Michael Buchanan is a lecturer at Scheller College of Business at Georgia Tech. He teaches undergraduate and MBA courses in marketing with a focus on digital/online marketing channels.
In addition to his teaching role at Scheller, he actively consults in the field of digital marketing and technology with an emphasis on digital strategy, lead generation, customer retention, social media marketing, digital brand creation, integrated marketing communications planning, buyer path analysis, and team leadership. His clients include Cox Communications, Coca-Cola, Aflac, Spanx, Budget Rent-A-Car, Travelport, Darden Restaurants, Carter's, and McKesson.
Areas of Expertise (6)
Marketing & Corporate Strategy
Digital Strategy and Online Marketing
Digital Strategy and Insights
Selected Accomplishments (1)
2016 Professor of the Year in the Lecturer
Business Elective category
University of Georgia: MBA, Entrepreneurship, Marketing 1998
University of Georgia: BBA, Risk Management & Insurance 1994
- American Marketing Association : Member