Mia Moody-Ramirez, Ph.D., is the Director of Graduate Studies, Director of American Studies and a professor of journalism, public relations and new media in the Baylor University College of Arts & Sciences.
She recently coauthored the book "From Blackface to Black Twitter: Reflections on Black Humor, Race, Politics, & Gender."
She is Vice Head of the Minorities and Communication Division and Secretary for the Commission on the Status of Women. She served on the AEJMC Strategic Plan Implementation Committee from 2013 to 2016.
She was named the 2016 AEJMC Commission on the Status of Women Outstanding Woman of the Year. She completed the Scripps Howard Academic Leadership Academy at LSU in 2014. She was the recipient of the third-annual Baylor University Diversity Award. She is a 2016-17 Academy of Teaching & Learning Baylor Fellow.
Her research emphasizes mass media representations of women, minorities and other underrepresented groups.
In 2013, she co-authored The Obamas and Mass Media: Race, Gender, Religion, and Politics (Palgrave Macmillan) with Dr. Jannette Dates. She solo authored Black and Mainstream Press’ Framing of Racial Profiling: A Historical Perspective (University Press of America) in 2009.
She has been published in Public Relations Review, Journalism Educator and the Journal of Magazine & New Media Research, and more.
She is an editorial board member for Mass Communication and Society Journal, Howard Journal of Communication and The Journal of Social Media in Society. She serves as a conference paper reviewer for the AEJMC Midwinter Conference, National Association of Communication, AEJMC Conference and the Southeast Colloquium.
She teaches courses in public relations, research methods and gender, race and media studies. Her expertise on these topics has been featured in various local, national and international media outlets.
Her journalism experience includes working as a blogger, staff writer and columnist for the Waco Tribune-Herald, editor and publisher of FOR Seasons magazine and Elegant Woman magazine and managing editor for Stevens Publishing.
She received her B.A. in journalism from Texas A&M University, M.A. in journalism from Baylor University, M.S. in Educational Psychology, and her Ph.D. in journalism from the University of Texas at Austin.
She teaches the following courses:
• Mass Communication Research Theory
• Research Methods
• PR Programming
• Representations of Women and Minorities in the Mass Media
Industry Expertise (3)
Areas of Expertise (5)
Race, Class, and Culture
Writing for Media Markets
Historical Stereotypes in Social Media
Top Paper (professional)
Awarded by the SWECJMC Southwest Symposium
Top Paper, Public Relations Division (professional)
Awarded by the ICA
Diversity Enhancement Award (professional)
Awarded by Baylor University
The University of Texas at Austin: Ph.D., Journalism 2006
Baylor University: M.A., Journalism 2001
Baylor University: M.S.Ed., Educational Psychology 1999
Texas A&M University: B.A., Journalism 1990
Media Appearances (12)
The lengthy history of white politicians wearing blackface — and getting a pass
The Washington Post print
Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media in Baylor’s College of Arts & Sciences and coauthor of “From Blackface to Black Twitter,” is quoted in this column about how white politicians from the North and the South — Democrats and Republicans — have been caught on camera in blackface but few suffered lasting repercussions. But Moody-Ramirez said the national spotlight on the controversy in Virginia may be changing the dialogue on blackface.
Blackface in Virginia, other incidents show how deeply rooted anti-black racism is in America
USA TODAY online
Mia Moody-Ramirez, Ph.D., director of graduate studies, director of American studies and professor of journalism, public relations and new media in the Baylor’s College of Arts & Sciences, is quoted in this story about the past racist behavior by Virginia's governor, attorney general and a top state senator. “I think we will see some good come out of these latest revelations. People will be more educated," said Moody-Ramirez, author of “From Blackface to Black Twitter.” "They can no longer argue they didn't know that it is not appropriate to put on makeup to darken their face or change their hair texture to look like their favorite actor or celebrity . . . They will no longer have that excuse."
A not-so-funny story about Blackface
Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media in the College of Arts & Sciences and author of “From Blackface to Black Twitter,” is quoted in this article about the use of blackface in comedy, in particular on “Saturday Night Live,” where some cast members have donned blackface and escaped major criticism for it — perhaps because of the context, Moody-Ramirez said.
Governor Wanted: Predators and Racists Need Not Apply
Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media in Baylor’s College of Arts & Sciences and a nationally known expert on mass media representations of minorities, women and other underrepresented groups, is quoted in this article about the continued fallout among Virginia elected officials who admitted wearing blackface. Moody-Ramirez recently coauthored the book, "From Blackface to Black Twitter: Reflections on Black Humor, Race, Politics, & Gender."
Northam’s ugly yearbook photo and the racist origins of blackface
The Washington Post print
Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media in Baylor’s College of Arts & Sciences and a nationally known expert on mass media representations of minorities, women and other underrepresented groups, is quoted in this article about a photograph that emerged Friday from Virginia Gov. Ralph Northam’s medical school yearbook page, showing one man in blackface standing beside another figure in a Ku Klux Klan robe. Moody-Ramirez recently coauthored the book, "From Blackface to Black Twitter: Reflections on Black Humor, Race, Politics, & Gender."
