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J. Miguel Villas-Boas - Haas School of Business, University of California, Berkeley. Berkeley, CA, US

J. Miguel Villas-Boas J. Miguel Villas-Boas

J. Gary Shansby Professor of Marketing Strategy | Haas School of Business, University of California, Berkeley

Berkeley, CA, UNITED STATES

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Areas of Expertise (4)

Competitive Strategy Customer Relationship Management Internet strategies Organization Design

About

J. Miguel Villas-Boas is the J. Gary Shansby Professor of Marketing Strategy at Berkeley Haas. He earned his PhD in Applied Economics at MIT.

Villas-Boas has served as Department Editor or Associate Editor at top journals in marketing and is on the editorial board of the International Journal of Research in Marketing. He has received the ISMS Long Term Impact award and Berkeley Haas' Earl F. Cheit Award for Excellence in Teaching, among other honors. In addition, he has served as the Director of the Ph.D. Program at Berkeley Haas and was the Chair, Committee on Research at UC Berkeley, Chair of the Marketing Group, and Department Editor at Management Science.

Villas-Boas has published extensively in competitive strategy, design of marketing organizations, distribution channels, customer relationship management, customer recognition, product line design, and industrial organization. His research has appeared in several journals, including Marketing Science, Management Science, Journal of Economic Theory, RAND Journal of Economics, Journal of Marketing Research, and Journal of Economics and Management Strategy. His current research interests include competitive strategy, pricing in the digital economy, choice, information, and assortment decisions with evaluation costs, industry dynamics, and corporate social responsibility. He has also consulted in the telecommunications and the banking industries.

Education (4)

Massachusetts Institute of Technology: PhD, Management (Applied Economics)

INSEAD, Fontainebleau, France: MBA

New University of Lisbon, Portugal: MS, Economics

Universidade Católica Portuguesa, Lisbon: Licenciatura, Economics

Honors & Awards (16)

ISMS Long Term Impact Award for paper published in the 5-year period 2004 – 2009

Finalist, for article “The Targeting of Advertising” (Marketing Science, 2005)
2015

Long Term Impact Award for paper published in the 5-year period 2003 – 2008

Finalist, for article “The Targeting of Advertising” (Marketing Science, 2005)
2014

ISMS Long Term Impact Award for paper published in the 5-year period 2003 – 2008

Finalist, for article “Consumer Learning, Brand Loyalty, and Competition” (Marketing Science, 2004)
2014

ISMS Long Term Impact Award for paper published in the 5-year period 2003 – 2008

Finalist, for article “Communication Strategies and Product Line Design” (Marketing Science, 2004)
2014

ISMS Long Term Impact Award for paper published in the 5-year period 2002 – 2007

Finalist, for article “Bertrand Supertraps” (Management Science, 2005)
2013

ISMS Long Term Impact Award for paper published in the 5-year period 2001 – 2006

Finalist, for article “Consumer Learning, Brand Loyalty, and Competition” (Marketing Science, 2004)
2012

2012 ISMS Long Term Impact Award for paper published in the 5-year period 2001 – 2006

Finalist, for article “The Targeting of Advertising” (Marketing Science, 2005)
2012

Prémio Carreira, Universidade Catolica Portuguesa

2012

ISMS Long-Term Impact Award for paper published in the 5-year period 2001 – 2006

Finalist, for article “Communications Strategies and Product Line Design” (Marketing Science, 2004)
2011

ISMS Long-Term Impact Award for paper published in the 5-year period 2000 – 2005

Finalist, for article “Consumer Learning, Brand Loyalty, and Competition” (Marketing Science, 2004)
2010

ISMS Long Term Impact Award for paper published in the 5-year period 1999 – 2003

Winner, for article “Endogeneity in Brand Choice Models” (Management Science, 1999)
2009

Earl F. Cheit Outstanding Teaching Award

2003
2007 (honorable mention)
2002 (finalist)

John D.C. Little Best Paper Award for articles “Bertrand Supertraps” and “The Targeting of Advertising”

Finalist
2005

Grant from the Instituto de Formação Bancária, Lisbon, Portugal

1994

Finalist for the 1993 John D. C. Little Best Paper Award

Finalist for paper “Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test,”
1994

National Science Foundation grant for project “Endogeneity in Brand Choice Models,”

1993

Selected External Service & Affiliations (4)

  • Department Editor, Management Science (2010-2015)
  • Associate Editor, Marketing Science (2003-2017)
  • Editorial Board: Journal of Marketing Research, International Journal of Research in Marketing
  • Member: American Economic Association, American Marketing Association, Econometric Society, and INFORMS

Positions Held (1)

At Haas since 1991

2005 – present, J. Gary Shansby Professor of Marketing Strategy, Haas School of Business
2001 – present, Professor of Business Administration, Haas School of Business
2011– 2014, Chair, Marketing Group, Haas School of Business
2006 – 2009, Director, PhD Program
1997 – 2001, Associate Professor, Haas School of Business
1994 – 1995, Visiting Assistant Professor, Universidade Católica Portuguesa, Lisbon
1991 – 1997, Assistant Professor, Haas School of Business

Selected Papers & Publications (7)

Optimal learning before choice Journal of Economic Theory

T. Tony Ke, J. Miguel Villas-Boas

March 2019

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Repeated Interaction in Teams: Tenure and Performance Management Science

J. Miguel Villas-Boas

2018

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The Performance Measurement Trap Marketing Science

J. Miguel Villas-Boas and Dmitri Kuksov

2018

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A Dynamic Model of Repositioning Marketing Science

J. Miguel Villas-Boas

2018

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Behavior-Based Advertising Management Science

J. Miguel Villas-Boas and Qiaowei Shen

2018

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Too Much Information? Information Provision and Search Costs Marketing Science

Fernando Branco, Monic Sun, J. Miguel Villas-Boas

2015

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Search for Information on Multiple Products Management Science

T. Tony Ke, Zuo-Jun Max Shen, J. Miguel Villas-Boas

2016

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Teaching (1)

Marketing Strategy

MBA/PhD

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