Media
Social
Biography
Michael helps companies overcome the challenges of diversity in the workplace and increase sales to multicultural customers. He is the author of five books on marketing and selling Hispanics, African Americans, Asians, Middle Easterners and others and has spoken to over 1,000 groups around the world including Coca-Cola, General Motors, State Farm Insurance, Virginia Tech University, Chevron, the National Association of Realtors and the National Association of Homebuilders.
Industry Expertise
Real Estate Services
Insurance
Financial Services
Accomplishments
Certified Speaking Professional designation
Highest earned designation in professional speaker from the National Speakers Association
Chairman of the Board - First Metropolitan Credit Union
2001-01-02
Chairman of the Board of a $250M credit union.
Education
Golden Gate University
MBA
Management
1983
Affiliations
- National Speakers Association
- College for Financial Planning
- The American College
- The National Association of Realtors
Sample Talks
Secrets of Selling to Multicultural Customers
Minorities in American buy over $3 trillion worth of goods and services every year. Hispanics, African Americans, Asians and Middle Easterners could be your clients if you know how to treat them with sensitivity to their culture. Unfortunately, in the first thirty seconds, most untrained salespeople will unintentionally insult a multicultural customer at least three times. Michael shows salespeople how to build trusting and long-term relationships with multicultural customers.
Style
Availability
- Keynote
- Corporate Training
Fees
$7500 to $15000*Will consider certain engagements for no fee