How blackface — ‘America’s first cultural export’ — reinforces oppression across the world
PRI The World radio
Mia Moody-Ramirez, Ph.D., director of graduate studies, director of American studies and professor of journalism, public relations and new media in the Baylor’s College of Arts & Sciences, discusses American traditions that began to influence the rest of the world’s view of blackface in the 1800s and that continue, as evidenced on the current Virginia political scene. Moody-Ramirez, author of “From Blackface to Black Twitter,” says she is not sure whether there are more instances of blackface happening, or if the news is just covering them more because they’re a big topic on social media. But “Now that we’re talking about it more and dedicating more time to the topic, people in the future will definitely know that it’s wrong.”
Viewpoints: Race, Russian bots and the angst around #AustinBombings
Baylor University race and media expert Mia Moody-Ramirez, Ph.D., associate professor of journalism, public relations and new media in Baylor’s College of Arts and Sciences, is quoted in this article about media coverage surrounding the tragic package bombings in Austin and larger issues about social media, anxiety about race and distrust of the media.
Waco: Social media reflect post-election divisions
"Mia Moody-Ramirez is a media professor at Baylor University and she said social media is impacting how we interact and view our peers.
'Previously I wouldn't have known who my students were going to vote for, or who my neighbors were going to vote for, all that information was available on Facebook,' said Moody-Ramirez..."
Time to re-friend social media adversaries, expert says
Baptist News Global online
"It’s time to re-friend and unblock those people you unfriended and blocked before and after the election, Mia Moody-Ramirez says.
And if you deactivated your Facebook, Twitter or other social media accounts because the anger and fear were boiling over, then jump back in, says Moody-Ramirez, professor of journalism, public relations and new media at Baylor University..."
Don’t push the unfriend button too quickly
North Dallas Gazette online
"Think twice before clicking the unfriend button this year.
While it may be beneficial to unfriend people you do not really care to keep up with or who have a toxic online presence, a Baylor University professor urges people to consider how social media can aid in reconciliation, bringing together diverse groups of people and ideas—especially in the wake of a contentious presidential election.
Mia Moody-Ramirez, Ph.D., associate professor of journalism, public relations and new media, said the policing of opinion on social media – unfriending people – can limit people’s exposure to diverse thoughts and opinions..."
Graduate students participate in Three Minute Thesis competition
Baylor Lariat online
"The competition’s judges include Dr. Larry Lyon, dean of the Baylor Graduate School, Dr. Kevin Chambliss, professor of chemistry, and Dr. Mia Moody-Ramirez, associate professor of journalism, said Singer..."
He objected to a photo of coal miners who appeared to be in blackface. He never imagined the backlash.
Arizona Republic print
Mia Moody-Ramirez, Ph.D., professor of journalism, public relations and new media in Baylor’s College of Arts & Sciences, is quoted in this article about a Phoenix restaurant’s controversial photo of coal miners who appeared to be in blackface. Moody-Ramirez is a nationally recognized expert on the history of blackface and coauthored the book “From Blackface to Black Twitter.” Historically, she explained, blackface was used “to justify the institution of slavery and justify discrimination against African Americans.”
This textual analysis examined the framing of Ferguson, Missouri, that emerged following Michael Brown’s death in 2014. The analysis indicates tweets focused on the protests that followed and the racial nature of the incident. The most salient themes characterized Ferguson within the context of “bigger picture” issues, “otherness” narratives and “protest” frames. Many tweets transmitted a racialized tone, characterizing Ferguson as a “less than desirable town with mostly Black residents and low-life thugs.” This study provides support for the use of textual analysis in studies ...
This study analyzes the tweets that emerged following the Waco biker incident of 2015. Findings indicate individuals used Twitter to take a stand on the highly publicized incidents surrounding the shootout. Thousands of tweets emerged with popular hashtags to identify the case such as #wacoshooting , wacobikers and #wacothugs, #Ferguson, #whitebikers, #blacklivesmatter and #Whiteprivilege. Responses to the Waco shootout were polarizing with individuals weighing in on Twitter to show support or scorn for the bikers, city officials, law enforcement and attorneys.
Using a feminist lens and a constructivist approach as the theoretical framework, we used rap lyrics and videos to help college students explore mass media’s representation of the “independent” Black woman and the concept of “independence” in general. Students must be able to formulate their own concept of independence to counteract the messages and stereotypes they receive in popular culture through advertisements, film, print and music. The authors found that independence is situationally defined and it is a complex concept that is differentiated in consideration ...
This study examines the strategic roles associated with social media management through the lens of role theory. By analyzing the responses from participants in two focus groups and a survey of public relations and human resources practitioners, we identified nine strategic roles and the associated responsibilities including policy maker, internal collaborator, technology tester, communications organizer, issues manager, relationship analyzer, master of metrics, policing, and employee recruiter. Public relations lead most of these activities, but human resources are a close ...
The growing use of social media as a source of networking has spurred a growing interest in using the medium as a tool for image repair. Broadening the application of Benoit’s image repair theory, this case study looks at the image repair tactics of Shaunie O’Neal who became a celebrity during her marriage to former NBA basketball player Shaquille O’Neal, their subsequent divorce, and the creation of her VH1 show, Basketball Wives (BBW). Throughout the four seasons of BBW, O’Neal’s cast members perpetuated negative stereotypes of Black women such as ...