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Michael Buchanan - Scheller College of Business - Georgia Tech. Atlanta, GA, US

Michael Buchanan Michael Buchanan

Lecturer of Marketing | Scheller College of Business at Georgia Institute of Technology

Atlanta, GA, UNITED STATES

Michael Buchanan teaches undergraduate and MBA courses in marketing with a focus on digital/online marketing channels.

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Biography

Michael Buchanan is a lecturer at Scheller College of Business at Georgia Tech. He teaches undergraduate and MBA courses in marketing with a focus on digital/online marketing channels.

In addition to his teaching role at Scheller, he actively consults in the field of digital marketing and technology with an emphasis on digital strategy, lead generation, customer retention, social media marketing, digital brand creation, integrated marketing communications planning, buyer path analysis, and team leadership. His clients include Cox Communications, Coca-Cola, Aflac, Spanx, Budget Rent-A-Car, Travelport, Darden Restaurants, Carter's, and McKesson.

Areas of Expertise (6)

Marketing & Corporate Strategy

Digital/Online Marketing

Marketing

Digital Strategy

Digital Strategy and Online Marketing

Digital Strategy and Insights

Selected Accomplishments (1)

2016 Professor of the Year in the Lecturer

Business Elective category

Education (2)

University of Georgia: MBA, Entrepreneurship, Marketing 1998

University of Georgia: BBA, Risk Management & Insurance 1994

Affiliations (1)

  • American Marketing Association : Member