generic speaker image

Michael Yonker Michael Yonker

Vice President and General Manager, Mobile | Rockfish

Dallas, TX, UNITED STATES

Mobile and marketing industry veteren that understands how digital innovations can transform businesses

Social

Biography

Mike Yonker has more than 21 years experience in mobile technology strategy, operations, marketing, and systems development. He has successfully founded and built profitable businesses at both startups and Fortune 500 companies alike.

At Rockfish, Michael led the Mobile Practice, building strategy, creative and solutions for clients including Sam's Club, P.F. Chang's, Nutro, Belk, Travel Channel, Walmart, Cooper Institute, and more. Michael managed the P&L tripling the revenue of the business in less than 1 year, with projections to grow over 9x by end of 2012. Prior to joining Rockfish, Mike built and led mobile electronic measurement systems at The Nielsen Company. He also co-founded Texas Instrument's successful OMAP™ mobile applications processor business, and then acted as the business' Chief Technologist, where Mike's products won numerous industry awards. He ran software engineering at Pixel Semiconductor, a startup that was acquired by Cirrus Logic.

Mike spends entirely too much time on planes and stuck in security lines and on malfunctioning aircraft, when he would prefer to be at home with friends and family, which never happens enough.

Industry Expertise (4)

Telecommunications

Computer Software

Information Technology and Services

Advertising/Marketing

Areas of Expertise (4)

Mobile Strategy

Innovation

Mobile Advertising

Technology Strategy

Education (1)

Georgia Institute of Technology: Bachelors, Computer Engineering 1990

with Honors

Event Appearances (16)

Tablets in Marketing: Innovations Beyond the Screen

ad:tech New York  New York, New York

2011-11-10

Mobile Convergence

Mobile Web 2.0  UCLA, Los Angeles, CA

2007-05-02

Tablets in Marketing: Who is Really Using Them?

ad:tech New York  New York, New York

2011-11-10

Software Defined Radio

MIT Technology Review's Emerging Technology Conference  Cambridge, MA

2006-09-27

Mobile in 2008

Dow Jones VentureWire Mobile Technology Summit  New York, New York

2007-12-11

Fixed Mobile Convergence

Texas Instruments Developer Conference  Dallas, TX

2007-03-07

Best Use Case Scenarios: Marketing and Media Opportunities in the New Tablet Habit

OMMA Tablet Revolution  New York, New York

2011-06-06

Keynote

Mobile Services Forum  New Delhi, India

2007-09-06

Tablets in the Enterprise: Please Feed the Employees

InnoTech Dallas  Dallas, TX

2011-05-19

Future Mobile Applications

ITU World Forum  Geneva, Switzerland

2009-10-07

Mobile Commerce

The Mobile Upfront 2011  New York, NY

2011-05-11

Multimedia Smartphones

PalmSource Conference and Expo  San Jose, CA

2002-02-05

Strategies in Wireless Devices and Services: How Device Innovation Drives Avenues for Subscriber and Revenue Expansion

Digital Hollywood @ CES  Las Vegas, NV

2005-01-08

Multimedia in Smartphones

COMDEX  Las Vegas, NV

2001-11-15

The Handset as an Open Platform

CTIA Wireless  Orlando, FL

2002-03-18

It's the User Experience, Stupid!

Mobile World Congress  Barcelona, Spain

2008-02-12

Sample Talks (1)

Mobile: Your Company's Drive Through Window

Mobile is like shopping at your store through a drive-through window. The interface between the customer and your data and products needs to be highly efficient and intelligent. The limitations of UI in mobile require simplicity, but the mix of rich capabilities allow for sophistication and intelligence.

Style

Availability

  • Keynote
  • Moderator
  • Panelist
  • Workshop Leader
  • Host/MC
  • Author Appearance

Fees

500 to 1500 *Will consider certain engagements for no fee