Michael Payne, Ph.D.
Associate Professor, Undergraduate Program Director | Milwaukee School of Engineering
Milwaukee, WI, UNITED STATES
Dr. Michael Payne is a Market Research expert and the Undergraduate Program Director for the Rader School of Business.
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Education, Licensure and Certification (3)
Ph.D.: Communication, University of Arizona 1994
M.A.: Communication Arts, University of Cincinnati 1989
B.A.: Communication, Radio-Television, Bowling Green State University 1986
Biography
Dr. Michael Payne is an associate professor and Bachelor of Business Administration program director in MSOE's Rader School of Business. He has more than 12 years of corporate experience in sales and marketing analysis of national and regional brands. Prior to joining the MSOE faculty, he worked for MIller Brewing Company in consumer insights, strategic initiatives, sales, brand positioning, and brand analysis. Payne also was a research consultant for Wachovia, and a research manager for Sears, Roebuck and Co.
Accomplishments (1)
Falk Engineering Educator Award, MSOE
2014
Media Appearances (1)
Dr. Michael Payne
MSOE News
2019-04-10
Dr. Payne’s enthusiasm for marketing—and MSOE—is infectious. The associate professor in the Rader School of Business and Bachelor of Business Administration program director has extensive industry experience and knowledge, which he gladly shares with his undergraduate and graduate students.
Teaching Areas (3)
Market Research
Upper-division class focusing on the tools and techniques to uncover consumer insight.
Advertising
Utilize advertising strategies to address current business needs.
Branding and Brand Management
Focus is on developing and maintaining brand relevance and differentiation in the marketplace.
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