Michael Landry
Professor of Marketing and Supply Chain Management Northeastern State University
- Tahlequah OK
Experienced, enaging, entertaining business professor on marketing, public relations, career advancement.
Industry Expertise
Areas of Expertise
Accomplishments
Journalist
Reporter for KWFC, Springfield, Missouri (1974-1977); Tri-Lakes Newspapers, Branson, Missouri; Pueblo Star-Journal, Pueblo, Colorado.
Broadcaster
Radio station operations manager, announcer, talk show host, newscaster, cable television news reporter and anchor in Colorado, Missouri, Michigan, Illinois, and Florida.
Professor, Northeastern State University, Tahlequah, Oklahoma
1970-01-01
Teach classes in marketing and supply chain management. Coordinate supply chain management major in the College of Business and Technology. Do research in marketing and business history. Authored or co-authored articles for Essays in Economic and Business History; the Journal of Macromarketing; the Journal of Radio Studies; the Journal of Transportation, Law, Logistics and Policy, the Journal of Public Policy and Marketing; Michigan History; Transportation Quarterly, and Business Horizons.
Education
Michigan State University
Bachelor of Arts
Television-Radio
1971
Colorado State University-Pueblo
MBA
Business
1994
University of Arkansas
Ph.D.
Marketing with emphasis in transportation/logistics
1999
Affiliations
- Northeastern State University, Oklahoma
Event Appearances
“Setting Up Your Home-Based Business”
Cherokee Nation Small Business Assistance Center workshop Cherokee Nation headquarters, Tahlequah, Oklahoma
“Marketing Your Home-Based Business"
Cherokee Nation Small Business Assistance Center workshop Cherokee Nation headquarters, Tahlequah, Oklahoma
2010-03-02
“Branding Your Home-Based Business”
Cherokee Nation Small Business Assistance Center workshop Cherokee Nation headquarters, Tahlequah, Oklahoma
2010-04-06
“Native American Marketing”
Cherokee Nation Certified Indian-owned Business Fair Catoosa, Oklahoma
2010-11-09
“Small Business Public Relations”
Cherokee Nation Certified Indian-owned Business Fair Catoosa, Oklahoma
2010-11-09
“What You Know – Taking it to the Next Level: Creativity, Entrepreneurship, and the Next Big Thing”
Art of Creativity and Innovation series sponsored by RiverHawk Center for Creativity and Innovation Northeastern State University, Tahlequah, Oklahoma
2011-03-07
“Don’t Advertise Your Business, Publicize It”
Regular Lunch and Learn series for area businesses Rogers State University, Claremore, Oklahoma
2011-03-08
“Branding a Home-based Business”
Cherokee Nation Small Business Assistance Center workshop Cherokee Nation headquarters, Tahlequah, Oklahoma
2011-03-24
“Marketing a Home-based Business”
Cherokee Nation Small Business Assistance Center workshop Cherokee Nation Headquarters, Tahlequah, Oklahoma
2011-03-22
"Setting Up a Home-based Business"
Cherokee Nation Small Business Assistance Center workshop Cherokee Nation Headquarters, Tahlequah, Oklahoma
2011-03-22
General Marketing Principles
Streetwise Steps to Small Business Growth of Small Business Association Northeastern State University Broken Arrow, Oklahoma, Campus
2012-07-12
Developing a Sales Force
Streetwise Steps to Small Business Growth of Small Business Administration Northeastern State University, Broken Arrow, Oklahoma, Campus
2012-08-16
“The Lurking First Amendment Time Bomb of Kasky v. Nike: Are You Defending Your Business Or Are You Advertising?”
Annual Conference of Atlantic Marketing Association Williamsburg, Virginia
2012-09-28
"The Customer Is Always Right – What Happens When Things Go Wrong?”
Muskogee Success Expo Muskogee, Oklahoma
2013-05-14
Sample Talks
By Carrier Pigeon or Social Media: Writing Must Get Results
Whether its a news release or an ad, no matter the medium, writing must inform, persuade, sell, affect, captivate, sell, reach, move, encourage, and engage. And it needst to sell, too. Whether for the eye or for the ear, good writing gets results. I show how.
The Customer Is Always Right -- What Happens When Things Go Wrong?
How do we orient ourselves toward the market? What happens when we fail? What happens when we mess things up bigtime? This talk puts you in the position of the customer and shows how to turn around a bad situation.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Corporate Training
