketing and Branding Marketing and Communications Consumer Preferences Approach and Avoidance Strategies Well-Being Smartphone Use Marketing and Advertising Consumer Behavior Customized Pricing Interpersonal Attachment Style

Accomplishments (2)

Young Researcher Award (professional)

Hankamer School of Business, Baylor University

Best Paper Award, Consumer Behavior Track (professional)

American Marketing Association

Education (3)

University of South Carolina: Ph.D., Business Administration

Wake Forest University: MBA

University Of South Carolina: BSBA, Marketing

Media Appearances (5)

6 Ways to Follow a Healthier Diet in 2017

Consumer Reports  online


This Consumer Reports article offers six dieting strategies for the new year and includes research by Meredith David, Ph.D., assistant professor of marketing in Baylor’s Hankamer School of Business. David’s 2016 study found that even people with little self-control can set themselves up for healthy-eating success if they switch their attention from “avoidance” foods to “approach” foods. “Seek out yummy healthy foods—such as strawberries—and you might find that after enjoying a big bowl of fresh berries you no longer want that chocolate cake,” David said.

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Don’t be rude: Put down the cellphone when you’re talking to friends

The Tribune  online


Phubbing has far-reaching impacts on our relationships and emotional well-being. Researchers James A. Roberts, Ph.D., and Meredith David, Ph.D., at Baylor University, studied 453 U.S. adults to learn the effects of partner phone snubbing...

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Study shows why diets fail

The Lariat  online


A popular New Year’s resolution is to start eating healthier, but chances are you’re starting your diet all wrong and won’t succeed, according to a study done by Baylor and Vanderbilt researchers.

“We are unintentionally setting ourselves up for failure when we tell ourselves we have to cut back on cake and cookies,” said Dr. Meredith David, assistant professor of marketing at Baylor. “This is the natural tendency of the majority of people who set dieting goals for themselves.”

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Your Diet Plan Isn’t Working? New Baylor Research Explains Why

Baylor Media Communications  online


Many diet plans are doomed from the start.

The reason? Dieters tend to adopt the wrong strategies, often planning to ditch their favorite foods and replace them with less-desirable options, according to new research from Baylor University’s Hankamer School of Business.

Conversely, successful dieters focus on adding healthy foods – foods that they actually like, said Meredith David, Ph.D., assistant professor of marketing at Baylor. She is the lead author on the study, “Saying ‘No’ to Cake or ‘Yes’ to Kale: Approach and Avoidance Strategies in Pursuit of Health Goals,” published in the journal Psychology & Marketing.

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Secret to losing weight? Don't replace foods you like with ones you don't

International Business Times  online


This story showcases new research by Meredith David, Ph.D., assistant professor of marketing in Baylor’s Hankamer School of Business. David’s study found that health-plan successes are often determined by “approach” and “avoidance” strategies, as well as a person’s level of self-control. "Our research shows that instead of creating rules to avoid one's favorite treats, dieters should focus on eating healthy foods that they enjoy," David is quoted. "Dieters who restrict themselves from consuming the foods they love most may be setting themselves up for failure.”

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