Meredith David, Ph.D.
Associate Professor, Marketing | Baylor University
Waco, TX, UNITED STATES
Dr. David focuses on marketing strategies with an exploration of new technologies.
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Biography
Dr. David’s research focuses on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies, including smartphones, impact personal and workplace relationships. Dr. David has also published research related to customized pricing tactics, interpersonal attachment styles, and the pursuit of health goals. Her research appears in numerous journals including the Journal of Business Research, Journal of the Association for Consumer Research, Journal of Advertising, European Journal of Marketing, and Psychology & Marketing, among others. Dr. David has been interviewed and quoted for her research in many national and international news outlets, including ABC News, Fox News, Oprah.com, Redbook Magazine, Consumer Reports, and Health Magazine, among others. She has also worked on several consulting projects for large consumer product goods companies, including Hanesbrands and Idahoan Potatoes.
Areas of Expertise (11)
Strategic Planning
Marketing
Marketing and Communications
Consumer Preferences
Well-Being
Smartphone Use
Marketing and Advertising
Consumer Behavior
Customized Pricing
Interpersonal Attachment Style
Strategic Management
Accomplishments (2)
Young Researcher Award (professional)
Hankamer School of Business, Baylor University 2016
Best Paper Award, Consumer Behavior Track (professional)
American Marketing Association 2014
Education (3)
University of South Carolina: Ph.D., Business Administration
Wake Forest University: MBA
University Of South Carolina: BSBA, Marketing
Links (2)
Media Appearances (20)
Is TikTok breaking young voters' brains?
Vox online
2024-06-05
Research from Baylor smartphone researchers Meredith E. David, Ph.D., and James A. Roberts, Ph.D., is featured in this article on the addictive nature of TikTok and how it can influence the political leanings of Gen Z.
Beat the Heat: How To Budget for Summer Vacation
Market Watch online
2024-05-24
Advice from Meredith E. David, Ph.D., associate professor of marketing at Baylor, is included in this list of how to plan summer travel on a budget. She recommends starting saving early, making informed decisions and planning out vacation and travel months in advance.
This Common Bedtime Habit Might Be Killing Your Relationship
Huff Post online
2024-04-26
This article about phubbing (phone snubbing) and parallel scrolling (when couples are phone snubbing each other) cites a 2017 Baylor study of 143 people in romantic relationships – led by consumer behavior researchers James A. Roberts, Ph.D., and Meredith E. David, Ph.D. – where 70% of participants said that cellphones “sometimes,” “often,” “very often” or “all the time” interfered in their interactions with their partners.
Flow experiences on TikTok and Instagram linked to mental health issues
PsyPost online
2023-04-06
James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is quoted regarding his research in conjunction with Meredith E. David, Ph.D., associate professor of marketing, on the relationship between smartphone and social media use and psychological well-being.
For god’s sake: Baylor researchers develop a new model to predict smartphone use during church services
EurekAlert online
2023-02-15
Noted Baylor smartphone researchers and marketing professors Meredith E. David, Ph.D., and James A. Roberts, Ph.D., have developed a new model that is a powerful predictor of the acceptance of incorporating smartphones into a church service.
Ask the Experts
WalletHub online
2022-06-21
Meredith E. David, Ph.D., associate professor of marketing at Baylor University, answers questions about comparing car insurance rates online and why rates can vary across insurance carriers.
How is using your cellphone at a restaurant connected with relationship satisfaction?
Deseret News online
2022-06-09
This article about restaurants becoming a more technology-based service, which could contribute to dissatisfaction in relationships and depression, cites a Baylor management study by Meredith David, Ph.D., and James A. Roberts, Ph.D. Their research found that the more often a couple’s time spent together is interrupted by one individual attending to his/her cellphone, the less likely it is that the other individual is satisfied in the overall relationship.
Time for digital detox
Axios online
2022-06-07
This article about taking a digital detox from devices cites a Baylor management study by Meredith David, Ph.D., and James A. Roberts, Ph.D., which found that screen time is ruining relationships, as one partner feels "phone-snubbed" by the other.
