Michael Yonker 
Vice President and General Manager, Mobile | Rockfish
Dallas, TX, UNITED STATES
Mobile and marketing industry veteren that understands how digital innovations can transform businesses
Biography
Mike Yonker has more than 21 years experience in mobile technology strategy, operations, marketing, and systems development. He has successfully founded and built profitable businesses at both startups and Fortune 500 companies alike.
At Rockfish, Michael led the Mobile Practice, building strategy, creative and solutions for clients including Sam's Club, P.F. Chang's, Nutro, Belk, Travel Channel, Walmart, Cooper Institute, and more. Michael managed the P&L tripling the revenue of the business in less than 1 year, with projections to grow over 9x by end of 2012. Prior to joining Rockfish, Mike built and led mobile electronic measurement systems at The Nielsen Company. He also co-founded Texas Instrument's successful OMAP™ mobile applications processor business, and then acted as the business' Chief Technologist, where Mike's products won numerous industry awards. He ran software engineering at Pixel Semiconductor, a startup that was acquired by Cirrus Logic.
Mike spends entirely too much time on planes and stuck in security lines and on malfunctioning aircraft, when he would prefer to be at home with friends and family, which never happens enough.
Industry Expertise (4)
Telecommunications
Computer Software
Information Technology and Services
Advertising/Marketing
Areas of Expertise (4)
Mobile Strategy
Innovation
Mobile Advertising
Technology Strategy
Education (1)
Georgia Institute of Technology: Bachelors, Computer Engineering 1990
with Honors
Links (3)
Event Appearances (16)
Tablets in Marketing: Innovations Beyond the Screen
ad:tech New York New York, New York
2011-11-10
Mobile Convergence
Mobile Web 2.0 UCLA, Los Angeles, CA
2007-05-02
Tablets in Marketing: Who is Really Using Them?
ad:tech New York New York, New York
2011-11-10
Software Defined Radio
MIT Technology Review's Emerging Technology Conference Cambridge, MA
2006-09-27
Mobile in 2008
Dow Jones VentureWire Mobile Technology Summit New York, New York
2007-12-11
Fixed Mobile Convergence
Texas Instruments Developer Conference Dallas, TX
2007-03-07
Best Use Case Scenarios: Marketing and Media Opportunities in the New Tablet Habit
OMMA Tablet Revolution New York, New York
2011-06-06
Keynote
Mobile Services Forum New Delhi, India
2007-09-06
Tablets in the Enterprise: Please Feed the Employees
InnoTech Dallas Dallas, TX
2011-05-19
Future Mobile Applications
ITU World Forum Geneva, Switzerland
2009-10-07
Mobile Commerce
The Mobile Upfront 2011 New York, NY
2011-05-11
Multimedia Smartphones
PalmSource Conference and Expo San Jose, CA
2002-02-05
Strategies in Wireless Devices and Services: How Device Innovation Drives Avenues for Subscriber and Revenue Expansion
Digital Hollywood @ CES Las Vegas, NV
2005-01-08
Multimedia in Smartphones
COMDEX Las Vegas, NV
2001-11-15
The Handset as an Open Platform
CTIA Wireless Orlando, FL
2002-03-18
It's the User Experience, Stupid!
Mobile World Congress Barcelona, Spain
2008-02-12
Sample Talks (1)
Mobile: Your Company's Drive Through Window
Mobile is like shopping at your store through a drive-through window. The interface between the customer and your data and products needs to be highly efficient and intelligent. The limitations of UI in mobile require simplicity, but the mix of rich capabilities allow for sophistication and intelligence.
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Author Appearance
Social