Michael Soon Lee

Ethnoconnect

  • San Francisco CA

Diversity and Multicultural Sales Expert

Contact

Media

Social

Biography

Michael helps companies overcome the challenges of diversity in the workplace and increase sales to multicultural customers. He is the author of five books on marketing and selling Hispanics, African Americans, Asians, Middle Easterners and others and has spoken to over 1,000 groups around the world including Coca-Cola, General Motors, State Farm Insurance, Virginia Tech University, Chevron, the National Association of Realtors and the National Association of Homebuilders.

Industry Expertise

Real Estate Services
Insurance
Financial Services

Accomplishments

Certified Speaking Professional designation

Highest earned designation in professional speaker from the National Speakers Association

Chairman of the Board - First Metropolitan Credit Union

2001-01-02

Chairman of the Board of a $250M credit union.

Education

Golden Gate University

MBA

Management

1983

Affiliations

  • National Speakers Association
  • College for Financial Planning
  • The American College
  • The National Association of Realtors

Sample Talks

Secrets of Selling to Multicultural Customers

Minorities in American buy over $3 trillion worth of goods and services every year. Hispanics, African Americans, Asians and Middle Easterners could be your clients if you know how to treat them with sensitivity to their culture. Unfortunately, in the first thirty seconds, most untrained salespeople will unintentionally insult a multicultural customer at least three times. Michael shows salespeople how to build trusting and long-term relationships with multicultural customers.

Style

Availability

  • Keynote
  • Corporate Training

Fees

$7500 to $15000*Will consider certain engagements for no fee