What Are the Disadvantages of Mobile Phones?
Love to Know online
2022-03-29
Research by Baylor marketing professors James A. Roberts, Ph.D., and Meredith David, Ph.D.,about how cell phones can damage romantic relationships is cited in this article about the disadvantages of mobile phones.
Best Car Insurance in Texas
WalletHub online
2022-02-02
Meredith David, Ph.D., associate professor of marketing, answers questions and offers advice on what to look for when shopping for car insurance.
OPINION: Balance is essential to students’ wellbeing
The Suffolk Journal online
2021-10-12
James A. Roberts, Ph.D., professor of marketing, and Meredith David, Ph.D., associate professor of marketing, coauthored a study that is quoted in this article on the struggle faced by college students to balance work, school and social activities.
What Are the Disadvantages of Mobile Phones?
Love to Know online
2021-09-19
James A. Roberts, Ph.D., professor of marketing, and Meredith David, Ph.D., associate professor of marketing, are quoted in this article for their study on cell phone usage and its impact on romantic relationships.
Business Review - Fear-Based Marketing
KWBU-FM online
2021-07-29
AUDIO: Meredith David, Ph.D., associate professor of marketing, shares when fear-based marketing can be an effective messaging tool.
Baylor Study: What Motivates People to Mask Up, Social Distance, Vaccinate?
Baylor Media and Public Relations online
2021-03-29
Researchers James Roberts, Ph.D., professor of marketing, and Meredith David, Ph.D., associate professor of marketing, teamed up for their latest study, “The Pandemic within a Pandemic: Testing a Sequential Mediation Model to Better Understand Racial/Ethnic Disparities in COVID-19 Preventive Behavior,” which is published in the journal Healthcare.
Baylor study: What motivates people to prevent COVID-19?
Baptist Standard online
2021-03-30
Baylor University researchers James Roberts, Ph.D., professor of marketing, and Meredith David, Ph.D., associate professor of marketing, have found that the fear of COVID-19 has been the driving factor that motivates people to take preventive measures against it.
2020 iPhone Survey – 36% of Americans Plan to Reduce Cell Phone Cost Due to COVID-19
WalletHub online
2020-10-14
Baylor marketing professor James A. Roberts, Ph.D., shares research conducted with Meredith David, Ph.D., assistant professor of marketing, that found smartphone use during the pandemic boosted people’s sense of well-being and connectedness. Roberts also shares his opinion on the cost of an iPhone in lieu of the pandemic.
'Phubbing' Is Ruining Your Relationship—Here's How To Stop, Like, Now
Women's Health Magazine print
2019-05-12
Dr. David shares her expertise with Women's Health readers.
Does your boss ‘phub’ you to focus on a smartphone?
Washington Post online
2018-01-04
This article focuses on new research by James Roberts and Meredith David, marketing faculty members in Baylor’s Hankamer School of Business. Their study, published in the journal Computers in Human Behavior, found that bosses who “phub” – phone snub – their employees risk losing their employees’ trust and, ultimately, their engagement.
Secret to losing weight? Don't replace foods you like with ones you don't
International Business Times online
2016-07-13
This story showcases new research by Meredith David, Ph.D., assistant professor of marketing in Baylor’s Hankamer School of Business. David’s study found that health-plan successes are often determined by “approach” and “avoidance” strategies, as well as a person’s level of self-control. "Our research shows that instead of creating rules to avoid one's favorite treats, dieters should focus on eating healthy foods that they enjoy," David is quoted. "Dieters who restrict themselves from consuming the foods they love most may be setting themselves up for failure.”
Kathie Lee and Hoda Discuss Baylor “Phubbing” Research
TODAY (NBC) tv
2017-06-21
Hosts Kathie Lee Gifford and Hoda Kotb discuss Baylor University research by James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Meredith David, Ph.D., assistant professor of marketing. Roberts and David have conducted several studies on phone snubbing – “phubbing” – and its effects on personal relationships. Their latest study shows that people who are “phubbed” often to turn to their smartphones and social media to find acceptance
