Michael Payne, Ph.D.
Associate Professor, Undergraduate Program Director Milwaukee School of Engineering
- Milwaukee WI
Dr. Michael Payne is a Market Research expert and the Undergraduate Program Director for the Rader School of Business.

Milwaukee School of Engineering
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Education, Licensure and Certification
B.A.
Communication, Radio-Television
Bowling Green State University
1986
M.A.
Communication Arts
University of Cincinnati
1989
Ph.D.
Communication
University of Arizona
1994
Biography
Accomplishments
Falk Engineering Educator Award, MSOE
2014
Social
Media Appearances
Dr. Michael Payne
MSOE News
2019-04-10
Dr. Payne’s enthusiasm for marketing—and MSOE—is infectious. The associate professor in the Rader School of Business and Bachelor of Business Administration program director has extensive industry experience and knowledge, which he gladly shares with his undergraduate and graduate students.
Teaching Areas
Branding and Brand Management
Focus is on developing and maintaining brand relevance and differentiation in the marketplace.
Advertising
Utilize advertising strategies to address current business needs.
Market Research
Upper-division class focusing on the tools and techniques to uncover consumer insight.



