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Biography

Michael A. Levin, Ph.D, serves as Associate Professor of Marketing at Otterbein University in Westerville, OH. His research focuses on motivations to use marketing technology, as well as intellectual property and antitrust issues related to technology and retail. He has published in several journals including International Journal of Retail and Distribution Management, the Journal of Personal Selling and Sales Management and Marketing Management Journal, and has presented at several management and marketing conferences. He served as the special editor for the Marketing Education Review’s special issue on teaching innovation. He teaches integrated marketing communications, marketing analytics, retail management, and sales. Currently, he serves as the treasurer for the Ohio Program Evaluator’s Group.

Areas of Expertise (8)

Sports Marketing

Retail Forecasting

Marketing Orientation

Technology Use

Motivations

Knowledge Management

Retail

Retail Trends

Accomplishments (2)

Cengage Pride/Ferrell Teaching Innovation Award, Finalist (professional)

Cengage Pride/Ferrell Teaching Innovation Award, Finalist

Cengage Pride/ Ferrell Teaching Innovation Award Winner (professional)

Cengage Pride/ Ferrell Teaching Innovation Award Winner

Education (3)

Texas Tech University: Ph.D., Marketing 2008

University of Iowa: M.A., Sports Marketing 1998

University of Oklahoma: B.B.A., Marketing 1993

Selected Media Appearances (1)

More store closures at Tuttle; Will it suffer the same fate as other Central Ohio malls?

Fox28 Columbus  tv

2019-01-03

Michael Levin, a marketing professor at Otterbein University and a retail expert, offers insight into recent store closures at central Ohio shopping malls.

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