Michael A. Levin, Ph.D, serves as Associate Professor of Marketing at Otterbein University in Westerville, OH. His research focuses on motivations to use marketing technology, as well as intellectual property and antitrust issues related to technology and retail. He has published in several journals including International Journal of Retail and Distribution Management, the Journal of Personal Selling and Sales Management and Marketing Management Journal, and has presented at several management and marketing conferences. He served as the special editor for the Marketing Education Review’s special issue on teaching innovation. He teaches integrated marketing communications, marketing analytics, retail management, and sales. Currently, he serves as the treasurer for the Ohio Program Evaluator’s Group.
Areas of Expertise (8)
Cengage Pride/Ferrell Teaching Innovation Award, Finalist (professional)
Cengage Pride/Ferrell Teaching Innovation Award, Finalist
Cengage Pride/ Ferrell Teaching Innovation Award Winner (professional)
Cengage Pride/ Ferrell Teaching Innovation Award Winner
Texas Tech University: Ph.D., Marketing 2008
University of Iowa: M.A., Sports Marketing 1998
University of Oklahoma: B.B.A., Marketing 1993
Selected Media Appearances (1)
More store closures at Tuttle; Will it suffer the same fate as other Central Ohio malls?
Fox28 Columbus tv
Michael Levin, a marketing professor at Otterbein University and a retail expert, offers insight into recent store closures at central Ohio shopping malls.