generic speaker image
Michael Pranikoff - PR Newswire. Washington, DC, US

Michael Pranikoff

Global Director, Emerging Media | PR Newswire

Washington, DC, United-States

Speaks on technology trends shaping the future of media and public relations

Media

Publications:

Documents:

Audio:

Social

Biography

Michael is the Global Director of Emerging Media at PR Newswire where he has worked since 1998. He is responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines, and other emerging technologies, play in public relations and marketing.

Immersed in the technology industry in and around the Washington, D.C. area, Michael has worked with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. In 2003, Michael was named the National Technology Markets Specialist, and eventually led to being named PR Newswire’s first Director of Emerging Media.

Michael is a prolific speaker, author, commenter, and blogger on PR, marketing, social media, content marketing, future trends & evolving media, and the intersection of technology and public relations.

Michael graduated from Syracuse University with a degree in Speech Communications.

Industry Expertise (5)

Public Relations and Communications Information Technology and Services Media Production Social Media Media - Online

Areas of Expertise (9)

Social Media Marketing Multimedia Marketing SEO Search Engine Marketing Multimedia Communications Visual Storytelling Emerging Media Press Releases Content Marketing

Education (1)

Syracuse University: Bachelors, Speech Communications

Event Appearances (17)

KEYNOTE INTRODUCTORY ADDRESS; KEYNOTE SPEECH

Content Marketing and Communications Leadership Forum  Boston, Massachusetts

2012-08-02

Vetting in the Age of Social: Who Do You Trust?

SXSW Interactive 2012  Austin, Texas

2012-03-13

The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social

Content Marketing World 2012  Columbus, Ohio

2012-09-06

Audience Evolution – Where Does the Audience Find Your Media

You Too Social Media Conference   Kent State University

2012-04-13

Continuous Connection, Continuous Engagement

Inbound Marketing Summit  Boston, Massachusetts

2010-10-06

Law and Social Media: Industry Leaders Forecast the Future

11th Annual Minority Corporate Counsel Association Conference  Chicago, Illinois

2012-03-21

PR 2.0: Dead as a Doornail, or Still Alive & Kicking?

Web 2.0 Expo  San Francisco, California

KEYNOTE INTRODUCTORY ADDRESS

The Social Consumer: Case Studies & Roundtables  The City University of New York

2011-03-23

Panel Moderator: Making Your Social Content Directional

The Social Consumer: Case Studies & Roundtables  The City University of New York

2011-03-23

Audience Evolution – Where Does the Audience Find Your Media

Online Marketing Summit 2012  San Diego, California

2012-02-08

KEYNOTE SPEECH: Audience Evolution – Where Does The Audience Find Your Media?

Social Media Strategies Summit  Chicago, Illinois

2012-04-18

KEYNOTE SPEECH: Audience Evolution

PRSA Portland Metro Chapter 2012 Communicators Conference  Portland, Oregon

2012-05-09

KEYNOTE INTRODUCTORY ADDRESS

San Francisco Content Marketing and Communications Leadership Forum  San Francisco, California

2012-05-16

PR In A Web 2.0 World

PRSA Northeast Conference  Buffalo, New York

You've Got Content...Now What?: Tactics and Strategies for Helping Your Content Be Found

Content Marketing World 2011  Cleveland, Ohio

2011-09-08

KEYNOTE SPEECH

Digital World Expo 2012  Las Vegas, Nevada

2012-09-28

The New Rules for Modern Communication: Why the Next Big Trend in PR Is Agile Engagement

PRSA 2012 International Conference  San Francisco, California

2012-10-14

Sample Talks (5)

The New Rules for Modern Communication: Why the Next Big Trend in PR Is Agile Engagement

Gone are the old days of one-way marketing and communications. Successful content today is conversational, drives behavior and is a more continuous form of storytelling than ever before. To maximize success, we must also become agile in our execution. During this presentation, you’ll learn about the mega trends that are modernizing marketing and communications, their benefits and best practices for leveraging the opportunities. Michael will also offer real-world case study examples.

Vetting in the Age of Social: Who Do You Trust?

Influence over who shares what, how often it is shared, and eventually what shows up in search is the holy Grail for anyone who wants their content to be consumed: news organizations, PR professionals, marketers, bloggers, and more. Michael will discuss where this is leading us, what we can do to make sure we get information we "need to know," and how that information / content is prioritized and weighted by trust.

The 3 Super S’s for Successful Content Marketing: Syndication, Search & Social

In order for content to be shared today, it has to be found first…but today’s marketer can speed up the process by learning how to first create content that is directional in nature but also by learning how to syndicate their content effectively in order to reach audiences both organically and with speed. Michael shows how integrating search, social, and syndications can have extraordinary results raising the visibility & engagement of your brand, product, or message with your intended audience.

Audience Evolution – Where Does the Audience Find Your Media

Where audiences get their media is changing rapidly. These changes depend on the type of content you are pushing and to whom you want to be receiving that content. Michael Pranikoff will discuss how mobile technology is (re)shaping the media distribution industry while incorporating key points from the study. Michael will also talk about how these changes can work with your message and how PR & Marketing departments are beginning to look and work a lot more like Agile Developers.

Continuous Connection, Continuous Engagement

As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. Michael Pranikoff, Global Director of Emerging Media for PR Newswire, will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns.

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Corporate Training

Fees

*Will consider certain engagements for no fee
Contact