Michael has 15 years experience working in marketing, strategy and customer insights for large scale organisations in Australia and Canada in a variety of industries including consumer packaged goods, financial services, professional services and telecommunications.
For 5 years, Michael was head of Customer Research for the Wholesale Division of the Telstra Corporation, Australia's largest telecommunications company.
More recently, Michael has written articles on the importance of effective customer engagement in business (B2B) markets that have been published in Australia, Canada and the United States.
Michael has an MBA in Marketing and International Business from Dalhousie University in Canada. He also is a member of the Executive Scholar Program at the Kellogg School of Management at Northwestern University.
Industry Expertise (3)
Information Technology and Services
Areas of Expertise (3)
Customer Value Management in B2b
B2b Business and Market Strategies
Customer Loyalty and Retention in B2b
If You Want to Know What Customers Want: Ask the Right Questions (professional)
An article that I have written that has been published by: Marketing Research and Intelligence Association (Canada) Association of Independent Information Professionals (USA) Marketing Magazine (Australia)
Customer Engagement in B2B (professional)
A seminar presentation delivered to the Canadian Australia Chamber of Commerce
Kellogg School of Management-Northwestern University: Executive Scholar Program
An Executive Education Program focussing on Marketing, Strategy and Analytics
Dalhousie University: Master of Business Administration, Marketing and International Business 1997
- Business Marketing Association
Sample Talks (1)
Customer Engagement and Value Creation in B2B
Presentation discusses importance of and effective means to engage with customers/clients in a B2B context to profitably drive business performance by systematically understanding and responding to customer needs
- Workshop Leader
- Author Appearance